Report Overview

Increasing disposable income, rising demand for luxury products, cultural emphasis on personal grooming, expanding tourism sector, and a growing youth with a strong interest in personal care and grooming products are propelling the growth of Saudi Arabia Perfume and Fragrances Market during the forecast period between 2023 and 2029.

Saudi Arabia Perfume and Fragrances Market – Industry Trends & Forecast Report, 2029

Saudi Arabia perfume and fragrances market size was estimated at USD 1,964 million in 2022. During the forecast period between 2023 and 2029, the size of Saudi Arabia perfume and fragrances market size is projected to grow at a CAGR of 6.38% reaching a value of USD 2,847 million by 2029. The growth of the Saudi Arabia perfume and fragrances market is fueled by rising disposable income, changing lifestyles, a growing appreciation for personal grooming, the cultural significance of perfumes in the region, and increased tourism. Also, expanding retail networks, aggressive marketing strategies by brands, and a preference for premium and luxury fragrances contribute to market expansion. The emergence of online shopping platforms and a young population with a heightened awareness of global trends further propel market growth, creating a dynamic and competitive landscape for the industry.

Saudi Arabia Perfume and Fragrances Market - Overview

Perfumes and fragrances are aromatic compositions crafted to enhance personal scent. They consist of aromatic compounds, essential oils, and fixatives that evoke pleasing aromas when applied to the skin or clothing. Derived from various natural and synthetic sources, these scents are categorized into floral, woody, oriental, and fresh notes, among others. Perfumes play a significant role in personal grooming, reflecting one's style and personality. They are used in various products like colognes, and body sprays, influencing emotions, memories, and perceptions while serving as an integral part of cultural practices, cosmetics, and the luxury industry.

Growth Drivers

Booming Tourism Sector

The surging tourism sector in Saudi Arabia, driven by eased travel restrictions and progressive cultural shifts, is propelling the demand for perfume and fragrances. With an influx of international visitors and a burgeoning local luxury market, the kingdom's perfume industry experiences heightened sales. Tourists seek traditional Arabian scents, while locals embrace international brands. This convergence of preferences fosters market diversification and innovation. The government's initiatives to promote local industries further stimulate growth, making the Saudi perfume and fragrances market a pivotal beneficiary of the nation's evolving economic landscape.

Restraints

Navigating Regulatory Complexities

The Saudi Arabia perfume and fragrances market faces significant restraints due to strict cultural norms and regulatory frameworks. Conservative societal values necessitate compliance with modesty standards, limiting the type of scents that can be marketed. Also, complex regulations related to ingredient sourcing, labeling, and product testing pose challenges for international brands entering the market. These constraints require careful adaptation of marketing strategies and product formulations to align with local preferences while ensuring compliance, making market entry and expansion a meticulous endeavor.

Impact of COVID-19 on Saudi Arabia Perfume and Fragrances Market

The COVID-19 pandemic significantly impacted the Saudi Arabia perfume and fragrances market. Lockdowns, travel restrictions, and reduced consumer spending led to a decline in sales. The closure of retail outlets and limited social gatherings also affected the demand for these products. However, there was a gradual recovery as restrictions eased, with a shift towards online sales. The market adapted by focusing on hygiene-conscious products. Overall, the market experienced a temporary setback but demonstrated resilience by adjusting to changing consumer preferences and adopting new distribution channels.

Saudi Arabia Perfume and Fragrances Market

Segmental Coverage

Saudi Arabia Perfume and Fragrances Market – By Consumer Group

Based on consumer group, Saudi Arabia perfume and fragrances market is divided into Men, Women, and Unisex segments. The women's segment is the largest segment, which encompasses a broad range of fragrances tailored to suit diverse preferences and occasions. This segment's prominence can be attributed to the cultural significance of personal grooming and scent among Saudi women, often involving an array of occasions, such as social gatherings, celebrations, and daily routines. The women's segment is characterized by a wide variety of floral, fruity, oriental, and modern scent offerings, catering to the evolving tastes of the Saudi female demographic.

Saudi Arabia Perfume and Fragrances Market – By Product Type

By product type, Saudi Arabia perfume and fragrances market is divided into Parfum or extrait, Eau de Parfum (EDP), Eau de Toilette (EDT), Eau de Cologne (EDC), and Eau fraiche segments. The Eau de Parfum (EDP) segment is the largest product type, which typically contains a higher concentration of fragrance oils, offering a longer-lasting scent. As preferences shift towards longer-lasting scents in the region, EDP has gained popularity, making it a prominent choice within the Saudi Arabian market for perfume and fragrances.

Saudi Arabia Perfume and Fragrances Market – By Category

By category, Saudi Arabia perfume and fragrances market is split into Natural and Synthetic segments. This segmentation is based on the origin of the aromatic compounds used in perfume formulation. The natural segment comprises fragrances derived from botanical sources, including flowers, fruits, spices, and herbs. These ingredients are extracted through various techniques, such as distillation and cold-pressing, maintaining their inherent essence. On the other hand, the synthetic segment encompasses fragrances that are synthesized in laboratories through chemical processes. These lab-created compounds mimic natural scents and enable perfumers to achieve a wider array of aromas that might be challenging to obtain solely from natural sources. The Synthetic segment's flexibility and cost-effectiveness have contributed to its significance in the perfume industry.

Saudi Arabia Perfume and Fragrances Market – By Application

By application, Saudi Arabia perfume and fragrances market is divided into Food & Beverages, Homecare, Pharmaceuticals & Healthcare, Beauty & Personal Care, and Fabric Care segments. The beauty & personal care segment is the largest in the Saudi Arabia perfume and fragrances market. This segment encompasses a wide range of products, including perfumes, colognes, body sprays, and other scented personal care items. With a strong cultural emphasis on personal grooming and fragrance, Saudi consumers have a deep appreciation for high-quality perfumes and scented products.

Competitive Landscape

Major players in the Saudi Arabia perfume and fragrances market include Abdul Samad Al Qurashi, Arabian Oud, Swiss Arabian, Al-Rehab, Ajmal Perfumes, Lattafa Perfumes, Rasasi Perfumes, Nabeel Perfumes, Paris Gallery, and Sephora. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Recent Developments

• In December 2021: Arabian Oud launched a new fragrance Oud07. Oud 07 by Swiss Arabian is a Woody fragrance for women and men. The product was available in both online and offline retail channels.

Scope of the Report

By Consumer Group

• Men

• Women

• Unisex

By Product Type

• Parfum or Extrait

• Eau de Parfum (EDP)

• Eau de Toilette (EDT)

• Eau de Cologne (EDC)

• Eau fraiche

By Category

• Natural

• Synthetic

By Application

• Food & Beverages

• Homecare

• Pharmaceuticals & Healthcare

• Beauty & Personal Care

• Fabric Care