Report Overview

North America Household Water Treatment System Market - Industry Trends & Forecast Report 2027

North America household water treatment system market showing significant growth in recent years and reached a market valuation of USD   4,547.1 million in 2021. The market is further anticipated to reach USD 6,559.4 million in 2027 with a significant CAGR of 6.8% during the forecast period, i.e., 2022-2027. The market is expected to flourish due to the rising demand for household water treatment systems as a result of increasing water pollution and population influx in urban areas. Furthermore, the COVID-19 pandemic increased residential water usage as a result of stay-at-home orders, resulting in a higher demand for household water treatment systems.

Household Water Treatment System Overview

The purpose of a household water treatment system is to ensure that water supplied to the household is free of impurities. These systems, commonly called filtration systems, remove bacteria from tap water in order to make it drinkable. The government-owned houses may provide an already-filtered water supply. However, a private owner is expected to install such systems to maintain the quality of the water they receive. The water may contain contaminants, including iron, sulfur, lead, bacteria, fluoride, salmonella, and chlorine, which may cause serious health hazards once consumed. Consistent exposure to impure water can be life-threatening, which is why homeowners should install such systems in their homes by integrating them into their plumbing system.

North America Household Water Treatment System Market Trends

Growth Drivers

Growing Concerns About the Levels of Contaminants in Public Drinking Water

One of the biggest contributing factors to the growing demand for water treatment systems is the rising levels of water contaminants. Several studies conducted across the United States have demonstrated increasing levels of perfluoroalkyl and polyfluoroalkyl substances (PFAS). In addition to this, many scientists have estimated that over 200 million people in the states have consumed tap water contaminated with a combination of PFOS and PFOA with concentrations of one part per trillion (ppt) and higher. According to some estimates, if the levels breach the one ppt mark, it is expected to raise the chances of testicular cancer, liver tumors, delayed mammary gland development, high cholesterol levels, and children's immune disorders, which has increased the concern of the people regarding public drinking supply. As a result, people are turning to household water treatment systems to avoid many of the negative consequences caused by these contaminants.

Restraints

Wastewater Generation By Household Water Treatment Systems Contributing To Water Pollution

Water treatment systems protect households from waterborne diseases. Some of the outdated water technologies, the majority of which have been found across the countertop reverse osmosis water filter systems, have been found to utilize a lot of water compared to the amount of water it produces for consumption. For instance, to produce one gallon of water fir for drinking, these systems generate wastewater of about 3 – 24 gallons, which is astronomical wastage of water. Frequent membrane replacements have been found to reduce the amount of water wasted and improve absorption rates. It may, however, increase maintenance costs, which is another hindrance, thus limiting the demand for such systems.

Impact of COVID-19 on North America Household Water Treatment System Market

COVID-19 has moderately affected the adoption of water treatment systems across the North America. COVID-19 affected all industries and supply chains worldwide, with some registering growth and others coming to a halt. As a result of the COVID-19 shockwave sweeping North American countries, announcements of lockdowns by governments caused a domino effect. Borders were sealed, lockdowns were put in place nationwide, trade was halted, and industries were closed or, if they were open, reportedly operated at reduced capacity. Due to the lockdown restrictions, consumers had to suffer some financial loss, which disrupted their budgeting plans, negatively affecting the demand for water treatment systems to be installed in the households.    According to an analysis by BlueWeave Consulting, the bottled water delivery system was slightly impacted by the second wave of the pandemic due to concerns about the transmission of the disease. Therefore, people across the globe, including North America, shifted from bottled water delivery systems to water treatment systems for contactless water treatment in the household. Major players are also supporting the trend of increasing sales of household water treatment systems through the launch of online products, which is expected to drive the demand for household water treatment system during the forecast period.

