Report Overview

Saudi Arabia Organic Personal Care Products Market is flourishing owing to changing shift toward skin-friendly products, and rising spending on good quality along with the adoption of long-lasting skincare products...

Saudi Arabia Organic Personal Care Products Market - Industry Trends & Forecast Report 2028

Saudi Arabia Organic Personal Care Products Market is predicted to grow at a CAGR of 9.4% during the forecast period (2022-2028). The market is booming rapidly because people are becoming more and more conscious of the negative effects of the harsh chemicals used in personal care products. Also, the rising working women population in Saudi Arabia surges the demand for different skincare products for a pleasant look. Moreover, it is anticipated that the market develops in the coming years as a result of favorable government policies and regulations that support the manufacturing of organic personal care products over chemical alternatives. Furthermore, rising internet penetration and availability of several organic cosmetics on e-commerce platforms support the market growth. Additionally, increasing organic product advertisements and marketing through social media platforms attract all age groups of consumers.

Organic Personal Care Products - Overview

Natural components are used to make organic personal care products. GMOs (genetically modified materials) and harsh ingredients are not present in organic products. Additionally, Organic products are gentle on the skin, contain no chemicals or synthetic ingredients, and are environmentally friendly. There is a subtle distinction between natural and organic skincare products. Natural products contain no chemicals and are made from plant-based ingredients, whereas organic products do not contain pesticides, preservatives, or additives. Both are chemical-free, but the amount of other synthetic components differ. Organic skincare products are available in many forms such as organic shower gel, face scrub, nourishing body lotion, organic hair care products, organic fairness creams, sunscreen, etc.

Saudi Arabia Organic Personal Care Products Market Forecast and Trends

Growth Drivers

New-age Consumers Exploring Natural and Sustainable Products

The growing share of consumers with rising disposable income, an increase in the number of working women in the country, and accelerated urbanization is expected to boost the demand for natural and organic cosmetics. Furthermore, faster product clearance and government funding create a favorable environment for healthy competition to emerge in the market. To top it all off, the younger generation is more likely to adopt sustainable practices, providing a growth platform for the national market. Moreover, younger minds are probably more impressionable and more prone to choose things in a healthy and environmentally responsible way. Growing young people's awareness and knowledge of the advantages of organic cosmetics could help them maintain this behavioral pattern when they get older.

Growing Public Awareness of the Benefits of Organic Skincare Products

Organic personal care products are nutrient-rich and gentle to the skin. Since natural materials used to make organic cosmetics are nutrient-dense, since these nutrients are largely good for human health, they are also good for the skin. The high levels of vitamins and antioxidants in organic skincare, which is manufactured with substances like coconut oil, peppermint, and shea butter, make it incredibly nutritious and efficient in healing skin issues. These natural skin care products without chemicals are kind to the skin. Consumers will notice a considerable decrease in allergic reactions, irritation, itching, and acne on their skin once they start using them. In addition, organic personal care products are also friendly to the environment. Natural components are used to make organic skin care products, which means they don't harm the environment. Moreover, organic products don't contaminate the land or the water when they are flushed down the drains because they don't leave behind chemical residue. They have greater success. Because organic skincare uses only natural components and doesn't contain any chemicals, it is better for human skin. It produces clear benefits while having no adverse side effects and deeply penetrating the skin.

Growing Marketing of Organic Skincare Products through Online Platform

Organic skincare products are now more readily available in supermarkets, shopping centers, and drug shops thanks to the expansion of their distribution networks. Their availability on numerous online platforms has further increased demand for them. Marketers may now easily target and advertise such products to a specific group of clients thanks to the rise of social media. Additionally, the widespread usage of the internet has helped many firms achieve great success since they promote directly to consumers through social media and their websites. Many well-known organic skincare product brands in Saudi Arabia and the Middle East, like Biolage Raw, Huda, and Shiffa, heavily market their products online using Instagram influencers and other channels to attract customers.

Rising Shift toward Sustainability

Sustainable living fits well into the more well-established idea of circular beauty. This is a mega-trend that no one can ignore, encompassing sustainable sourcing, the preservation of botanical species, "climate-wise" packaging, and efforts by people and governments to develop sustainable goals.  Moreover, rising demand for natural and bio-based personal care products. The market is growing significantly in developing regions. As organic personal care products and applications evolve, there is a growing demand for high quality products in both developed and developing areas. Throughout the forecast period, each of these drivers contributes to the growth of the global organic personal care products market (2022-2028).

