Report Overview

Saudi Arabia Fruit and Vegetable Juice Market – Industry Trends & Forecast Report, 2029

Saudi Arabia fruit and vegetable juice market size was estimated at USD 68.87 million in 2022. During the forecast period between 2023 and 2029, the size of Saudi Arabia fruit and vegetable juice market is projected to grow at a CAGR of 7.89% reaching a value of USD 108.65 million by 2029. Major factor driving the growth of the Saudi Arabia fruit and vegetable juice market is an increasing awareness of the health benefits of natural beverages led to a growing demand for fruit and vegetable juices. Consumers exhibited a preference for organic and natural products, fostering a shift towards healthier options. Also, innovation in flavors and packaging, along with the rising popularity of freshly squeezed juices, contributed to market growth. The introduction of new distribution channels, such as online platforms, also played a significant role in expanding the reach of these products to a wider audience.

Saudi Arabia Fruit and Vegetable Juice Market - Overview

Fruit and vegetable juice refers to the liquid extracted from fresh fruits and vegetables, containing their essential nutrients and flavors. These juices are popular for their refreshing taste and potential health benefits due to their high content of vitamins, minerals, and antioxidants. The juicing process involves crushing or blending the fruits and vegetables, separating the pulp to create a smooth, drinkable consistency. Commercially, fruit and vegetable juices are available in various forms, including 100% pure juice, concentrates, and blends. While they can be a convenient way to consume essential nutrients, it is essential to moderate intake, as some juices may have added sugars and lower fiber content.

Growth Drivers

Increasing Health Consciousness Drives Market

In recent years, Saudi Arabia has witnessed a significant surge in health consciousness among its population, leading to a remarkable growth driver for the Fruit and Vegetable Juice Market. As individuals become more aware of the importance of a balanced diet and the role of fresh produce in maintaining overall well-being, the demand for natural and nutrient-rich juices has skyrocketed. Consumers are increasingly seeking healthier beverage options to complement their active lifestyles, making fruit and vegetable juices a popular choice. This growing trend presents a lucrative opportunity for market players to innovate, introduce new flavors, and capitalize on the rising demand, propelling the Saudi Arabia Fruit and Vegetable Juice Market to new heights.

Restraints

Limited Agricultural and Water Resources

In recent years, the Saudi Arabian fruit and vegetable juice market has experienced robust growth due to rising health consciousness and demand for natural beverages. However, the sector faces restraints concerning water scarcity and limited agricultural resources, impacting local production. Also, import dependencies and fluctuating global prices pose challenges to market stability. Stringent regulations on labeling and packaging also influence consumer choices. While the market shows promising potential, addressing these constraints requires innovative solutions to ensure sustainable growth and competitiveness in the region.

Impact of COVID-19 on Saudi Arabia Fruit and Vegetable Juice Market

The COVID-19 pandemic significantly impacted Saudi Arabia's fruit and vegetable juice market. With consumers seeking healthier options to boost immunity, the demand for natural and vitamin-rich beverages surged. However, supply chain disruptions and lockdown measures hindered production and distribution, causing temporary shortages and price fluctuations. As cafes and restaurants faced restrictions, retail sales of packaged juices soared. The pandemic accelerated the adoption of e-commerce platforms for juice purchases, changing consumer behavior. Despite challenges, the market witnessed innovation with new product launches emphasizing health benefits. As restrictions eased, the market regained momentum, showing potential for long-term growth in the post-pandemic era.

Saudi Arabia Fruit and Vegetable Juice Market

Segmental Coverage

Saudi Arabia Fruit and Vegetable Juice Market – By Product Type

On the basis of product type, Saudi Arabia fruit and vegetable juice market is bifurcated into Fruit Juices, Fruit & Vegetable Blend, and Vegetable Juices segments. The Fruit Juices segment is the largest one in terms of market share and consumer demand. Fruit juices, which include varieties like orange juice, apple juice, and grape juice, have gained significant popularity among consumers in Saudi Arabia. The segment's success can be attributed to factors such as the perception of fruit juices as healthier alternatives to carbonated drinks, increasing health consciousness among consumers, and the availability of a wide range of fruit juice flavors in the market.

