Report Overview

Saudi Arabia Automotive Head Up Display (HUD) Market - Industry Trends & Forecast Report, 2028

Saudi Arabia Automotive Head Up Display (HUD) Market size is expected to expand at a significant CAGR of 13.5% during the forecast period between 2022 and 2028. Saudi Arabia automotive HUD Market is being driven by increase in automobile production and sales, as well as increased customer awareness of road, vehicle, and passenger safety Technology advancements to boost customer experiences as well as the introduction of connected cars are further accelerating the expansion of the Saudi Arabia automotive HUD market. Due to increase in road accidents, leading authorities are imposing stringent traffic laws to protect vehicle and passengers by integrating HUDs, which provide essential information to motorists about navigation, speed, and other driving assistance data.

Rapid population growth, improved living standards, and an increase in personal disposable income enable people to purchase private vehicles for daily commuting. Automobile manufacturers are developing 2D and 3D head-up displays (HUD). HUDs are now conventional in passenger vehicles. Automotive manufacturers are rushing to master HUD technology, as HUDs represent the next big advancement in interior automotive technology.

Saudi Arabia Automotive Head Up Display (HUD) Market

Growth Drivers

Increasing popularity and demand for connected cars

The adoption of advanced safety features, such as blind spot detection and pedestrian protection systems in vehicles that use HUD for navigation and identification while driving, is increasing, as the demand for connected vehicles evolves. The emergence of new projection technologies, such as micro mirror-based devices based on electromechanical systems, is expected to spur the advancement of brighter displays with more colors. It is expected to drive Saudi Arabia automotive head-up display (HUD) market during the forecast period.

Incorporating innovative technologies

The integration of advanced technologies, such as light emitting diodes (LEDs) and liquid crystal displays (LCDs) that deliver bright and transparent images and data on the windshield display, is expanding as display technology advances, enabling vehicle manufacturers to develop HUDs at a low cost. This, in turn, is expected to boost the growth of Saudi Arabia automotive head-up display (HUD) market.

Restraints

AR-based HUDs’ requirement of more space in car cockpits

By visually displaying real-time traffic conditions for drivers, modern HUDs, such as AR-based head up displays, make travel extremely comfortable and safe. However, windshield-mounted HUDs require a lot of space in car cockpits. As a result of the significant space occupied by AR-based HUDs on automobile dashboards, considerable initiatives are being taken to redesign automotive cockpits. Any reduction in the shape of AR-based head up displays is expected to result in lowered image clarity, making them less readable to drivers. Space constraints for embedding AR-based HUDs in automotive cockpits are a major impediment to the growth of Saudi Arabia automotive HUD market.

Impact of COVID – 19 on Saudi Arabia Automotive Head Up Display (HUD) Market

COVID-19 pandemic adversely affected Saudi Arabia automotive HUD market. Manufacturers witnessed a decline in HUD sales during the first half of 2020, as government imposed restrictions on transportation and travel. Factory closures around the world had a significant impact on vehicle sales. New COVID-19 cases, however, stymied the automotive HUD market growth in Saudi Arabia. Furthermore, due to the cancellation and postponement of global trade events, funds for the research and development of automotive HUDs were severely impacted.  

Saudi Arabia Automotive Head Up Display (HUD) Market

Segmental Coverage

Saudi Arabia Automotive Head Up Display (HUD) Market - By Type

Based on type, Saudi Arabia automotive HUD market is segmented into Windshield HUD and Combiner HUD. The windshield HUD is expected to hold a higher market share due to its superior safety and integration of new features, such as blind spot detection and navigation metrics, to enhance the passenger safety and luxury. Furthermore, rapid advancements in technology will drive market growth by making windshield HUD more affordable and integrating it with advanced driver assistance systems and autonomous vehicles.

Saudi Arabia Automotive Head Up Display (HUD) Market - By Technology

Based on technology, Saudi Arabia Automotive Head Up Display (HUD) Market is bifurcated into Augmented Reality (AR) and Conventional. The Augmented Reality segment is expected to dominate the market because of increased R&D activities and surging demand for advanced safety systems. It is unsafe for a driver to monitor multiple functions while driving at the same time, as this can cause accident and death. Furthermore, the augmented reality-based HUD improves driver safety by avoiding distraction and providing real-time traffic guidance on the windshield within the driver's field of vision. AR's increased accessibility to driver for information and attention management services will accelerate market growth even further.

Saudi Arabia Automotive Head Up Display (HUD) Market - By Vehicle Type

Based on vehicle type, Saudi Arabia Automotive Head Up Display (HUD) Market is divided into Passenger Car and Commercial Vehicle segments.

Saudi Arabia Automotive Head Up Display (HUD) Market - By Sales Channel

Based on sales channel Saudi Arabia Automotive Head Up Display (HUD) Market is bifurcated into OEM and Aftermarket. OEM segment is expected to hold a higher share in the market due to increasing focus on designing cost-effective HUD technology and growing collaborative project between HUD manufacturers and automakers will boost OEM sales. To meet this demand, market participants will release advanced virtual reality (VR) and 3D HUDs. As a result, the OEM segment is expected to expand at a faster rate in Saudi Arabia automotive head up display (HUD) market during the forecast period.

