Report Overview

An increasing emphasis on health and wellness, rising concerns about the quality of tap water, growing need for convenience in busy lifestyles, and expanding efforts in product innovations are expected to drive the Singapore Bottled Water Market during the forecast period between 2024 and 2030.

Singapore Bottled Water Market – Industry Trends & Forecast Report, 2030

The Singapore Bottled Water Market size by value was estimated at USD 8.75 billion in 2023. During the forecast period between 2024 and 2030, the Singapore Bottled Water Market size is projected to grow at a CAGR of 7.31% reaching a value of USD 12.48 billion by 2030. A prominent driver of the market is the rising availability in convenience stores, supermarkets, vending machines, and online platforms. This ease of access has made bottled water a popular choice among people with busy lifestyles. Additionally, health-conscious consumers in Singapore are increasingly choosing bottled water over sugary or caffeinated beverages, contributing to the market's growth. Higher tourism rates also boost demand for bottled water in Singapore. However, challenges such as sustainability and competition from foreign entrants may impact market growth. Companies are responding to competition by enhancing their marketing efforts and introducing new product variants.

By volume, the Singapore Bottled Water Market size was estimated at 2.1 billion gallons in 2023. During the forecast period between 2024 and 2030, the Singapore Bottled Water Market size is projected to grow at a CAGR of 6.89% reaching the volume of 3.6 billion gallons by 2030. A report from the United Nations University’s Institute for Water, Environment, and Health found that Singapore leads the world in bottled water consumption and spending per capita. In 2021, Singaporeans spent an average of USD 1,348 (SGD 1,800) and consumed 1,129 liters of bottled water per person, significantly more than second-placed Australians, who spent USD 386 and consumed 504 liters per person. The report noted that bottled water includes products in various packaging formats such as bottles, dispensers, and sachets for both individual and household use. Despite Singapore's high bottled water consumption, the national water agency PUB assured that tap water in the country is safe to drink, meeting Singapore Food Agency’s Environmental Public Health regulations and World Health Organization guidelines.

Bottled Water – Overview

Bottled water is water that is packaged in sealed containers, such as bottles or cartons, and is intended for human consumption. It can come from various sources, including springs, wells, or municipal supplies, and is typically processed through purification methods like filtration, distillation, or reverse osmosis to ensure safety and quality. Bottled water is often available in different sizes and is commonly sold in supermarkets, convenience stores, vending machines, and online, providing a convenient and portable option for hydration. It can be plain or enhanced with minerals, flavors, or carbonation to cater to different preferences.

Singapore Bottled Water Market

Growth Drivers

Busy Lifestyles and Convenience

Bottled water has become a go-to solution for those with busy lifestyles due to its convenience and portability. Available in various sizes and packaging, it's easy to carry and can be purchased from supermarkets, convenience stores, vending machines, and online platforms. This flexibility allows people to stay hydrated on the go, whether they're commuting, working, or traveling. Moreover, bottled water is processed to ensure safety, using methods like filtration and distillation. It can also be enhanced with minerals, flavors, or carbonation to suit different tastes, making it an adaptable and convenient option for today's fast-paced world.

Challenges

High Cost Compared to Tap Water

Bottled water in Singapore faces a significant restraint due to its higher cost compared to tap water. While tap water is typically available at a much lower price and is subject to rigorous safety standards, bottled water incurs additional expenses for packaging, marketing, and distribution. These costs are passed on to consumers, resulting in a premium price for bottled water. This price disparity can make it less attractive to budget-conscious consumers or those who prioritize sustainability. As a result, the higher cost of bottled water is a notable factor that can limit its growth in the Singapore market, especially in a landscape where tap water quality is generally considered reliable.

Impact of Escalating Geopolitical Tensions on Singapore Bottled Water Market

Geopolitical tensions can have a multifaceted impact on the Singapore Bottled Water Market. Disruptions in global supply chains may lead to shortages of raw materials, affecting production and raising costs. These tensions could also increase tariffs and trade barriers, complicating international sourcing and distribution for bottled water companies. Additionally, heightened political instability might affect foreign investment, leading to uncertainty in business planning and expansion strategies. With Singapore being a key trading hub, geopolitical turbulence could undermine market growth by limiting access to crucial resources and creating an environment of unpredictability, forcing companies to adopt more flexible and costly strategies to maintain market stability.

Singapore Bottled Water Market

Segmental Coverage

Singapore Bottled Water Market – By Product

By product, the Singapore Bottled Water Market is divided into Spring Water, Purified Water, Mineral Water, Distilled Water, and Sparkling Water segments. The sparkling water segment holds the highest share in the Singapore Bottled Water Market by product. It is primarily due to its increasing popularity among consumers seeking a refreshing and healthier alternative to sugary sodas. Sparkling water offers a satisfying carbonation that appeals to those who enjoy the fizzy texture without the high calorie and sugar content associated with traditional soft drinks. This trend aligns with a broader health and wellness focus, as many Singaporeans prioritize low-calorie beverage options. Additionally, sparkling water's versatility—whether consumed plain or with a splash of fruit flavor—has driven its demand in various retail settings, from supermarkets to trendy cafes and restaurants. This growing interest has solidified sparkling water's position as the market leader in Singapore Bottled Water Market.

Singapore Bottled Water Market – By Distribution Channel

Based on distribution channel, the Singapore Bottled Water Market is split into On-Trade and Off-Trade segments. The on-trade segment is expected to hold a higher share in the Singapore Bottled Water Market by distribution channel. It is influenced by a growing culture of dining out and socializing, which drives demand for bottled water in these venues. Establishments offer premium bottled water to meet the preferences of health-conscious customers and those who prefer it over sugary drinks or alcohol. Moreover, Singapore's status as a tourist destination further boosts demand for bottled water in these on-trade settings. As a result, the on-trade segment plays a crucial role in driving the distribution and sales of bottled water in Singapore.

Competitive Landscape

Major players operating in Singapore Bottled Water Market include Nestlé, PepsiCo, Danone, Suntory, The Kraft Heinz Company, BlueTriton Brands, Icelandic Glacial, San Pellegrino, and Fiji Water. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product

• Spring Water

• Purified Water

• Mineral Water

• Distilled Water

• Sparkling Water

By Distribution Channel

• On-Trade

• Off-Trade