Restraints

Poor shelf life and Slow action

The most difficult challenge for companies selling organic skincare products is extending their shelf life. Microbial growth and contamination can occur in natural ingredients. Furthermore, effective preservatives are not included in the list of natural ingredients. As a result, creating long-lasting beauty products is difficult. Moreover, the impact of organic skincare products may be gradual. Although all of the ingredients are natural and nourishing, the results may take longer to appear when compared to synthetic beauty products. As a result, brands may lose customers. All these factors hamper the growth of the Saudi Arabia Organic Personal Care Products Market.

Impact of COVID-19 on Saudi Arabia Organic Personal Care Products Market

Organic Personal Care industry was undoubtedly financially impacted by the COVID-19 pandemic. Despite the overall decline in the beauty and personal care sector, the impact was minimal in comparison to other sectors. Even though discretionary expenditure fell during the epidemic, a behavioral change toward safe and contaminant-free products was seen. This tendency is now advantageous for brands in this category that are well-represented in e-commerce channels. Moreover, due to consumers' increased emphasis on their health and environmental concerns, the organic cosmetics and beauty industry has also profited from the "Covid-boost" that has increased sales of organic food (sales of soaps and sanitizers notably spiked in 2020). Additionally, the pandemic has expedited the greening of the conventional cosmetics business, according to research, moving some big actors in that direction.

Saudi Arabia Organic Personal Care Products Market - By Product Type

Based on the product type, the Saudi Arabia Organic Personal Care Products Market is segmented into Skin Care, Bath and Shower Products, Color Cosmetic Products, Perfumes and Deodorants, and Others. Among these, skin care accounts for the largest share in the Saudi Arabia Organic Personal Care Products Market. Due to the improving standard of living in emerging nations and the female consumer base's inclination toward beauty, the skincare subsegment is predicted to hold the greatest revenue shares in the market and assert its dominance. Also, the Saudi Arabian personal care products industry is expected to expand over the next five years owing to reasons such as rising customer worries about the negative impacts of pollution and global warming.

Saudi Arabia Organic Personal Care Products Market - By Distribution Channel

Based on the distribution channel, the Saudi Arabia Organic Personal Care Products Market is segmented into Specialty Stores, Online Channel, Supermarkets/Hypermarkets, Convenience Stores, and Others. Online sales are expected to grow the fastest of all during the forecast period (2022-2028). The growing penetration of e-commerce channels, the increase in D2C channel adoption, the increasing number of internet users, the rapid growth of various online retailers, and the surge in smartphone adoption are all major factors driving the growth of the online sales segment. Furthermore, various online retailers offer substantial discounts, simple payment options, quick home delivery, and simple refund and replacement options, all of which drive consumer adoption of online platforms. This suggests that the online segment to continue to dominate market share during the forecast period (2022-2028).

Saudi Arabia Organic Personal Care Products Market – By Region

Geographically, the Saudi Arabia Organic Personal Care Products Market is segmented into Central, Western, Southern, and Eastern. Based on demand for organic personal care products in the Kingdom, Riyadh, Makkah, and Medina have been identified as key cities in the Central and Western Regions. The Eastern, Southern, and Northern regions then saw an increase in demand. Dammam, Asir, and Ha'il are considered developing regions in terms of supply and demand for organic personal care products.

Competitive Landscape

The leading market players in the Saudi Arabia Organic Personal Care Products Market are Amara Halal Cosmetics, Clara International Beauty Group, FX Cosmetics, INIKA, Miracle Halal Mineralz Ltd, Onepure, Saaf Skincare, Samina Pure Minerals Makeup Ltd, Unilever PLC, other prominent players.

The Saudi Arabia Organic Personal Care Products Market is highly fragmented with the presence of several manufacturing companies in the country. The market leaders retain their supremacy by spending on research and development, incorporating cutting-edge technology into their goods, and releasing upgraded items for customers. Various tactics, including strategic alliances, agreements, mergers, and partnerships, are used.

Recent Development

Scope of the Report

By Product Type

• Skin Care
• Bath and Shower Products
• Color Cosmetic Products
• Perfumes and Deodorants
• Others

By Distribution Channel

• Specialty Stores
• Online channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Others

By Region

• Central
• Western
• Southern
• Eastern