North America Household Water Treatment System Market- By Product

Based on products, the North America Household Water Treatment System market is segmented into Countertop Reverse Osmosis Water Filter System, Ultra-Filtration Under Sink Water Filter System, Faucet Water Filtration System, Water Filter Pitcher, Refrigerator-Water-Filter-Replacement, Pool & Spa Filter Cartridge, and Whole House Sediment Water Filter. The whole house sediment water filter segment accounted for the largest share in 2021. Followed by whole house sediment water filter, counter-top filteration system catered the significant market share in 2021. The Faucet water filteration system anticipated to grow with a lucrative CAGR followed by counter-top filteration system during the forecast period. As a result of increased awareness about waterborne diseases, faucet installation rates are increasing in North America . A study conducted by epidemiologists at the Centers for Disease Control and Prevention (CDC) estimates that waterborne diseases cause over 7.15 million illnesses and 6,630 deaths in the United States each year, costing the healthcare system over USD 3.3 billion. The awareness of and availability of information on waterborne disease and increasing deaths has made people more concerned with their health. As a result, consumers are increasingly installing faucet water filter systems, thereby driving the market's growth.

North America Household Water Treatment System Market- By Sales Channel

The North America household water treatment system market is grouped into online, retail, and distributor  segments based on the sales channel. Among these, the distributor segment held the largest market share in 2021. The online segment also accounted for significant market share in 2021 and is expected to grow at a lucrative CAGR during the forecast period. The growth of the online sales channel is driven by benefits such as a 24/7 shopping facility, availability of a wide range of products, fast customer services, and discounts that attract customers to buy products online. Amidst the COVID-19, many households water treatment system market companies have launched their website and application to purchase the desired product.

North America Household Water Treatment System Market- Regional Insights

North America household water treatment system market is segmented into the U.S., Canada, and Mexico based on country. The U.S. accounted for the largest share in 2021 and is expected to grow at a significant CAGR during the forecast period. The U.S. household water treatment system market is primarily supported by the rapid growth in the residential sector in the U.S. Household Water Treatment System. According to the U.S. Census Bureau, new home sales increased 43.2% year-on-year to a seasonally adjusted annual rate of 1,011,000 units in August 2020. The demand for safe and clean drinking water and the rapid growth of the residential sector have fueled the U.S. household Water Treatment System market.

Competitive Landscape

The key player in the North America household water treatment system market are Waterdrop, APEC Water Systems Culligan, Geekpure, Express Water Aqua Tru, Brondell, Max Water, Aquasana (AO Smith Corporation), 3M, Vitapur, Dupont, iSpring, and other prominent players. The North America household water treatment system market has witnessed rising competition over the past few years. Several water treatment companies have incorporated better filtration technologies, as well as the Internet of Things (IoT) applications into their water treatment systems for enhanced customer experience and higher water quality. Market share is moderately fragmented, with some players holding a significant share and others who are beginning to influence the market.

Recent Developments

• January 2022: Sila acquired AA Service Co. in January 2022, expanding its HVAC platform into Illinois. Sila Services is a prominent home services platform in the Northeast, Mid-Atlantic, and Midwest, with 11 brands and 14 business locations. It provides HVAC, plumbing, electrical, water treatment, and indoor air quality services to both residential and commercial customers.

• October 2021: RheemLabs announced the launch of the XpressHot range of kitchen fixtures in October 2021. The XpressHot line of kitchen fixtures delivers on-demand, near-boiling water to kitchen countertops at the push of a button. Rheem is the chosen option of plumbing experts across the United States as XpressHot provides industry-leading quality, functionality, and reliability.

