Report Overview

Saudi Arabia Sanitary Ware Market - Industry Trends & Forecast Report, 2028

Saudi Arabia sanitary ware market size is projected to grow at a CAGR of 8.6% during the forecast period between 2022 and 2028. Saudi Arabia sanitaryware market has experienced rapid expansion in the recent years. Saudi Arabia is one of the major centers for sanitary ware market players in the GCC (Gulf Cooperation Council) region. The demand for sanitary ware products is being significantly augmented by increasing government initiatives to support affordable housing as well as rising demand from the commercial and institutional sectors, including hotels, offices, schools, and colleges. Due to rising housing demand from both the local and immigrant populations, Saudi Arabia sanitary ware market is expected to record healthy growth in the coming years. Rising consumer purchasing power will also further fuel the growth of Saudi Arabia sanitary ware market in the coming years.

Saudi Arabia Sanitary Ware Market – Overview

The term "sanitaryware" or "sanitary ware" refers to sanitary appliances found in installations, such as toilets and bathrooms. Installations of sanitary appliances, such as sinks, faucets, and toilets, are considered sanitary ware. Although they can be made of glass, metal, or any other material, they are typically made of ceramic or porcelain. Major businesses have introduced a wide range of esthetically pleasing yet functional designs. Sanitary ware includes pedestals, cisterns, washbasins, and toilet sinks. Porcelain, a type of ceramic material, was traditionally used in the production of sanitary ware goods. Modern sanitary ware production uses a variety of materials, including metals, glass, plastics, and others.

Saudi Arabia Sanitary Ware Market

Growth Drivers

Rising home renovation projects and increasing popularity of smart homes

During the forecast period, Saudi Arabia market for sanitary ware is expected to be driven by two factors: the rising popularity of smart homes and the expansion of infrastructure across the country. The market for sanitary ware is also growing as a result of changes in residential building interior design. Most of the ceramic sanitary ware demand may still be driven by residential remodeling and replacement, as homeowners swap out outdated sanitary ware for more modern alternatives that offer better esthetics or functionality.

Growing awareness regarding health and hygiene

Consumers' increasing awareness of health and hygiene issues is a significant factor that is expected to fuel the growth of Saudi Arabia sanitary ware market. The development of the sanitary ware market is also aided by stricter government regulations for the construction and use of public restrooms, as well as increased government guidance and promotion of hygiene and sanitation awareness. Additionally, it is expected that the adoption of sanitary ware in the construction industry will increase due to several factors, including cost-effectiveness, excellent resistance to chemicals and scratches, and a shift in consumer preferences toward luxury goods. The growth of the sanitary ware market is influenced by the expansion of the use of sanitary ware in the hospitality industry because of increased spending on infrastructure projects and the expansion of tourism in Saudi Arabia.

Rapidly evolving sanitary ware product lines

To effectively retain current customers and draw in new ones, the major market players are constantly releasing new and innovative products. Additionally, product design, quality, and other cutting-edge innovations are key factors in luring customers to sanitary ware products. As a result, new product launches spur the market expansion, which should provide lucrative opportunities for companies in Saudi Arabia sanitary ware market in the coming years. The market for sanitary ware will also be driven by an increase in the number of public and private sector promotional campaigns aimed at raising consumer awareness of the use of sanitary wares and the rising investments made by both public and private sectors in their respective projects.

Restraints

Environment concerns coupled with stringent regulations

Mineral extraction's wide range of unfavorable environmental effects presents a significant barrier to the expansion of the sanitary ware market in Saudi Arabia. Another factor that is anticipated to limit the demand for sanitary ware in Saudi Arabia market and restrain the growth of the sanitary ware market in the forecast period of 2022–2028. Volatile housing market may also affect the growth of Saudi Arabia sanitary ware market during the period in analysis.

Impact of COVID-19 on Saudi Arabia Sanitary Ware Market

The COVID-19 pandemic adversely affected Saudi Arabia sanitary ware market. It has also negatively impacted the growth of sanitary ware due to a slowdown in the sanitary ware manufacturing. The spread of coronavirus harmed the targeted market's finance and economy, stifling the growth of the Saudi Arabia sanitary ware market. Because of the global lockdown, COVID-19 pandemic halted the production of a wide range of sanitary products. The growth of sanitary ware market is also affected by supply chain disruptions and limited consumer spending. As a result, COVID-19 had a significant impact on the growth of Saudi Arabia sanitary ware market. However, post the relaxations on the COVID-19 pandemic-related restrictions in the country and the kingdom’s increasing focus on mega infrastructure projects, such as NEOM city and Saudi Vision 2030, could help Saudi Arabia sanitary ware market to get back on its high growth rate during the forecast period between 2022 and 2028.

