Saudi Arabia Toys And Games Market
Saudi Arabia Toys and Games Market, By Product Type (Games Puzzles, Video Games, Construction Toys, Dolls & Accessories, Infant Preschool Toys, Outdoor Sports Toys, Others (Scooters & Ride-Ons, Baby Toys)); By Age Group (0–3 Years, 3–5 Years, 5–12 Years, 12–15 Years, and Above 15 Years); By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Departmental Stores, Toy Stores, Gift Shops, and Online Channel), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
- Published Date: February 2024
- Report ID: BWC24159
- Available Format: PDF
- Page: 200
Report Overview
The thriving online retail sector and growing younger population are expected to boost the growth of Saudi Arabia Toys and Games Market during the forecast period between 2024 and 2030.Saudi Arabia Toys and Games Market - Industry Trends & Forecast Report, 2030
Saudi Arabia Toys and Games Market size was estimated to be worth USD 629.92 million in 2023. During the forecast period between 2024 and 2030, the Saudi Arabia Toys and Games Market size is projected to grow at a CAGR of 11.28%, reaching a value of USD 1,103.55 million by 2030. Major growth factors for the Saudi Arabia Toys and Games Market include rising awareness about the positive impact of traditional games on children’s cognitive abilities. Additionally, the high purchasing power of consumers in the country and the increasing popularity of e-commerce websites, such as Amazon.com, is anticipated to present lucrative growth opportunities to the Saudi Arabia toys and games market during the forecast period.
Toys and Games – Overview
Games and toys range from board games, jigsaw puzzles, and skipping ropes to dolls, rattles, and toy cars. Their intrinsic value enhances children's overall growth. It aids in the growth of language, physical, psychosocial, emotional, and cognitive abilities of children. Toys and games are essential for developing cheerful, creative, self-assured kids. Any intellectual or physical activity with rules that are played for enjoyment is considered a game. Examples include board games like chess and Monopoly, card games, electronic games (like apps), and video games.
Saudi Arabia Toys and Games Market
Growth Drivers
Growing Awareness about Impact of Toys and Games on Cognitive Development
Several researches have revealed that playing with toys and games is extremely crucial for a child’s cognitive development during their growing years. Cognitive growth refers to the enhanced capacity to assimilate knowledge to comprehend how the world functions. Toys typically need two or more people to play with, encouraging social interaction between kids. Children learn how to take turns, collaborate with others, accept defeat, and treat each other fairly. Studies show that when toys are provided, kids are more likely to improvise and create. In addition to accelerating the development of motor skills, educational toys can improve a variety of motor skill groups, including fine motor skills—the collective term for the tiny muscle groups in the hands, fingers, and thumbs.
Challenges
Growing Usage of Smartphones among Children
Smartphones and tablets are increasingly replacing toys and traditional games among children, which is emerging as a major concern for both children’s development and the Saudi Arabia Toys and Games Market. Additionally, stringent government regulations for importing toys and games into Saudi Arabia further hamper market growth. The GCC Standardization Organization (GSO) is in charge of managing imports. In order to ensure that the products are safe for use by consumers, importers must obtain a Certificate of Conformity and a G-Mark symbol, as well as submit technical files to notified bodies.
Saudi Arabia Toys and Games Market
Segmental Coverage
Saudi Arabia Toys and Games Market – By Product Type
Based on product type, the Saudi Arabia Toys and Games Market is segmented into games puzzles, video games, construction toys, dolls & accessories, infant preschool toys, outdoor sports toys, and others (scooters & ride-ons, baby toys). The dolls & accessories segment holds the largest share in the Saudi Arabia Toys and Games Market by product type. Barbie, by Mattel, is one of the most popular dolls among younger girls. Pop culture also plays a significant role in driving the demand for Barbies in Saudi Arabia. For instance, the sale of Barbies and accessories witnessed a significant spike in demand after the release of the movie ‘Barbie.’ Along with the younger demographic, dolls and accessories also enjoy a lucrative market as a collectible item among collectors, which drives its market growth.
Saudi Arabia Toys and Games Market – By Age Group
Based on age group, the Saudi Arabia Toys and Games Market is divided into 0–3 years, 3–5 years, 5–12 years, 12–15 years, and above 15 years segments. The above 15-year segment accounts for the highest market share. However, the 5–12 years age group is anticipated to witness growth at a high CAGR during the period in analysis. Children of this age group have better motor skills compared to their younger counterparts; therefore, this age group has a higher demand for toys and games for outdoor activities. Moreover, the rising popularity of recreational activities in the above 15 years age groups is anticipated to drive the demand for toys and games during the forecast period.
Saudi Arabia Toys and Games Market – By Distribution Channel
Based on distribution channel, the Saudi Arabia Toys and Games Market is segmented into hypermarkets/supermarkets, specialty stores, departmental stores, toy stores, gift shops, and online channels. The departmental stores segment dominates the Saudi Arabia Toys and Games Market. Department stores have separate aisles for toys and games that are categorized based on different age groups and types and have attractive packaging to draw young consumers. However, online channels are anticipated to register the highest growth rate during the forecast period as they allow customers to browse through a wide range of products and offer discounts and doorstep delivery.
Competitive Landscape
Major players operating in the Saudi Arabia Toys and Games Market include Toy Triangle, Toys R Us, Simba Toys, ToysBrand, Toy Town, Clementoni, Melissa & Doug., Lego, Wasit Saudi Corp., and Guangdong Family of Childhood Industrial Co., Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
Recent Developments
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In September 2023 – Spin Master, a children’s toy and entertainment company based in Canada, launched an exclusive toy line, inspired by the animated movie PAW Patrol: The Mighty Movie, in Saudi Arabia.
