South Africa Kitchen And Home Appliances Market
South Africa Kitchen and Home Appliances Market, By Product Type (Major Appliances, Small Appliances); By Technology (Conventional, Smart Appliances); By Distribution Channel (E-commerce Websites, Company-owned Websites, Supermarkets/Hypermarkets, Specialty Stores, Department Stores, Independent Retailers); By End User (Residential, Commercial), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
- Published Date: August 2024
- Report ID: BWC24630
- Available Format: PDF
- Page: 200
Report Overview
Rising disposable income, rapid urbanization, and a growing demand for energy-efficient appliances are expected to boost the growth of South Africa Kitchen and Home Appliances Market during the forecast period between 2024 and 2030.
South Africa Kitchen and Home Appliances Market - Industry Trends & Forecast Report, 2030
South Africa Kitchen and Home Appliances Market size was estimated to be worth USD 1.30 billion in 2023. During the forecast period between 2024 and 2030, South Africa Kitchen and Home Appliances Market size is projected to grow at a CAGR of 8.90%, reaching a value of USD 2.50 billion by 2030. Major growth factors for South Africa Kitchen and Home Appliances Market include rapid urbanization and increasing disposable income of consumers. In addition, rising demand for energy-efficient appliances and increasing integration of advanced technologies, such as sensors and remote monitoring of these devices, are anticipated to present lucrative growth opportunities to South Africa kitchen and home appliances market.
Kitchen and Home Appliances – Overview
Kitchen appliances include equipment like refrigerators, stoves, dishwashers, washing machines, and tumble dryers that are often found in residences' kitchens. They are mostly used for cooking, storing, and cleaning in kitchens and can run on gas or electricity. Home appliances are vital pieces of equipment that are used regularly in homes and other locations for a range of tasks, such as food storage, cleaning, cooking, and training. The two main types of household appliances are major appliances and small appliances.
South Africa Kitchen and Home Appliances Market
Growth Drivers
Rising Launches of New Products
The rising purchasing power of customers makes South Africa an attractive market for kitchen and home appliances. As a result, the country attracts major investments from industry players and launches upgraded products in the market. For instance, TCL Electronics, a major home appliance maker based in China, recently launched QD-Mini LED TV and a range of smart domestic appliances and air conditioners in South Africa. In another instance, Hisense, a Chinese appliance and electronics manufacturer, and Makro, a South African retail giant, announced their partnership to launch Hisense’s premium smart home appliance range in South Africa.
Challenges
Limited Domestic Manufacturing of Kitchen and Home Appliances
The kitchen and home appliance market in South Africa relies heavily on imports since there is limited local production. The nation's main sources of price changes are household appliances imported from China, South Korea, and Malaysia. Furthermore, events like the COVID-19 pandemic or geopolitical unrest may cause supply chain interruptions, which might have a detrimental effect on the expansion of the kitchen and home appliance industry in South Africa.
South Africa Kitchen and Home Appliances Market
Segmental Coverage
South Africa Kitchen and Home Appliances Market – By Product Type
Based on product type, South Africa Kitchen and Home Appliances Market is segmented into major appliances and small appliances. The major appliances segment is further categorized into refrigerators, freezers, washing machines, dishwashers, ovens, microwaves, and others (cooktops and range hoods). The small appliances segment is further segmented into coffee makers, toasters, blenders, food processors, mixers and juicers, irons, and others (vacuum cleaners and electric kettles). The major appliances segment holds a larger share in South Africa Kitchen and Home Appliances Market, as major appliances, such as refrigerators, washing machines, and televisions are considered basic amenities.
South Africa Kitchen and Home Appliances Market – By Technology
On the basis of technology, South Africa Kitchen and Home Appliances Market is split into conventional and smart appliances segments. The conventional appliances segment accounts for a larger market share. Conventional technology in kitchen and home appliances offers ease of use to South Africa consumers. They are also relatively lower priced compared to their smart counterparts, which drives their market growth. However, the smart technology segment is anticipated to register a high growth rate during the forecast period. The growth of the segment is mainly attributed to the growing trend of smart homes in the market.