Saudi Arabia Fruit and Vegetable Juice Market – By Distribution Channel

By distribution channel, Saudi Arabia fruit and vegetable juice market is divided into Supermarkets/Hypermarkets and Convenience Stores segments. The Supermarkets/Hypermarkets segment is a larger distribution channel in the Saudi Arabia fruit and vegetable juice market. These retail outlets offer a wide variety of products and attract a substantial customer base due to their size, selection, and convenience. The Supermarkets/Hypermarkets segment dominates the market, offering consumers easy access to a diverse range of juices, making it the most significant distribution channel for fruit and vegetable juices in the country. Convenience Stores, although present, hold a smaller share compared to the dominant Supermarkets/Hypermarkets segment.

Competitive Landscape

Major players in the Saudi Arabia fruit and vegetable juice market include Almarai Company, Al Rabie Saudi Foods Co., Sunbulah Group, Tania Water Company, Binzagr Company, Al Safi Danone Company, National Agricultural Development Company (NADEC), Abdullah Al Othaim Markets Company, Del Monte Saudi Arabia, and Astra Food Company. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

By Product Type

• Fruit Juices

• Fruit & Vegetable Blend

• Vegetable Juices

By Distribution Channel

• Supermarkets/Hypermarkets

• Convenience Stores

• Online

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Fruit and Vegetable Juice Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Disposable Income
         2. Increasing Awareness About The Health Benefits Of Fruit and Vegetable Juices
      2. Restraints
         1. Growing Concern About The Sugar Content In Some Commercial Juices
         2. Seasonal Availability
      3. Opportunities
         1. Growing Demand For Functional Beverages and Wellness Products
         2. Developing Innovative Flavors, Blends, and Formulations
      4. Challenges
         1. Shelf Life and Freshness
         2. Local Sourcing and Sustainability
   3. Technological Advancement/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Fruit and Vegetable Juice Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
         1. Fruit Juices
         2. Fruit & Vegetable Blend
         3. Vegetable Juices
      2. By Distribution Channel
         1. Supermarkets/Hypermarkets
         2. Convenience Stores
         3. Online
         4. Others
5. Competitive Landscape
   1. List of Key Players and Their Range
   2. Saudi Arabia Fruit and Vegetable Juice Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Merger, Acquisition, Partnership)
6. Impact of Covid-19 on Saudi Arabia Fruit and Vegetable Juice Market Industry
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, SWOT Analysis)
   1. Almarai Company
   2. Al Rabie Saudi Foods Co.
   3. Sunbulah Group
   4. Tania Water Company
   5. Binzagr Company
   6. Al Safi Danone Company
   7. National Agricultural Development Company (NADEC)
   8. Abdullah Al Othaim Markets Company
   9. Del Monte Saudi Arabia
   10. Astra Food Company
   11. Other prominent players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents
   5. Assumption & Limitation

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       Saudi Arabia Fruit and Vegetable Juice Market Segmentation

Figure 2       Saudi Arabia Fruit and Vegetable Juice Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2021

Figure 4       Saudi Arabia Fruit and Vegetable Juice Market Size, By Value (USD Million), 2019–2029

Figure 5       Saudi Arabia Fruit and Vegetable Juice Market Share, By Product Type, By Value, 2019–2029

Figure 6       Saudi Arabia Fruit and Vegetable Juice Market Share, By Distribution Channel, By Value, 2019–2029          

List of Tables      

Table 1        Saudi Arabia Fruit and Vegetable Juice Market Size, By Product Type, By Value, 2019−2029

Table 2        Saudi Arabia Fruit and Vegetable Juice Market Size, By Distribution Channel, By Value, 2019−2029

Table 3        Almarai Company: Company Overview

Table 4        Almarai Company Financial Overview

Table 5        Al Rabie Saudi Foods Co. Company Overview

Table 6        Al Rabie Saudi Foods Co. Financial Overview

Table 7        Sunbulah Group Company Overview

Table 8        Sunbulah Group Financial Overview

Table 9        Tania Water Company: Company Overview

Table 10      Tania Water Company Financial Overview

Table 11      Binzagr Company: Company Overview

Table 12      Binzagr Company Financial Overview

Table 13      Al Safi Danone Company: Company Overview

Table 14      Al Safi Danone Company Financial Overview

Table 15      National Agricultural Development Company (NADEC) Company Overview

Table 16      National Agricultural Development Company (NADEC) Financial Overview

Table 17      Abdullah Al Othaim Markets Company: Company Overview

Table 18      Abdullah Al Othaim Markets Company Financial Overview

Table 19      Del Monte Saudi Arabia Company Overview

Table 20      Del Monte Saudi Arabia Financial Overview

Table 21      Astra Food Company: Company Overview

Table 22      Astra Food Company Financial Overview