Report Overview

South Africa Men’s Grooming Products Market - Industry Trends & Forecast Report, 2030

South Africa Men’s Grooming Products Market size was estimated to be worth USD 328.47 million in 2023. During the forecast period between 2024 and 2030, South Africa Men’s Grooming Products Market size is projected to grow at a CAGR of 7.07%, reaching a value of USD 527.33 million by 2030. The rising focus on personal grooming and hygiene among men owing to rising influencer and celebrity culture and the increasing shift towards perceptions surrounding conventional standards about masculinity are emerging as major growth drivers for South Africa men’s grooming products market.

Men’s Grooming Products – Overview

Personal grooming is the act of maintaining and cleaning certain body parts. In addition to being concerned with hygiene, grooming aims to produce a favorable impression and look decent. Men emphasize personal grooming heavily, both as adults and as teenagers. On the other hand, the product choice could change depending on the use. Men's grooming items include shampoos, moisturizers, deodorants, shaving creams, colognes, concealers, serums, and shaving care. They also include skin care, hair care, and shaving care.

South Africa Men’s Grooming Products Market

Growth Drivers

Increasing Prevalence of Skin and Hair Issues among Men

The demand for skincare products is predicted to rise as a result of growing concerns about men's skin, including dryness, sensitivity, aging, and inflammatory diseases like acne. Various factors, such as temperature, elevation, and humidity, influence the prevalence of skin and hair issues among men in the country. As a result, major companies are releasing products to meet the needs of customers who have severe skin disorders.

Challenges

Limited Product Availability for Black Skin

Black Africans dominate the South African population with 81.4% of the population. Black skin is different from other skin types in several aspects, such as being melanin-rich, having more collagen fibrils and glycoproteins in the dermis, and having a lower pH in the superficial layers. However, the men’s grooming products available in the South African market are primarily researched and catered towards white skin, as a significant percentage of the products are imported from other countries. This may affect the effectiveness of these products and may hinder the growth of South Africa Men’s Grooming Products Market during the period in analysis.

Impact of Escalating Geopolitical Tensions on South Africa Men’s Grooming Products Market

Intensifying and further spreading of geopolitical tensions could adversely affect the growth of South Africa Men’s Grooming Products Market. The country majorly depends on imports of grooming products. However, geopolitical tensions leads to supply chain disruption, causing shortage of men’s grooming products in the market and increase in prices. The economic uncertainty caused by these conflicts also affects consumer’s spending habits, which may result in significant decline in the demand for men’s grooming products in the market. In addition, geopolitical tensions also sometimes trigger shift in consumer loyalty as a result of brand’s association with certain geopolitical stance, which may further impact the growth of South Africa Men’s Grooming Products Market over the forecast period.

South Africa Men’s Grooming Products Market

Segmental Coverage

South Africa Men’s Grooming Products Market – By Product Type

Based on product type, South Africa Men’s Grooming Products Market is segmented into skincare products, hair care products, shaving products, fragrances, and personal hygiene. The skincare products segment holds the largest share of South Africa Men’s Grooming Products Market. The rising awareness about personal hygiene among men and the increasing prevalence of skin issues are fueling the demand for skin care products in the country. The hair care products segment is significantly gaining traction in the market owing to a rising focus on protective styling among South African consumers.

South Africa Men’s Grooming Products Market – By Price Range

On the basis of price range, South Africa Men’s Grooming Products Market is segmented into premium products, mid-range products, and economy products. The economy products segment accounts for the highest market share. The availability of a diverse product range of different types of grooming products by various consumer goods companies, such as P&G and Unilever, at affordable prices acts as the major driving factor for its market growth. However, the premium product range is expected to capture significant market share during the forecast period owing to the rising popularity of luxury brands and products.

South Africa Men’s Grooming Products Market – By Distribution Channel

By distribution channel, South Africa Men’s Grooming Products Market is segmented into supermarkets & hypermarkets, specialty stores, online retailers, pharmacies & drugstores, and others (including convenience stores and department stores). The supermarkets & hypermarkets segment dominates South Africa Men’s Grooming Products Market. These stores offer a wide range of products of different brands and provide personal assistance as well in selecting the product based on the consumer's needs. However, the online retailer segment is anticipated to register the highest growth rate during the forecast period owing to the launch of various websites and apps.

Competitive Landscape

Major companies in the highly competitive South Africa Men’s Grooming Products Market include The Procter & Gamble (P&G) Company, L’Oréal SA, Unilever Plc, Estee Lauder Companies, Inc., Beiersdorf AG, Reckitt Benckiser, Coty, Inc., Orchid Lifesciences, Heni Cosmetics, and Edgewell Personal Care. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In March 2024 – Aveeno, a skincare and hair care brand based in the United States, launched a new range of oat-powered skincare solutions in South Africa.