Scope of the Report:

By Product

• Countertop Reverse Osmosis Water Filter System
• Ultra-Filtration Under Sink Water Filter System
• Faucet Water Filtration System
• Water Filter Pitcher
• Refrigerator-Water-Filter-Replacement
• Pool & Spa Filter Cartridge
• Whole House Sediment Water Filter

By Sales

• Online
• Retails
  • Specialty Retail Store
  • Convenience Stores
  • Supermarket/Hypermarket
  • Others
• Distributor

By Region:

• United States
• Canada
• Mexico

1        Executive Summary

1.1     Market Attractiveness

1.1.1   North America Household Water Treatment System Market Share, By Product

1.1.2   North America Household Water Treatment System Market Share, By Sales Channel

1.1.3   North America Household Water Treatment System Market Share, By Region

2        Market Introduction

2.1     Definition

2.2     Scope of the Study

2.3     Research Objective

2.4     Market Structure

2.4.1   Market Estimate and Forecast, By Product

2.4.2   Market Estimate and Forecast, By Sales Channel

2.4.3   Market Estimate and Forecast, By Region

3        Research Methodology

3.1     Qualitative Research

3.2     Methodology

3.3     Secondary Research

3.4     Primary Research

3.5     Market Size Estimation

3.6     Assumptions for the Study

3.7     Market Breakdown & Data Triangulation

3.8     Calculation Logic

4        Market Dynamics

4.1     Introduction

4.2     Growth Drivers

4.2.1   Growing number of water-borne diseases in the United States

4.2.2   Growing concern on the levels of water contaminates in public drinking water supply

4.2.3   Government initiatives for subsidizing water treatment systems is bolstering the growth of the market

4.2.4   Driver Impact Analysis

4.3     Restraints

4.3.1   Higher equipment, maintenance & installation costs

4.3.2   Wastewater generation by household water treatment systems contributing to water pollution

4.3.3   Restraint Impact Analysis

4.4     Opportunities

4.4.1   Growing number of housing projects across the countries is anticipated to bring a growing demand for water treatment system