Saudi Arabia Sanitary Ware Market

Segmental Coverage

Saudi Arabia Sanitary Ware Market – By Product Type

By product type, Saudi Arabia sanitary ware market is categorized into Wash Basins, Water Closets & Cisterns, Urinals, Bathtubs, Bidets, and other segments. The water closets and cisterns segment leads the Saudi Arabia sanitary ware market by product type. Water closets and cisterns are high in demand as they provide basic sanitation and hygiene. Supportive government initiatives and increasing product demand from residential applications are expected to drive the growth of water closets and cisterns segment in Saudi Arabia sanitary ware market during the forecast period.

Saudi Arabia Sanitary Ware Market - By End User

By end user, Saudi Arabia sanitary ware market has Residential (Apartment Buildings, Independent Housings, and Others) and Commercial (Retail, Healthcare, Hospitality, Government, Transportation, and Others) segments. The residential segment comprising the housing sector dominates the Saudi Arabia sanitary ware market. Saudi Arabia real estate market has experienced significant growth, because of the country's growing housing demand. The Saudi Arabia market for sanitary ware has continued to be supported by the housing sector's high demand for the sanitary ware products. The demand for homes is now higher than it was in earlier times due to factors such as rising domestic and population demand, high urbanization, and the increasing trend of nuclear families. The high levels of disposable income in Saudi Arabia have made it possible for people to buy apartments. The country's demand for domestic sanitary products is primarily driven by rising construction activity and rising housing demand.

Saudi Arabia Sanitary Ware Market- By Price Range

By price range, Saudi Arabia sanitary ware market is divided into Standard and Premium.

Saudi Arabia Sanitary Ware Market- By Material

By material, Saudi Arabia sanitary ware market is divided into Ceramic, Metal, Plastics, and other segments. Ceramics, the largest material segment of Saudi Arabia sanitary market, is expected to record the highest growth rate in terms of volume and value over the coming years. Due to increased investments in core infrastructure projects, such as airports, hospitals, hotels, and construction projects, the demand for ceramic sanitary wares is expected to increase significantly. Many sanitary ware products can be made due to the ceramic material's formability and pourability. Ceramics is the most common material used to make premium sanitary fittings, due to its adaptability and appealing appearance.

Saudi Arabia Sanitary Ware Market - By Distribution Channel

By distribution channel, Saudi Arabia sanitary ware market is divided into Supermarkets/Hypermarkets, Specialty Stores, Online, and other segments. Due to the large selection of sanitary ware products available in a single location and the easy accessibility, the specialty stores segment dominates Saudi Arabia sanitary ware market by distribution channel.

Competitive Landscape

Saudi Arabia sanitary ware market is fiercely competitive. Prominent players in the market include Forsan Ceramics, SIDC Ceramic Plant, RAK Ceramics LLC, Geberit International Sales AG, Arabian Company for Ceramics, Roca Sanitario S.A. (Middle East), Hocheng Corporation, Kohler Middle East Region, and Ceramica Cleopatra Group. These market leaders use key strategies, such as new product and service launches, mergers and acquisitions, partnerships, collaborations, and joint ventures. To further grow their market share, these companies are also focusing on investing in innovations and expansions.

Recent Developments

• In March 2022 – RAK Ceramics, a leading provider of sanitary ware products in the Middle East, announced its plans to set up a new manufacturing unit in Saudi Arabia.