Scope of the Report

By Product Type

• Skincare Products

• Haircare Products

• Shaving Products

• Fragrances

• Personal Hygiene

By Price Range

• Premium Products

• Mid-range Products

• Economy Products

By Distribution Channel

• Supermarkets & Hypermarkets

• Specialty Stores

• Online Retailers

• Pharmacies & Drugstores

• Others (including Convenience Stores, Department Stores)

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. South Africa Men’s Grooming Products Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Disposable Income
         2. Increasing Urbanization and Exposure to Western Culture
         3. Growing Emphasis on Personal Grooming
         4. Increasing Influencer and Media Impact
      2. Restraints
         1. Limited Product Awareness
         2. Traditional Gender Roles and Perceptions about Masculinity
      3.  Opportunities
         1. Identifying Specific Needs and Preferences within Different Consumer Segments
         2. Leveraging E-Commerce Platforms
         3. Growing Demand for Natural and Organic Grooming Products
      4. Challenges
         1. Prevalence of Counterfeit Grooming Products
         2. Increasing Competition with both Local and International Brands
         3. Reaching Consumers in Rural Areas and Underserved Markets
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. South Africa Men’s Grooming Products Market: Marketing Strategies
5. South Africa Men’s Grooming Products Market: Pricing Analysis
6. South Africa Men’s Grooming Products Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
         1. Skincare Products
         2. Haircare Products
         3. Shaving Products
         4. Fragrances
         5. Personal Hygiene
      2. By Price Range
         1. Premium Products
         2. Mid-range Products
         3. Economy Products
      3. By Distribution Channel
         1. Supermarkets & Hypermarkets
         2. Specialty Stores
         3. Online Retailers
         4. Pharmacies & Drugstores
         5. Others (including Convenience Stores, Department Stores)
7. Competitive Landscape
   1. List of Key Players and Their Products
   2. South Africa Men’s Grooming Products Company Market Share Analysis, 2023
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on South Africa Men’s Grooming Products Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, and SWOT Analysis)
   1. The Procter & Gamble (P&G) Company
   2. L’Oréal SA
   3. Unilever Plc
   4. Estee Lauder Companies, Inc.
   5. Beiersdorf AG
   6. Reckitt Benckiser
   7. Coty, Inc.
   8. Orchid Lifesciences
   9. Heni Cosmetics
   10. Edgewell Personal Care
   11. Other prominent players
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1.  Primary & Secondary Research
    2.    Quantitative Research
    3.    Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.    Breakdown of Primary Research Respondents
    5.    Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       South Africa Men’s Grooming Products Segmentation

Figure 2       South Africa Men’s Grooming Products Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2023

Figure 4       South Africa Men’s Grooming Products Market Size, By Value (USD Million), 2019–2030

Figure 5       South Africa Men’s Grooming Products Market Share, By Product Type, By Value (USD Million), 2019–2030

Figure 6       South Africa Men’s Grooming Products Market Share, By Price Range, By Value (USD Million), 2019–2030

Figure 7       South Africa Men’s Grooming Products Market Share, By Distribution Channel, By Value (USD Million), 2019–2030

List of Tables      

Table 1        South Africa Men’s Grooming Products Market Size, By Value (USD Million), 2019–2030

Table 2        South Africa Men’s Grooming Products Market Share, By Product Type, By Value (USD Million), 2019–2030

Table 3        South Africa Men’s Grooming Products Market Share, By Price Range, By Value (USD Million), 2019–2030

Table 4        South Africa Men’s Grooming Products Market Share, By Distribution Channel, By Value (USD Million), 2019–2030

Table 5        The Procter & Gamble (P&G) Company Company Overview

Table 6        The Procter & Gamble (P&G) Company Financial Overview

Table 7        L’Oréal SA Company Overview

Table 8        L’Oréal SA Financial Overview

Table 9        Unilever Plc Company Overview

Table 10      Unilever Plc Financial Overview

Table 11      Estee Lauder Companies, Inc. Company Overview

Table 12      Estee Lauder Companies, Inc. Financial Overview

Table 13      Beiersdorf AG Company Overview

Table 14      Beiersdorf AG Financial Overview

Table 15      Reckitt Benckiser Company Overview

Table 16      Reckitt Benckiser Financial Overview

Table 17      Coty, Inc. Company Overview

Table 18      Coty, Inc. Financial Overview

Table 19      Orchid Lifesciences Company Overview

Table 20      Orchid Lifesciences Financial Overview

Table 21      Heni Cosmetics Company Overview

Table 22      Heni Cosmetics Financial Overview

Table 23      Edgewell Personal Care Company Overview

Table 24      Edgewell Personal Care Financial Overview