South Africa Kitchen and Home Appliances Market – By Distribution Channel
By distribution channels, South Africa Kitchen and Home Appliances Market is divided into e-commerce websites, company-owned websites, supermarkets/hypermarkets, specialty stores, department stores, and independent retailers segments. The specialty stores segment dominates South Africa Kitchen and Home Appliances Market. Major appliance brands, such as LG Electronics, Samsung, Panasonic, and others, establish specialty stores that display their wide range of products, provide purchase assistance, and provide after-sales services to resolve customer complaints, which drives its market growth.
Competitive Landscape
South Africa Kitchen and Home Appliances Market is intensely competitive, as a number of companies are competing to gain a significant market share. Key players in the market include Haier Electronics Group Co. Ltd, Samsung Electronics, Miele, Whirlpool Corporation, LG Electronics, Panasonic Corporation, Electrolux AB, Arcelik A.S, HiSense, Defy Appliances (Pty) Ltd, Smeg, and KIC.
To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
Recent Developments
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In March 2024 – Defy Appliances, a domestic appliance manufacturing company based in South Africa, announced the launch of a solar-powered off-grid fridge freezer across the country.
Scope of the Report
Attributes |
Details |
Years Considered |
Historical Data – 2019–2023 |
Base Year – 2023 |
|
Estimated Year – 2024 |
|
Forecast Period – 2024–2030 |
|
Facts Covered |
Revenue in USD Billion |
Product/ Service Segmentation |
Product Type, Technology, Distribution Channel, End User |
Key Players |
Haier Electronics Group Co. Ltd, Samsung Electronics, Miele, Whirlpool Corporation, LG Electronics, Panasonic Corporation, Electrolux AB, Arcelik A.S, HiSense, Defy Appliances (Pty) Ltd, Smeg, KIC |
By Product Type
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Major Appliances
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Refrigerators
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Freezers
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Washing Machines
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Dishwashers
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Ovens
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Microwaves
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Others (Cooktops, Range Hoods)
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Small Appliances
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Coffee Makers
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Toasters
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Blenders
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Food Processors
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Mixers & Juicers
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Irons
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Others (Vacuum Cleaners, Electric Kettles)
By Technology
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Conventional
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Smart Appliances
By Distribution Channel
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E-commerce Websites
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Company-owned Websites
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Supermarkets/Hypermarkets
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Specialty Stores
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Department Stores
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Independent Retailers
By End User
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Residential
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Commercial
- Research Framework
- Research Objective
- Product Overview
- Market Segmentation
- Executive Summary
- South Africa Kitchen and Home Appliances Market Insights
- Industry Value Chain Analysis
- DROC Analysis
- Growth Driver
- Rising Disposable Income and Growing Urbanization
- Growing Demand for Energy-Efficient Appliances
- Growing Middle Class
- Retail Expansion
- Restraints
- High Unemployment Rate
- Power Outages
- High Cost of Living
- Opportunities
- E-commerce Growth
- Rural Market Potential
- Integration with Smart Home Technology
- Challenges
- Intense Competition
- Price Sensitivity
- After-Sales Service
- Growth Driver
- Technological Advancements/Recent Developments
- Regulatory Framework
- Porter’s Five Forces Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Intensity of Rivalry
- South Africa Kitchen and Home Appliances Market: Marketing Strategies
- South Africa Kitchen and Home Appliances Market Overview
- Market Size & Forecast, 2019–2030
- By Value (USD Billion)
- Market Share and Forecast
- By Product Type
- Major Appliances
- Refrigerators
- Freezers
- Washing Machines
- Dishwashers
- Ovens
- Microwaves
- Others (Cooktops, Range Hoods, etc.)