Scope of the Report
Attributes |
Details |
Years Considered |
Historical Data – 2019–2023 |
Base Year – 2023 |
|
Estimated Year – 2024 |
|
Forecast Period – 2024–2030 |
|
Facts Covered |
Revenue in USD Million |
Market Coverage |
Saud Arabia |
Product/ Service Segmentation |
Product Type, Age Group, Distribution Channel |
Key Players |
Toy Triangle, Toys R Us, Simba Toys, ToysBrand, Toy Town, Clementoni, Melissa & Doug., Lego, Wasit Saudi Corp., Guangdong Family of Childhood Industrial Co., Ltd |
By Product Type
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Games Puzzles
-
Video Games
-
Construction Toys
-
Dolls & Accessories
-
Infant Preschool Toys
-
Outdoor Sports Toys
-
Others (Scooters & Ride-Ons, Baby Toys)
By Age Group
-
0–3 Years
-
3–5 Years
-
5–12 Years
-
12–15 Years
-
Above 15 Years
By Distribution Channel
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Hypermarkets/Supermarkets
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Specialty Stores
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Departmental Stores
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Toy Stores
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Gift Shops
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Online Channel
- Research Framework
- Research Objective
- Product Overview
- Market Segmentation
- executive summary
- Saudi Arabia Toys and Games Market Insights
- Industry Value Chain Analysis
- DROC Analysis
- Growth Drivers
- Young population
- E-commerce growth
- Restraints
- Competition from digital entertainment
- Cultural and religious sensitivities
- Opportunities
- Rising disposable income
- Educational and STEM toys
- Innovation in product development
- Challenges
- Online retail competition
- Competition from international brands
- Growth Drivers
- Technological Advancements/Recent Developments
- Regulatory Framework
- Porter’s Five Forces Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Intensity of Rivalry
- Saudi Arabia Toys and Games Market: Marketing Strategies
- Saudi Arabia Toys and Games Market Overview
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share and Forecast
- By Product Type
- Games Puzzles
- Video Games
- Construction Toys
- Dolls & Accessories
- Infant Preschool Toys
- Outdoor Sports Toys
- Others (Scooters & Ride-Ons, Baby Toys)
- By Age Group
- 0–3 Years
- 3–5 Years
- 5–12 Years
- 12–15 Years
- Above 15 Years
- By Distribution Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- Departmental Stores
- Toy Stores
- Gift Shops
- Online Channel
- By Product Type
- Market Size & Forecast, 2019–2030
- Competitive Landscape
- List of Key Players and Their Offerings
- Saudi Arabia Toys and Games Market Share Analysis, 2023
- Competitive Benchmarking, By Operating Parameters
- Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
- Impact of Geopolitical Tension on Saudi Arabia Toys and Games Market
- Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- Toy Triangle
- Toys R Us
- Simba Toys
- ToysBrand
- Toy Town
- Clementoni
- Melissa & Doug.
- Lego
- Wasit Saudi Corp.
- Guangdong Family of Childhood Industrial Co., Ltd
- Other Prominent Players
- Key Strategic Recommendations
- Research Methodology
- Qualitative Research
- Primary & Secondary Research
- Quantitative Research
- Market Breakdown & Data Triangulation
- Secondary Research
- Primary Research
- Breakdown of Primary Research Respondents, By End-user
- Assumptions & Limitations
- Qualitative Research
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 Saudi Arabia Toys and Games Segmentation
Figure 2 Saudi Arabia Toys and Games Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 Saudi Arabia Toys and Games Market Size, By Value (USD Million), 2019–2030
Figure 5 Saudi Arabia Toys and Games Market Share, By Product Type, By Value, 2019–2030
Figure 6 Saudi Arabia Toys and Games Market Share, By Age Group, By Value, 2019–2030
Figure 7 Saudi Arabia Toys and Games Market Share, By Distribution Channel, By Value, 2019–2030
List of Tables
Table 1 Saudi Arabia Toys and Games Market Size, By Value (USD Million), 2019–2030
Table 2 Saudi Arabia Toys and Games Market Share, By Product Type, By Value, 2019–2030
Table 3 Saudi Arabia Toys and Games Market Share, By Age Group, By Value, 2019–2030
Table 4 Saudi Arabia Toys and Games Market Share, By Distribution Channel, By Value, 2019–2030
Table 5 Toy Triangle Company Overview
Table 6 Toy Triangle Financial Overview
Table 7 Toys R Us Company Overview
Table 8 Toys R Us Financial Overview
Table 9 Simba Toys Company Overview
Table 10 Simba Toys Financial Overview
Table 11 ToysBrand Company Overview
Table 12 ToysBrand Financial Overview
Table 13 Toy Town Company Overview
Table 14 Toy Town Financial Overview
Table 15 Clementoni Company Overview
Table 16 Clementoni Financial Overview
Table 17 Melissa & Doug. Company Overview
Table 18 Melissa & Doug. Financial Overview
Table 19 Lego Company Overview
Table 20 Lego Financial Overview
Table 21 Wasit Saudi Corp. Company Overview
Table 22 Wasit Saudi Corp. Financial Overview
Table 23 Guangdong Family of Childhood Industrial Co., Ltd Company Overview
Table 24 Guangdong Family of Childhood Industrial Co., Ltd Financial Overview
Market Segmentation
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