4.4.2   Rising environmental factors contributing to water pollution levels

4.4.3   Opportunity Impact Analysis

4.5     Impact Analysis of COVID-19

4.5.1   Impact on Overall Chemicals & Materials Industry

4.5.1.1          Economic Impact

4.5.2   Impact on North America Household Water Treatment System Market

4.5.3   Impact on Supply Chain of North America Household Water Treatment System Market

4.5.3.1          Production Shutdown

4.5.3.2          Cash Flow Constraints

4.5.3.3          Impact on Import/Export

4.5.4   Impact on Market Demand of North America Household Water Treatment System

4.5.4.1          Impact due to restrictions/lockdown

4.5.4.2          Consumer Sentiments

4.5.5   Impact on Pricing of North America Household Water Treatment System

5        Market Factor Analysis

5.1     Value Chain/Supply Chain Analysis

5.1.1   Procurement of Raw Materials

5.1.2   Research & Development / Product Designing

5.1.3   Manufacturing, Assembly & Quality Checks

5.1.4   End-Users

5.2     Porter’s Five Forces Model

5.2.1   Bargaining Power of Suppliers

5.2.2   Bargaining Power of Buyers

5.2.3   Threat of New Entrants

5.2.4   Threat of Substitutes

5.2.5   Intensity of Rivalry

5.3     Technological Development Trend (Best Effort Basis)

5.3.1   Countertop Reverse Osmosis Water Filter System

5.3.2   Ultra-Filtration Under Sink Water Filter System

5.3.3   Faucet Water Filtration System

5.3.4   Water Filter Pitcher

5.3.5   Refrigerator-Water-Filter-Replacement

5.3.6   Pool & Spa Filter Cartridge

5.3.7   Whole House Sediment Water Filter

5.4     Regulatory Framework (Product Wise)

5.4.1   Countertop Reverse Osmosis Water Filter System

5.4.2   Ultra-Filtration Under Sink Water Filter System

5.4.3   Faucet Water Filtration System

5.4.4   Water Filter Pitcher

5.4.5   Refrigerator-Water-Filter-Replacement

5.4.6   Pool & Spa Filter Cartridge

5.4.7   Whole House Sediment Water Filter

6        North America Household Water Treatment System Market Size Estimation & Forecast, By Product

6.1     Introduction

6.2     Countertop Reverse Osmosis Water Filter System

6.3     Ultra-Filtration Under Sink Water System

6.4     Faucet Water Filtration System

6.5     Water Filter Pitcher

6.6     Refrigerator-Water-Filter-Replacement

6.7     Pool & Spa Filter Cartridge

6.8     Whole House Sediment Water Filter

7        North America Household Water Treatment System Market Size Estimation & Forecast, By Sales Channel

7.1     Introduction

7.2     Online

7.3     Retails

7.4     Distributor

8        North America Household Water Treatment System Market Size Estimation & Forecast, By Region

8.1     Introduction

8.2     U.S. Household Water Treatment System Market 2018-2027

8.2.1   U.S. Household Water Treatment System Market, By Product 2018-2027

8.2.2   U.S. Household Water Treatment System Market, By Distribution Channel 2018-2027

8.3     Canada Household Water Treatment System Market 2018-2027

8.3.1   Canada Household Water Treatment System Market, By Product 2018-2027

8.3.2   Canada Household Water Treatment System Market, By Distribution Channel 2018-2027

8.4     Mexico Household Water Treatment System Market 2018-2027

8.4.1   Mexico Household Water Treatment System Market, By Product 2018-2027

8.4.2   Mexico Household Water Treatment System Market, By Distribution Channel 2018-2027

9        Competitive Landscape

9.1     Introduction

9.2     Top 5 Brand Share Analysis for Each Product (Best Effort Basis), 2021

9.2.1   Countertop Reverse Osmosis Water Filter System

9.2.1.1          Waterdrop

9.2.1.2          APEC Water Systems

9.2.1.3          Express Water

9.2.1.4          Culligan

9.2.1.5          Others

9.2.2   Ultra-Filtration Under Sink Water Filter System

9.2.2.1          Waterdrop

9.2.2.2          Aquasana

9.2.2.3          iSpring

9.2.2.4          Others

9.2.3   Faucet Water Filtration System

9.2.3.1          PUR

9.2.3.2          Brita

9.2.3.3          Waterdrop

9.2.3.4          Others

9.2.4   Water Filter Pitcher

9.2.4.1          Brita

9.2.4.2          ZeroWater

9.2.4.3          Waterdrop

9.2.4.4          Others

9.2.5   Refrigerator-Water-Filter-Replacement

9.2.5.1          EveryDrop

9.2.5.2          Frigidaire

9.2.5.3          Samsung

9.2.5.4          Others

9.2.6   Pool & Spa Filter Cartridge

9.2.6.1          Intex

9.2.6.2          Hayward

9.2.6.3          Guardian

9.2.6.4          Others

9.2.7   Whole House Sediment Water Filter

9.2.7.1          Aquaboon

9.2.7.2          Culligan

9.2.7.3          Pentek

9.2.7.4          Others

10      Consumer Behaviour Analysis

10.1    Demographics

10.2    Consumer Behaviour

10.3    Factors Affecting Purchase Decision

List of Tables          

Table 1        Market Synopsis

Table 2        Assumptions for Market Estimation and Forecast

Table 3        North America Household Water Treatment System Market Size, By Product, By Value, USD Million (2018-2027)

Table 4        North America Household Water Treatment System Historic Market Size, By Sales Channel, By Value, USD Million (2018-2027)

Table 5        North America Household Water Treatment System Historic Market Size, By Retails, By Sales Channel, By Value, USD Million (2018-2027)

Table 6        North America Household Water Treatment System Historic Market Size, By Country, By Value, USD Million (2018-2027)

Table 7        U.S. Household Water Treatment System Historic Market Size, By Product, By Value, USD Million (2018-2027)

Table 8        U.S. Household Water Treatment System Historic Market Size, By Sales Channel, By Value, USD Million (2018-2027)

Table 9           U.S. Household Water Treatment System Historic Market Size, By Retails, By Sales Channel, By Value, USD Million (2018-2027)

