Report Overview

Saudi Arabia Gift Card and Incentive Card Market – Industry Trends & Forecast Report, 2030

Saudi Arabia Gift Card and Incentive Card Market size by value was estimated at USD 1,549.60 million in 2023. During the forecast period between 2024 and 2030, Saudi Arabia Gift Card and Incentive Card Market size is expected to expand at a CAGR of 9.50% reaching a value of USD 2,923.21 million by 2030. Saudi Arabia Gift Card and Incentive Card Market is driven by increasing digitalization and e-commerce adoption, a rising trend of cashless transactions, and a growing corporate culture that uses gift cards for employee rewards and customer loyalty programs. Additionally, the convenience and flexibility of gift cards, along with the rising disposable income and consumer preferences for personalized gifts, contribute to market growth. Government initiatives promoting electronic payments further boost the expansion of the market.

Gift Cards and Incentive Cards – Overview

Gift and incentive cards are prepaid cards used for gifting and rewarding purposes. They are issued by retailers or financial institutions and are popular for personal gifts and corporate incentives. Incentives are used by businesses to motivate employees, boost sales, and encourage customer loyalty. Both types support a cashless economy and offer convenience, security, and tracking of spending. The Saudi Arabian Market for Gift Card and Incentive Card continues to grow due to consumer preferences and business needs.

Saudi Arabia Gift Card and Incentive Card Market     

Growth Drivers

Growing E-commerce Sector in Saudi Arabia

The rapid expansion of e-commerce in Saudi Arabia significantly fuels the growth of the gift card and incentive card market. As online shopping becomes increasingly popular, consumers are turning to digital gift cards for their convenience and flexibility. E-commerce platforms offer a broad range of products and services that can be purchased using gift cards, driving their adoption and enhancing market growth. The rise of digital transactions further supports this trend, boosting the overall market potential.

Challenges

Short Term Validity of Gift Cards

Saudi Arabia Gift Card and Incentive Card Market has seen a rise in short-term validity gift cards, typically expiring within a year. This trend is driven by businesses aiming to boost short-term sales and encourage immediate use by consumers. The short validity period also reduces the liability of outstanding balances on corporate books, while promoting a rapid turnover of gift cards. Consumers, in turn, are incentivized to quickly redeem their cards, enhancing market dynamism.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Gift Card and Incentive Card Market     

Escalating geopolitical tensions can significantly impact Saudi Arabia Gift Card and Incentive Card Market. Heightened instability may disrupt supply chains, affecting card production and distribution. Investor confidence could decline, leading to reduced funding and slower market growth. Additionally, economic sanctions or trade restrictions might limit the availability of international gift card brands, constraining consumer choices. On the consumer side, economic uncertainty can alter spending habits, reducing discretionary purchases like gift cards. Conversely, companies may increase incentive card usage to boost employee morale amid challenging times. Overall, while geopolitical tensions present obstacles, they could also drive innovative approaches within the local market to mitigate risks and sustain growth.

Saudi Arabia Gift Card and Incentive Card Market

Segmemtal Information

Saudi Arabia Gift Card and Incentive Card Market – By Card Type

By card type, Saudi Arabia Gift Card and Incentive Card Market is divided into Open-Loop Gift Cards, Closed-Loop Gift Cards, E-Gift Cards, and Reloadable Gift Cards segments. The open-loop gift card segment is the largest card type in Saudi Arabia Gift Card and Incentive Card Market. Open-loop gift cards are widely favored because they can be used across various merchants and locations, offering greater flexibility and convenience for consumers compared to closed-loop gift cards, which are restricted to specific retailers, and e-gift cards and reloadable gift cards, which have niche uses but do not match the widespread appeal of open-loop options.

Saudi Arabia Gift Card and Incentive Card Market – By Occasion

On the basis of occasion, Saudi Arabia Gift Card and Incentive Card Market is divided into Festive Occasions (including Eid and Ramadan), Birthdays, Weddings & Anniversaries, Graduations, and Corporate Events segments. The festive occasions segment is the largest contributor to the growth of Saudi Arabia Gift Card and Incentive Card Market. This includes celebrations such as Eid and Ramadan, which are major events in Saudi culture, driving significant demand for gifts and incentive cards. These occasions often see a surge in gift-giving, making them a key focus for the market, outpacing other segments like birthdays, weddings, graduations, and corporate events.

Saudi Arabia Gift Card and Incentive Card Market – By End User

Based on end user, Saudi Arabia Gift Card and Incentive Card Market is divided into Individual Consumers and Corporate/Business segments. The corporate/business segment dominates the market, due to the increasing adoption of gift cards and incentive programs by companies as part of employee rewards and customer loyalty initiatives. Businesses often use these cards to enhance employee motivation and foster customer engagement, driving higher demand compared to individual consumer use.