Competitive Landscape

Saudi Arabia automotive head up display (HUD) market is fiercely competitive. Major players in the market include Continental AG, Visteon Corporation, Harman International Industries, Inc., TomTom NV, Robert Bosch GmbH, Denso Corporation, Yazaki Corporation, Aptiv Plc, Panasonic Corporation, and BAE Systems plc. To further enhance their market share, these companies are primarily focused on the development of innovative and efficient products, new product releases, market initiatives, mergers and acquisitions, and other collaborative activities.

Scope of the Report

By Type

• Windshield HUD

• Combiner HUD

By Technology

• Augmented Reality

• Conventional

By Vehicle Type

• Passenger Car

• Commercial Vehicle

By Sales Channel

• OEM

• Aftermarket

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Automotive Head Up Display (HUD) Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing understanding of vehicle and passenger safety
         2. Growing need to enhance the in-car experience
         3. Increasing need for connected cars
         4. Incorporating innovative technologies
      2. Restraints
         1. Greater room is needed in the automotive cockpit
         2. High power usage, insufficient brightness, and lack of luminance
      3. Opportunities
         1. Increasing interest in electric and semi-autonomous vehicles
         2. Introduction of portable HUDs in the low- and middle-priced automotive segments at an earlier stage
      4. Challenges
         1. Excessive cost of advanced HUD systems
         2. Requirement of technology updates
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Automotive Head Up Display (HUD) Market Overview
   1. Market Size & Forecast by Value, 2018–2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
         1. Windshield HUD
         2. Combiner HUD
      2. By Technology
         1. Augmented Reality
         2. Conventional
      3. By Vehicle Type
         1. Passenger Car
         2. Commercial Vehicle
      4. By Sales Channel
         1. OEM
         2. Aftermarket
5. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Market Share Analysis, 2021
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Covid-19 on Saudi Arabia Automotive Head Up Display (HUD) Market
7. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
   1. Continental AG
   2. Visteon Corporation
   3. Harman International Industries, Inc.
   4. TomTom NV
   5. Robert Bosch GmbH
   6. Denso Corporation
   7. Yazaki Corporation
   8. Aptiv Plc
   9. Panasonic Corporation
   10. BAE Systems plc
   11. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1  Saudi Arabia Automotive Head Up Display (HUD) Market Segmentation

Figure 2  Saudi Arabia Automotive Head Up Display (HUD) Market Value Chain Analysis

Figure 3  Company Market Share Analysis, 2021

Figure 4  Saudi Arabia Automotive Head Up Display (HUD) Market Size, By Value (USD Million), 2018–2028

Figure 5  Saudi Arabia Automotive Head Up Display (HUD) Market Share, By Type, By Value, 2018–2028

Figure 6  Saudi Arabia Automotive Head Up Display (HUD) Market Share, By Technology, By Value, 2018–2028

Figure 7  Saudi Arabia Automotive Head Up Display (HUD) Market Share, By Vehicle Type, By Value, 2018–2028

Figure 8  Saudi Arabia Automotive Head Up Display (HUD) Market Share, By Sales Channel, By Value, 2018–2028

List of Table

Table 1       Saudi Arabia Automotive Head Up Display (HUD) Market Size, By Type, By Value (USD Million), 2018–2028

Table 2       Saudi Arabia Automotive Head Up Display (HUD) Market Size, By Technology, By Value (USD Million), 2018–2028

Table 3       Saudi Arabia Automotive Head Up Display (HUD) Market Size, By Vehicle Type, By Value (USD Million), 2018–2028

Table 4       Saudi Arabia Automotive Head Up Display (HUD) Market Size, By Sales Channel, By Value (USD Million), 2018–2028

Table 5       Continental AG Company Overview

Table 6       Continental AG Financial Overview

Table 7       Visteon Corporation Company Overview

Table 8       Visteon Corporation Financial Overview

Table 9       Harman International Industries, Inc. Company Overview

Table 10      Harman International Industries, Inc. Financial Overview

Table 11      TomTom NV Company Overview

Table 12      TomTom NV Financial Overview

Table 13      Robert Bosch GmbH Company Overview

Table 14      Robert Bosch GmbH Financial Overview

Table 15      Denso Corporation Company Overview

Table 16      Denso Corporation Financial Overview

Table 17      Yazaki Corporation Company Overview

Table 18      Yazaki Corporation Financial Overview

Table 19      Aptiv Plc Company Overview

Table 20      Aptiv Plc Financial Overview

Table 21      Panasonic Corporation Company Overview

Table 22      Panasonic Corporation Financial Overview

Table 23      BAE Systems plc Company Overview

Table 24      BAE Systems plc Financial Overview