Table 10        Canada Household Water Treatment System Historic Market Size, By Product, By Value, USD Million (2018-2027)

Table 11       Canada Household Water Treatment System Historic Market Size, By Sales Channel, By Value, USD Million (2018-2027)

Table 12       Canada Household Water Treatment System Historic Market Size, By Retails, By Sales Channel, By Value, USD Million (2018-2027)

Table 13       Mexico Household Water Treatment System Historic Market Size, By Product, By Value, USD Million (2018-2027)

Table 14       Mexico Household Water Treatment System Historic Market Size, By Sales Channel, By Value, USD Million (2018-2027)

Table 15       Mexico Household Water Treatment System Historic Market Size, By Retails, By Sales Channel, By Value, USD Million (2018-2027)

List of Figures         

Figure 1       North America Household Water Treatment System Market, By Value (USD Million) Overview

Figure 2       North America Household Water Treatment System Market Share, By Product, By Value

Figure 3       North America Household Water Treatment System Market Share, By Sales Channel, By Value

Figure 4       North America Household Water Treatment System Market Share, By Region, By Value

Figure 5       North America Household Water Treatment System Market: Structure

Figure 6       Research Phases

Figure 7       Methodology

Figure 8       Secondary Sources for Different Parameter

Figure 9       Market Segments

Figure 10     North America Household Water Treatment System Market Share & Forecast, By Product (2018 – 2027)

Figure 11     North America Household Water Treatment System Market Share & Forecast, By Sales Channel (2018 – 2027)

Figure 12     North America Household Water Treatment System Market Share & Forecast, By Retails, By Sales Channel (2018 – 2027)

Figure 13     North America: Household Water Treatment System Market Share, By Country, 2021 (% Share)

Figure 14     U.S. Household Water Treatment System Market Share & Forecast, By Product (2018 – 2027)

Figure 15     North America Household Water Treatment System Market Share & Forecast, By Sales Channel (2018 – 2027)

Figure 16     U.S. Household Water Treatment System Market Share & Forecast, By Retails, By Sales Channel (2018 – 2027)

Figure 17     Canada Household Water Treatment System Market Share & Forecast, By Product (2018 – 2027)

Figure 18     Canada Household Water Treatment System Market Share & Forecast, By Sales Channel (2018 – 2027)

Figure 19     Canada Household Water Treatment System Market Share & Forecast, By Retails, By Sales Channel (2018 – 2027)

Figure 20     Mexico Household Water Treatment System Market Share & Forecast, By Product (2018 – 2027)

Figure 21     Mexico Household Water Treatment System Market Share & Forecast, By Sales Channel (2018 – 2027)

Figure 22     Mexico Household Water Treatment System Market Share & Forecast, By Retails, By Sales Channel (2018 – 2027)

Figure 23     Countertop Reverse Osmosis Water Filter System, Brand Share Analysis, 2021

Figure 24     Ultra-Filtration Under Sink Water Filter System, Brand Share Analysis, 2021

Figure 25     Faucet Water Filtration System, Brand Share Analysis, 2021

Figure 26     Water Filter Pitcher, Brand Share Analysis, 2021

Figure 27     Refrigerator-Water-Filter-Replacement, Brand Share Analysis, 2021

Figure 28     Pool & Spa Filter Cartridge, Brand Share Analysis, 2021

Figure 29     Whole House Sediment Water Filter, Brand Share Analysis, 2021

Figure 30     North America Household Water Treatment System Market, Demographic Analysis – By Country, 2021

Figure 31     North America Household Water Treatment System Market, Demographic Analysis – By Gender, 2021

Figure 32     North America Household Water Treatment System Market, Demographic Analysis – By Age, 2021

Figure 33     North America Household Water Treatment System Market, Demographic Analysis – By Education Level, 2021

Figure 34     North America Household Water Treatment System Market, Demographic Analysis – By Annual Household Income, 2021

Figure 35     North America Household Water Treatment System Market, Factors Affecting Purchase Decision