- Small Appliances
- Coffee Makers
- Toasters
- Blenders
- Food Processors
- Mixers and Juicers
- Irons
- Others (Vacuum Cleaners, Electric Kettles, etc.)
- Major Appliances
- By Technology
- Conventional
- Smart Appliances
- By Distribution Channel
- E-commerce Websites
- Company-Owned Websites
- Supermarkets/Hypermarkets
- Specialty Stores
- Department Stores
- Independent Retailers
- By End User
- Residential
- Commercial
- By Product Type
- Market Size & Forecast, 2019–2030
- Competitive Landscape
- List of Key Players and Their Offerings
- South Africa Kitchen and Home Appliances Market Share Analysis, 2022
- Competitive Benchmarking, By Operating Parameters
- Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
- Impact of Escalating Geopolitical Tensions on South Africa Kitchen and Home Appliances Market
- Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
- Haier Electronics Group Co. Ltd
- Samsung Electronics
- Miele
- Whirlpool Corporation
- LG Electronics
- Panasonic Corporation
- Electrolux AB
- Arcelik A.S
- HiSense
- Defy Appliances (Pty) Ltd
- Smeg
- KIC
- Other Prominent Players
- Key Strategic Recommendations
- Research Methodology
- Qualitative Research
- Primary & Secondary Research
- Quantitative Research
- Market Breakdown & Data Triangulation
- Secondary Research
- Primary Research
- Breakdown of Primary Research Respondents, By Region
- Assumptions & Limitations
- Qualitative Research
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 South Africa Kitchen and Home Appliances Market Segmentation
Figure 2 South Africa Kitchen and Home Appliances Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 South Africa Kitchen and Home Appliances Market Size, By Value (USD Billion), 2019–2030
Figure 5 South Africa Kitchen and Home Appliances Market Share, By Product Type, By Value, 2019–2030
Figure 6 South Africa Kitchen and Home Appliances Market Share, By Technology, By Value, 2019–2030
Figure 7 South Africa Kitchen and Home Appliances Market Share, By Distribution Channel, By Value, 2019–2030
Figure 8 South Africa Kitchen and Home Appliances Market Share, By End User, By Value, 2019–2030
List of Tables
Table 1 South Africa Kitchen and Home Appliances Market Size, By Value (USD Billion), 2019–2030
Table 2 South Africa Kitchen and Home Appliances Market Share, By Product Type , By Value, 2019–2030
Table 3 South Africa Kitchen and Home Appliances Market Share, By Technology, By Value, 2019–2030
Table 4 South Africa Kitchen and Home Appliances Market Share, By Distribution Channel, By Value, 2019–2030
Table 5 South Africa Kitchen and Home Appliances Market Share, By End User, By Value, 2019–2030
Table 6 Haier Electronics Group Co. Ltd Company Overview
Table 7 Haier Electronics Group Co. Ltd Financial Overview
Table 8 Samsung Electronics Company Overview
Table 9 Samsung Electronics Financial Overview
Table 10 Miele Company Overview
Table 11 Miele Financial Overview
Table 12 Whirlpool Corporation Company Overview
Table 13 Whirlpool Corporation Financial Overview
Table 14 LG Electronics Company Overview
Table 15 LG Electronics Financial Overview
Table 16 Panasonic Corporation Company Overview
Table 17 Panasonic Corporation Financial Overview
Table 18 Electrolux AB Company Overview
Table 19 Electrolux AB Financial Overview
Table 20 Arcelik A.S Company Overview
Table 21 Arcelik A.S Financial Overview
Table 22 HiSense Company Overview
Table 23 HiSense Financial Overview
Table 24 Defy Appliances (Pty) Ltd Company Overview
Table 25 Defy Appliances (Pty) Ltd Financial Overview
Table 26 Smeg Company Overview
Table 27 Smeg Financial Overview
Table 28 KIC Company Overview
Table 29 KIC Financial Overview
Table 30 Other Prominent Players Company Overview
Table 31 Other Prominent Players Financial Overview
Market Segmentation
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