Report Overview

Saudi Arabia's home fragrances market is growing owing to keeping the ambiance clean and refreshed. The growing number of research and development activities along with technological advancements with the new and improved home fragrance products and customized products for consumers are also propelling the Saudi Arabia Home Fragrances Market.

Saudi Arabia Home Fragrances Market - Industry Trends & Forecast Report 2028

Saudi Arabia's Home Fragrances Market is anticipated to grow at a CAGR of 6.8% during the forecast period 2022-2028. The rapid expansion of the market is predominantly due to the rising demand for room fresheners and fragrance modulators to keep the ambiance clean and refreshed. Since consumers continually gravitate toward the contemporary and luxurious lifestyle, the market for home fragrances is oversaturated. Additionally, increasing R&D activities coupled with technological advancements are propelling the growth of Saudi Arabia's home fragrances market. Moreover, new and improved home fragrance items and customized products for consumers are anticipated to drive the Saudi Arabia Home Fragrances Market in upcoming years.

Saudi Arabia Home Fragrances Market – Overview

Home fragrances are aromatherapy items that provide fragrance to cover up offensive odors in the house. It is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives, and solvents, usually in liquid form, used to give the objects and living spaces an agreeable scent. Using the home fragrance product has certain advantageous effects, such as reducing or eliminating offensive odors from the home, increasing the energy and attention of humans, and helping to strengthen an individual's immune system. The booming rise of the spa industry, which is frequently utilized to relax and de-stress its clientele, has substantially contributed to the rising demand for home fragrance products.

Saudi Arabia Home Fragrances Market Forecast and Trends

Growth Drivers

Keeping the ambiance clean and refreshed

Home fragrances are in higher demand due to consumers growing emotional attachment to their houses, which has led to a more private, memorable, and peaceful ambiance. Maintaining a fragrant home and ambiance is a matter of cleanliness. Home fragrances are also frequently linked to maintaining the atmosphere, bringing positive energy, increasing emotions and vitality, as well as improving mental focus. These benefits will likely continue to drive Saudi Arabia's home fragrances industry in the upcoming years.

New and improved home fragrance items as well as customized products

Since ancient times, Saudi Arabia's culture has used essential oils, scented candles, etc. The development of the Saudi Arabian home fragrances market is being driven by new and better home fragrance products infused with essential oils like eucalyptus, jasmine, lavender, etc., to lighten the mood and create a stress-free environment. The market for home fragrances in Saudi Arabia is expanding as a result of increased product personalization and a rise in the use of natural ingredients. The market for home fragrances in Saudi Arabia is expanding as a result of the increased demand for personalized scented candles, aromatherapy, and a wide range of aesthetically beautiful goods. Companies now allow customers to customize their home fragrance products' size, shape, color, texture, and packaging, which act as a key driving factor to market growth.

As technology advances, more research and development projects are being conducted.

The market for house fragrances in Saudi Arabia is expanding due to increased R&D efforts and technological developments. The market for home fragrances in Saudi Arabia is anticipated to rise due to an increasing number of consumer-driven initiatives and schemes implemented by the spa sector. Given how quickly technology is developing, it is reasonable to assume that adequate research and development of technologically cutting-edge tools and methods to meet consumer expectations would boost market expansion and be advantageous to both market participants and consumers. To meet customer demand and help market participants increase the value of their brands, new market entrants may concentrate on research and development.

Restraints

Individual allergies can impede market expansion.

Asthma, COPD, pneumonia, and other lung conditions are becoming more common; more people are developing health complications that have an adverse effect on their health and are causing allergic reactions. This is hindering the expansion of the home fragrance sector. Additionally, a lot of people are simultaneously affected by odors. Asthma and reproductive troubles are only two of the health problems to which some toxins have been connected. For instance, the controversial family of chemicals known as phthalates has the ability to mimic the effects of hormones in the body. To make perfumes stay longer, they are frequently added.