Competitive Landscape

Key players in the highly competitive Saudi Arabia Gift Card and Incentive Card Market include Amazon, Tango Card, Swile, Qwikcilver, Alyce, Givingli, Ininal, Transcard, Riskified, and One4all. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Card Type

• Open-Loop Gift Cards

• Closed-Loop Gift Cards

• E-Gift Cards

• Reloadable Gift Cards

By Occasion

• Festive Occasions (Eid, Ramadan)

• Birthdays

• Weddings & Anniversaries

• Graduations

• Corporate Events

By End User

• Individual Consumers

• Corporate/Businesses

By Distribution Channel

• Online Retailers

• Offline Retailers

• Supermarkets/Hypermarkets

• Convenience Stores

• Specialty Stores

• Corporate Sales

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Gift Card and Incentive Card Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. E-commerce growth in Saudi Arabia
         2. Rising disposable income
         3. Corporate gifting trends
         4. Various personalization and customization options
      2. Restraints
         1. High operational costs
         2. Limited consumer awareness
         3. Short-term validity of gift cards
      3. Opportunities
         1. Mobile wallet integration
         2. Focus on experiences
         3. Data-driven marketing
      4. Challenges
         1. Fraud concerns and misuse of gift cards
         2. Limited access to financial services in some regions
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Gift Card and Incentive Card Market: Marketing Strategies
5. Saudi Arabia Gift Card and Incentive Card Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Card Type
         1. Open-Loop Gift Cards
         2. Closed-Loop Gift Cards
         3. E-Gift Cards
         4. Reloadable Gift Cards
      2. By Occasion
         1. Festive Occasions (Eid, Ramadan, etc.)
         2. Birthdays
         3. Weddings and Anniversaries
         4. Graduations
         5. Corporate Events
      3. By End User
         1. Individual Consumers
         2. Corporate/Businesses
      4. By Distribution Channel
         1. Online Retailers
         2. Offline Retailers
         3. Supermarkets/Hypermarkets
         4. Convenience Stores
         5. Specialty Stores
         6. Corporate Sales
6. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Saudi Arabia Gift Card and Incentive Card Company Market Share Analysis, 2023
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
7. Impact of Escalating Geopolitical Tensions on Saudi Arabia Gift Card and Incentive Card Market
8. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
   1. Amazon
   2. Tango Card
   3. Swile
   4. Qwikcilver
   5. Alyce
   6. Givingli
   7. Ininal
   8. Transcard
   9. Riskified
   10. One4all
   11. Other Prominent Players
9. Key Strategic Recommendations
10. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1   Saudi Arabia Gift Card and Incentive Card Segmentation

Figure 2   Saudi Arabia Gift Card and Incentive Card Market Value Chain Analysis

Figure 3   Company Market Share Analysis, 2023

Figure 4   Saudi Arabia Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030

Figure 5   Saudi Arabia Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030

Figure 6   Saudi Arabia Gift Card and Incentive Card Market Share, By Occasion, By Value, 2019–2030

Figure 7   Saudi Arabia Gift Card and Incentive Card Market Share, By End User, By Value, 2019–2030

Figure 8   Saudi Arabia Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030

List of Tables

Table 1        Saudi Arabia Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030

Table 2   Saudi Arabia Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030

Table 3   Saudi Arabia Gift Card and Incentive Card Market Share, By Occasion, By Value, 2019–2030

Table 4   Saudi Arabia Gift Card and Incentive Card Market Share, By End User, By Value, 2019–2030

Table 5   Saudi Arabia Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030

Table 6        Amazon Company Overview

Table 7        Amazon Financial Overview

Table 8        Tango Card Company Overview

Table 9        Tango Card Financial Overview

Table 10      Swile Company Overview

Table 11      Swile Financial Overview

Table 12      Qwikcilver Company Overview

Table 13      Qwikcilver Financial Overview

Table 14      Alyce Company Overview

Table 15      Alyce Financial Overview

Table 16      Givingli Company Overview

Table 17      Givingli Financial Overview

Table 18      Ininal Company Overview

Table 19      Ininal Financial Overview

Table 20      Transcard Company Overview

Table 21      Transcard Financial Overview

Table 22      Riskified Company Overview

Table 23      Riskified Financial Overview

Table 24      One4all Company Overview

Table 25      One4all Financial Overview

Table 26      Other Prominent Players Company Overview

Table 27      Other Prominent Players Financial Overview