South Africa Baby Care Products Market
South Africa Baby Care Products Market, By Product Type (Baby Food, Body Care, Safety & Convenience); By Category (Premium, Mass); By Distribution Channel (Online, Offline), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
- Published Date: January 2024
- Report ID: BWC24073
- Available Format: PDF
- Page: 200
Report Overview
An increasing number of innovative baby care product launches to address consumers’ growing awareness about baby health and safety concerns are expected to boost the growth of South Africa Baby Care Products Market during the forecast period between 2024 and 2030.
South Africa Baby Care Products Market - Industry Trends & Forecast Report, 2030
The South Africa Baby Care Products Market size was estimated to be worth USD 626.75 million in 2023. During the forecast period between 2024 and 2030, the South Africa Baby Care Products Market size is projected to grow at a CAGR of 5.93%, reaching a value of USD 885.41 million by 2030. Major growth factors for the South Africa Baby Care Products Market include the increasing disposable income of the consumers and their changing preferences toward high-quality premium baby care products. Additionally, rising launches of a wide range of products and the increasing popularity of online stores are anticipated to present lucrative growth opportunities to the South Africa Baby Care Products Market.
Baby Care Products – Overview
Baby goods are made with substances that are specifically chosen for their mildness and non-irritating qualities. Baby shampoos, baby wash, baby lotions, baby oils, baby powders, and baby creams are some commonly used examples of items for babies. Even infant care items like perfume and cologne for babies are safe and effective these days, protecting the baby's sensitive skin.
South Africa Baby Care Products Market
Growth Drivers
Rising Demand for Natural and Organic Baby Care Products
Babies' skin is much thinner than that of teenagers. Thinner skin is more prone to absorbing environmental pollutants. As a result, natural and organic baby care products are becoming increasingly popular in the South African market. In comparison to conventional crops, organic crops had higher concentrations of antioxidants, lower levels of harmful metals, and lower amounts of nitrogen compounds, according to a study published in the British Journal of Nutrition. The growing popularity of organic crops in baby food and organic and biologic baby care products is expected to increase demand for them over the period in analysis.
Challenges
Use of Chemicals in Baby Care Products
Many baby care brands endorse their products as safe and sustainable to use on infants and babies; however, these products often allegedly contain high levels of harmful chemicals that have negative effects on baby’s skin and may often lead to severe health consequences. According to a research article on NCBI, infants who are fed milk formula have a higher probability of developing type 2 diabetes or obesity. In another example, the pharmaceutical giant Johnson & Johnson is already facing over 38,000 lawsuits alleging that the business falsely concealed the fact that cancer-causing asbestos, a carcinogen, was included in its talc products. Such practices negatively impact the growth of the Baby Care Products Market in South Africa and across the globe.
South Africa Baby Care Products Market
Segmental Coverage
South Africa Baby Care Products Market – By Product Type
Based on product type, the South Africa Baby Care Products Market is segmented into baby food, body care, safety, and convenience. The baby food segment is further categorized into dried baby food, milk formula, prepared baby food, and others. The body care segment is further categorized into baby skin, haircare, diapers, and wipes. The safety and convenience segments are further classified into prams, rollers, and car seats. The body care segment accounts for the highest share of the market, with strong demand for diapers.
South Africa Baby Care Products Market – By Category
Based on category, the South Africa Baby Care Products Market is split into premium and mass segments. The mass product segment holds the largest share of the market. Mass baby care products are cheaper and are often produced by multinational FMCG companies, such as Unilever and Johnson & Johnson. Customers seek affordable goods that fulfill safety regulations and have good quality; these are easily found in mass-produced baby care products. The premium segment is also gaining significant traction in the South Africa Baby Care Product Market owing to the increasing disposable income of consumers.
South Africa Baby Care Products Market – By Distribution Channel
Based on the distribution channel, the South Africa Baby Care Products Market is segmented into online and offline. The offline segment accounts for a higher share in the South Africa Baby Care Products Market. A wide range of baby care products are easily accessible in local grocery stores, supermarkets/hypermarkets, and pharmacies. These stores offer the convenience to parents of finding all the required products under one roof and with high discounts, making baby care products affordable to consumers. However, the online segment is anticipated to register a faster growth rate over the forecast period, as consumers can browse a wide range of products and have them delivered to their homes.