Impact of COVID-19 on Saudi Arabia's Home Fragrances Market

The COVID-19 pandemic has significantly impacted every aspect of the cosmetics and personal care market, with the fragrances industry suffering the most during the lockdown. Prior to the pandemic, the industry saw positive growth, but in 2020, there was negative growth and a corresponding decline in consumer demand. Due to the introduction of lockdown and social distance regulations in response to the new COVID-19 outbreak, the market for home fragrances has suffered. As a result, there is a manpower scarcity, which raises product costs and reduces manufacturing volume.

Saudi Arabia Home Fragrances Market - By Product Type

The market is further split into room sprays, sachets, electric air fresheners, scented candles, scented oils/ essential oils, and others (reed diffusers, incense sticks, etc.) based on the product type. As they are simpler to use and more widely available to customers, sprays are predicted to hold the highest proportion of the Saudi Arabian home fragrances industry. Customers will find it much simpler to spray liquid scent using a spray bottle. In addition, it is predicted that electric air fresheners would rise at the quickest CAGR in the coming years due to customers' growing use of essential oils and oil diffusers. The Saudi Arabian home fragrances market's development is influenced by the essential oil diffusers and their aesthetically beautiful refresher designs.

Saudi Arabia Home Fragrances Market - By Fragrances

The market is further divided based on fragrances into the lemon, lavender, jasmine, rose, sandalwood, vanilla, and other categories. Lemon is estimated to account for the largest revenue share of the market since the aroma is anticipated to freshen up the room's atmosphere, eradicate germs, and preserve the space's hygiene. Due to an increase in consumer demand, lavender is expected to have a large increase in income. Lavender's aroma is typically linked to an elegant and opulent appearance. Jasmine and rose prices may rise significantly as a result of the growing demand for these specific scents.

Competitive Landscape

Key players operating in Saudi Arabia Home Fragrances Market are Rezaroma (Reza Hygiene), Johnson Saudi co. Ltd, Reckitt Benckiser (Arabia) FZE (RB), Procter & Gamble Saudi Arabia, Ajmal International Trading Co. (LLC), The Fragrance Kitchen, ALREHAB perfumes, Zohoor Alreef, Saudi Arabia, Mushir Alam Perfume Industry, Henkel Jebel Ali FZCO, Kelvin Natural Mint Pvt. Ltd., AJWA Group, Godrej & Boyce Mfg. Co. Ltd., among others.

These market players control greater market shares than the new market entrants. Given how quickly technology is developing, it is reasonable to assume that effective research and development of technologically cutting-edge tools and methods to meet consumer expectations would boost market expansion and be advantageous to both market participants and consumers. Major market companies have participated in product launches to stay competitive, and mergers and acquisitions are among the other competitive strategies.

Recent Development

• In February 2021, Aristocrat Platinum Eau de parfum, which embodies the experiences and success amassed over the last 70 years, was released by Ajmal. Aristocrat Platinum by Ajmal is a Leather fragrance for men.

• In September 2021, Ajmal Perfumes joined together with SAP SE, a global technology company, to drive digital transformation. The company would work with channel partner Accely to run on the RISE, SAP S/4HANA real-time business suite, SAP platform, and SAP Success Factors human experience management suite to improve the employee experience.

Scope of the Report

By Product Type

• Room Sprays

• Sachets

• Electric Air Fresheners

• Scented Candles

• Scented Oil/Essential Oils

• Others (Reed Diffusers, Incense Sticks, etc.)

By Fragrances

• Lemon

• Lavender

• Jasmine

• Rose

• Sandalwood

• Vanilla

• Others

By End User

• Home Care

• Healthcare

• Hospitality

• Museums

• Commercial

• Others

By Distribution Channel

• Offline

1. Supermarket/Hypermarkets

2. Convenience Stores

3. Specialty Stores

4. Other Offline Retail Store

• Online