Report Overview

Saudi Arabia Meat Snacks Market - Industry Trends & Forecast Report, 2030

Saudi Arabia Meat Snacks Market size was estimated to be worth USD 219.84 million in 2023. During the forecast period between 2024 and 2030, Saudi Arabia Meat Snacks Market size is projected to grow at a CAGR of 7%, reaching a value of USD 350.38 million by 2030. Major growth factors for Saudi Arabia Meat Snacks Market include rapid urbanization and a growing workforce. The changing lifestyle of consumers is leading to a substantial rise in the demand for go-to snacking options with high nutritional value. In addition, the rising popularity of online grocery stores and the increasing availability of these products are anticipated to drive the Saudi Arabia Meat Snacks Market during the period in analysis.

Meat Snacks – Overview

Meat snacks are convenient meal items made from various raw meat ingredients. A range of meats, such as beef, turkey, chicken, and game meats like deer, elk, and bison, can be used to make meat snacks. They have a high protein content without any carbohydrates. They are usually eaten as a quick and easy snack or by athletes, hikers, and other outdoor enthusiasts as a source of protein. Meat snacks are a popular choice for high-protein or low-carb diets since they are often rich in protein and low in carbs, giving them a healthier alternative to standard snack foods.

Saudi Arabia Meat Snacks Market

Growth Drivers

Growing Awareness about Health Benefits of Meat Snacks

Meat snacks are a great way to get protein along with other essential elements like creatine, heme iron, and numerous vitamins. They fit in well with healthy lifestyles that need a lot of protein but not a lot of sugar or carbohydrates. The increasing health consciousness among consumers, particularly post the COVID-19 outbreak owing to the rising prevalence of various chronic and lifestyle diseases are anticipated to proliferate the growth of meat snacks market in Saudi Arabia. Protein-rich diets are becoming more and more popular among consumers due to their many health advantages, such as increased muscle growth, improved weight control, and longer-lasting energy.

Challenges

Associated Health Concerns Surrounding Processed Meat

Meat snacks are processed meat with high amount of artificial flavoring and preservatives, which may raise health concerns among consumers and may negatively impact the growth of Saudi Arabia Meat Snacks Market. The overconsumption of processed meat increases the risk of various chronic conditions, including high blood pressure, heart disease, chronic obstructive pulmonary disease (COPD). In addition, consumer shift towards plant-based meat snacks and their growing availability in online and offline stores may further hinder the market growth.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Meat Snacks Market

Intensifying geopolitical tensions in the Middle East could adversely affect Saudi Arabia Meat Snacks Market. Geopolitical issues and conflicts lead to supply chain disruption, which directly affects the meat trade between the countries. The sensitive condition surrounding the Red Sea is expected to disrupt the global poultry trade, which may result in a surge in its prices and delayed supply. These disruptions hindered the domestic and international production and supply of meat snacks, limiting their market growth in Saudi Arabia.

Saudi Arabia Meat Snacks Market

Segmental Coverage

Saudi Arabia Meat Snacks Market – By Type

Based on type, Saudi Arabia Meat Snacks Market is segmented into jerky, meat sticks, sausages, and others. The jerky segment holds the largest share of Saudi Arabia Meat Snacks Market. The growth of the jerky segment is mainly attributed to its long shelf life, which makes it a convenient option for storage, particularly for outdoor activities. Its high protein level makes it appealing to health-conscious customers who are searching for healthy snack choices. Jerkies are also available in a variety of flavors and meat types to cater to the different taste preferences of consumers.

Saudi Arabia Meat Snacks Market – By Source

On the basis of source, Saudi Arabia Meat Snacks Market is segmented into beef, poultry (turkey, chicken), lambs & goats, salmon, and others (venison, bison). The beef segment accounts for the highest market share. The increasing availability of halal beef meat snacks following Islamic laws acts as a major driving factor for its market growth. Furthermore, beef serves as a major source of high-protein and low-fat snacking options that do not need refrigeration, which makes it a good on-the-go snacking choice among consumers.

Saudi Arabia Meat Snacks Market – By Nature

Based on source, Saudi Arabia Meat Snacks Market is split into organic and conventional segments. The conventional segment holds a larger share in Saudi Arabia Meat Snacks Market. The segment’s growth is mainly attributed to the lower cost of conventional meat snacks which contain artificial flavoring and preservatives. The easy availability of conventional meat snacks acts as a major factor in its market growth. However, the organic meat snack segment is anticipated to register a high growth rate during the forecast period as these products are free from unwanted additives. Furthermore, rising consciousness towards sustainability also contributes to the growing demand for organic meat snacks.