Competitive Landscape
Major South Africa Baby Care Products Market players include Pigeon Corporation, Johnson & Johnson, L'oreal SA, Nestlé, Avon Products, Procter & Gamble, Danone S.A., Unilever, The Baby Food Company, and Tula Baby. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
Scope of the Report
Attributes |
Details |
Years Considered |
Historical Data – 2019–2023 |
Base Year – 2023 |
|
Estimated Year – 2024 |
|
Forecast Period – 2024–2030 |
|
Facts Covered |
Revenue in USD Million |
Product/ Service Segmentation |
Product Type, Category, Distribution Channel |
Key Players |
Pigeon Corporation, Johnson & Johnson, L'oreal SA, Nestlé, Avon Products, Procter & Gamble, Danone S.A., Unilever, The Baby Food Company, Tula Baby |
By Product Type
-
Baby Food
-
Dried Baby Food
-
Milk Formula
-
Prepared Baby Food
-
Others
-
Body Care
-
Baby Skin & Haircare
-
Diapers & Wipes
-
Safety & Convenience
-
Prams & Strollers
-
Car seats
By Category
-
Premium
-
Mass
By Distribution Channel
-
Online
-
Offline
- Research Framework
- Research Objective
- Product Type Overview
- Market Segmentation
- Executive Summary
- South Africa Baby Care Products Market Insights
- Industry Value Chain Analysis
- DROC Analysis
- Growth Drivers
- Rising Awareness about Baby Health and Safety Concerns
- Increasing Launches of New Products
- Restraints
- High Unemployment Rate and Poverty
- Stringent Rules Regarding the Utilization of Environmentally Friendly Materials in the Production of Goods
- Opportunities
- Growing E-commerce Adoption
- Increasing Healthcare Spending
- Challenges
- Cultural Preferences
- Fluctuations in Currency
- Technological Advancements/Recent Developments
- Regulatory Framework
- Porter’s Five Forces Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Intensity of Rivalry
- Industry Value Chain Analysis
- South Africa Baby Care Products Market: Marketing Strategies
- South Africa Baby Care Products Market Overview
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share & Forecast
- By Product Type
- Baby Food
- Dried Baby Food
- Milk Formula
- Prepared Baby Food
- Others
- Body Care
- Baby Skin & Haircare
- Diapers & Wipes
- Safety and Convenience
- Prams & Strollers
- Car Seats
- Baby Food
- By Category
- Premium
- Mass
- By Distribution Channel
- Online
- Offline
- By Product Type
- Market Size & Forecast, 2019–2030
- Competitive Landscape
- List of Key Players and Their Offerings
- South Africa Baby Care Products Company Market Share Analysis, 2023
- Competitive Benchmarking, By Operating Parameters
- Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
- Impact of Geopolitical Tensions on South Africa Baby Care Products Market
- Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- Pigeon Corporation
- Johnson & Johnson
- L'oreal SA
- Nestlé
- Avon Products
- Procter & Gamble
- Danone S.A.
- Unilever
- The Baby Food Company
- Tula Baby
- Other Prominent Players
- Key Strategic Recommendations
- Research Methodology
- Qualitative Research
- Primary & Secondary Research
- Quantitative Research
- Market Breakdown & Data Triangulation
- Secondary Research
- Primary Research
- Breakdown of Primary Research Respondents, By Type
- Assumptions & Limitations
- Qualitative Research
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 South Africa Baby Care Products Segmentation
Figure 2 South Africa Baby Care Products Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 South Africa Baby Care Products Market Size, By Value (USD Million), 2019–2030
Figure 5 South Africa Baby Care Products Market Share, By Product Type, By Value, 2019–2030
Figure 6 South Africa Baby Care Products Market Share, By Category, By Value, 2019–2030
Figure 7 South Africa Baby Care Products Market Share, By Distribution Channel, By Value, 2019–2030
List of Tables
Table 1 South Africa Baby Care Products Market Size, By Value (USD Million), 2019–2030
Table 2 South Africa Baby Care Products Market Share, By Product Type, By Value, 2019–2030
Table 3 South Africa Baby Care Products Market Share, By Category, By Value, 2019–2030
Table 4 South Africa Baby Care Products Market Share, By Distribution Channel, By Value, 2019–2030
Table 5 Pigeon Corporation Company Overview
Table 6 Pigeon Corporation Financial Overview
Table 7 Johnson & Johnson Company Overview
Table 8 Johnson & Johnson Financial Overview
Table 9 L'oreal SA Company Overview
Table 10 L'oreal SA Financial Overview
Table 11 Nestlé Company Overview
Table 12 Nestlé Financial Overview
Table 13 Avon Products Company Overview
Table 14 Avon Products Financial Overview
Table 15 Procter & Gamble Company Overview
Table 16 Procter & Gamble Financial Overview
Table 17 Danone S.A. Company Overview
Table 18 Danone S.A. Financial Overview
Table 19 Unilever Company Overview
Table 20 Unilever Financial Overview
Table 21 The Baby Food Company Overview
Table 22 The Baby Food Company Financial Overview
Table 23 Tula Baby Company Overview
Table 24 Tula Baby Financial Overview
Table 25 Other Prominent Players Company Overview
Table 26 Other Prominent Players Financial Overview
Market Segmentation
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