Scope of the Report

By Product Type

• Wash Basins

• Water Closets & Cisterns

• Urinals

• Bathtubs

• Bidets

• Others

By End User

• Residential

1. Apartment Buildings

2. Independent Housings

3. Others

• Commercial

1. Retail

2. Healthcare

3. Hospitality

4. Government

5. Transportation

6. Others

By Price Range

• Standard

• Premium

By Material

• Ceramic

• Metal

• Plastics

• Others

By Distribution Channel

• Supermarkets/Hypermarkets

• Specialty Stores

• Online

• Others

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Sanitary Ware Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising construction activities fueling the demand
         2. Growing awareness regarding health and hygiene
         3. Housing sector driving the sanitary ware market
      2. Restraints
         1. High maintenance costs
         2. Environmental concerns coupled with stringent regulations
      3. Opportunity
         1. Supportive government initiatives
      4. Challenges
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Sanitary Ware Market Overview
   1. Market Size & Forecast by Value, 2018–2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
         1. Wash Basins
         2. Water Closets & Cisterns
         3. Urinals
         4. Bathtubs
         5. Bidets
         6. Others
      2. By End User
         1. Residential
            1. Apartment Buildings
            2. Independent Housings
            3. Others
         2. Commercial
            1. Retail
            2. Healthcare
            3. Hospitality
            4. Government
            5. Transportation
            6. Others
      3. By Price Range
         1. Standard
         2. Premium
      4. By Material
         1. Ceramic
         2. Metal
         3. Plastics
         4. Others
      5. By Distribution Channel
         1. Supermarkets/Hypermarkets
         2. Specialty Stores
         3. Online
         4. Others
5. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Market Share Analysis, 2021
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Covid-19 on Saudi Arabia Sanitary Ware Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
   1. Saudi Ceramic Company
   2. Forsan Ceramics
   3. SIDC Ceramic Plant
   4. RAK Ceramics LLC
   5. Geberit International Sales AG
   6. Arabian Company for Ceramics
   7. Roca Sanitario S.A. (Middle East)
   8. Hocheng Corporation
   9. Kohler Middle East Region
   10. Ceramica Cleopatra Group
   11. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1  Saudi Arabia Sanitary Ware Market Segmentation

Figure 2  Saudi Arabia Sanitary Ware Market Value Chain Analysis

Figure 3  Company Market Share Analysis, 2021

Figure 4  Saudi Arabia Sanitary Ware Market Size, By Value (USD Million), 2018–2028

Figure 5  Saudi Arabia Sanitary Ware Market Share, By Product Type, By Value, 2018–2028

Figure 6  Saudi Arabia Sanitary Ware Market Share, By End User, By Value, 2018–2028

Figure 7  Saudi Arabia Sanitary Ware Market Share, By Price Range, By Value, 2018–2028

Figure 8  Saudi Arabia Sanitary Ware Market Share, By Material, By Value, 2018–2028

Figure 9  Saudi Arabia Sanitary Ware Market Share, By Distribution Channel, By Value, 2018–2028

List of Tables

Table 1       Saudi Arabia Sanitary Ware Market Share, By Product Type, By Value, 2018–2028

Table 2       Saudi Arabia Sanitary Ware Market Share, By End User, By Value, 2018–2028

Table 3       Saudi Arabia Sanitary Ware Market Share, By Price Range, By Value, 2018–2028

Table 4       Saudi Arabia Sanitary Ware Market Share, By Material, By Value, 2018–2028

Table 5       Saudi Arabia Sanitary Ware Market Share, By Distribution Channel, By Value, 2018–2028

Table 6       Saudi Ceramic Company Overview

Table 7       Saudi Ceramic Company Financial Overview

Table 8       Forsan Ceramics Company Overview

Table 9       Forsan Ceramics Financial Overview

Table 10      SIDC Ceramic Plant Company Overview

Table 11      SIDC Ceramic Plant Financial Overview

Table 12      RAK Ceramics LLC Company Overview

Table 13      RAK Ceramics LLC Financial Overview

Table 14      Geberit International Sales AG Company Overview

Table 15      Geberit International Sales AG Financial Overview

Table 16      Arabian Company for Ceramics Company Overview

Table 17      Arabian Company for Ceramics Financial Overview

Table 18      Roca Sanitario S.A. (Middle East) Company Overview

Table 19      Roca Sanitario S.A. (Middle East) Financial Overview

Table 20      Hocheng Corporation Company Overview

Table 21      Hocheng Corporation Financial Overview

Table 22      Kohler Middle East Region Company Overview

Table 23      Kohler Middle East Region Financial Overview

Table 24      Ceramica Cleopatra Group Company Overview

Table 25      Ceramica Cleopatra Group Financial Overview