Competitive Landscape

Major companies in the competitive Saudi Arabia Meat Snacks Market include Saudi Snack Foods Co Ltd (PepsiCo), Al-Watania Poultry, Halwani Bros Co., Sunbulah Group, Almunajem, Al Kabeer Group, Almarai Company, NADEC (National Agricultural Development Company), Tanmiah Food Group, and Saudi Meat Company (Seara). To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Type

• Jerky

• Meat Sticks

• Sausages

• Others

By Source

• Beef

• Poultry (Turkey, Chicken)

• Lambs & Goats

• Salmon

• Others (Venison, Bison)

By Flavors

• Original   

• Peppered

• Teriyaki   

• Smoked  

• Others

By Nature

• Organic

• Conventional

By Distribution Channel

• Supermarkets & Hypermarkets

• Convenience Stores

• Grocery Stores    

• Restaurants

• Online Retail

• Others

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Meat Snacks Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Demand for Protein and Convenience
         2. Increasing Disposable Income
         3. Growing Awareness of Health Benefits
      2. Restraints
         1. Growing Concern about the Health Implications of Processed Foods
         2. Limited Shelf Life
         3. Growing Competition
      3. Opportunities
         1. Various Product Innovation
         2. E-commerce Growth
         3. Targeting Millennials
      4. Challenges
         1. Price Sensitivity of the Consumers
         2. Ensuring Halal Certification
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Meat Snacks Market: Marketing Strategies
5. Saudi Arabia Meat Snacks Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
         1. Jerky
         2. Meat Sticks
         3. Sausages
         4. Others
      2. By Source
         1. Beef
         2. Poultry (Turkey, Chicken)
         3. Lambs & Goats
         4. Salmon
         5. Others (Venison, Bison)
      3. By Flavours
         1. Original   
         2. Peppered
         3. Teriyaki   
         4. Smoked  
         5. Others
      4. By Nature
         1. Organic
         2. Conventional
      5. By Distribution Channel
         1. Supermarkets & Hypermarkets
         2. Convenience Stores
         3. Grocery Stores    
         4. Restaurants
         5. Online Retail
         6. Others
6. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Saudi Arabia Meat Snacks Company Market Share Analysis, 2023
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
7. Impact of Escalating Geopolitical Tensions on Saudi Arabia Meat Snacks Market
8. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
   1. Saudi Snack Foods Co Ltd (PepsiCo)
   2. Al-Watania Poultry
   3. Halwani Bros Co.
   4. Sunbulah Group
   5. Almunajem
   6. Al Kabeer Group
   7. Almarai Company
   8. NADEC (National Agricultural Development Company)
   9. Tanmiah Food Group
   10. Saudi Meat Company (Seara)
   11. Other Prominent Players
9. Key Strategic Recommendations
10. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1 Saudi Arabia Meat Snacks Segmentation

Figure 2 Saudi Arabia Meat Snacks Market Value Chain Analysis

Figure 3 Company Market Share Analysis, 2023

Figure 4 Saudi Arabia Meat Snacks Market Size, By Value (USD Million), 2019–2030

Figure 5 Saudi Arabia Meat Snacks Market Share, By Type, By Value, 2019–2030

Figure 6 Saudi Arabia Meat Snacks Market Share, By Source, By Value, 2019–2030

Figure 7 Saudi Arabia Meat Snacks Market Share, By Flavour, By Value, 2019–2030

Figure 8 Saudi Arabia Meat Snacks Market Share, By Nature, By Value, 2019–2030

Figure 9 Saudi Arabia Meat Snacks Market Share, By Distribution Channel, By Value, 2019–2030

List of Tables

Table 1        Saudi Arabia Meat Snacks Market Size, By Value (USD Million), 2019–2030

Table 2 Saudi Arabia Meat Snacks Market Share, By Type, By Value, 2019–2030

Table 3 Saudi Arabia Meat Snacks Market Share, By Source, By Value, 2019–2030

Table 4 Saudi Arabia Meat Snacks Market Share, By Flavour, By Value, 2019–2030

Table 5 Saudi Arabia Meat Snacks Market Share, By Nature, By Value, 2019–2030

Table 6 Saudi Arabia Meat Snacks Market Share, By Distribution Channel, By Value, 2019–2030

Table 7        Saudi Snack Foods Co Ltd (PepsiCo) Company Overview

Table 8        Saudi Snack Foods Co Ltd (PepsiCo) Financial Overview

Table 9        Al-Watania Poultry Company Overview

Table 10      Al-Watania Poultry Financial Overview

Table 11      Halwani Bros Co. Company Overview

Table 12      Halwani Bros Co. Financial Overview

Table 13      Sunbulah Group Company Overview

Table 14      Sunbulah Group Financial Overview

Table 15      Almunajem Company Overview

Table 16      Almunajem Financial Overview

Table 17      Al Kabeer Group Company Overview

Table 18      Al Kabeer Group Financial Overview

Table 19      Almarai Company - Company Overview

Table 20      Almarai Company Financial Overview

Table 21      NADEC (National Agricultural Development Company) Company Overview

Table 22      NADEC (National Agricultural Development Company) Financial Overview

Table 23      Tanmiah Food Group Company Overview

Table 24      Tanmiah Food Group Financial Overview

Table 25      Saudi Meat Company (Seara) Company Overview

Table 26      Saudi Meat Company (Seara) Financial Overview

Table 27      Other Prominent Players Company Overview

Table 28      Other Prominent Players Financial Overview