Report Overview

Thailand Water Purifier Market – Industry Trends & Forecast Report, 2029

Thailand water purifier market size was estimated at USD 275.35 million in 2022. During the forecast period between 2023 and 2029, the size of Thailand water purifier market is projected to grow at a CAGR of 7.71% reaching a value of USD 429.86 million by 2029. The major factor driving the growth of Thailand water purifier market is a growing awareness among consumers about the importance of clean and safe drinking water, leading to an increased demand for water purifiers. Also, technological advancements have resulted in the introduction of more efficient and innovative purification systems, such as reverse osmosis and UV filters. There is a rising preference for compact and portable purifiers, catering to the needs of urban dwellers and travelers. Further, the market has seen a surge in online sales and e-commerce platforms, enabling convenient access to a wide range of water purifiers. Overall, the Thailand water purifier market is experiencing a positive growth trajectory driven by consumer awareness and evolving technology.

Thailand Water Purifier Market - Overview

A water purifier is a device designed to remove impurities and contaminants from water, making it safe and suitable for consumption. It utilizes various filtration methods such as activated carbon filters, reverse osmosis, UV sterilization, and sediment filters to eliminate harmful substances like bacteria, viruses, chemicals, and heavy metals. Water purifiers are available in several types, including countertop, faucet-mounted, pitcher-style, and whole-house systems, catering to various needs and preferences. By removing impurities, water purifiers enhance the taste, odor, and clarity of water, promoting better health and well-being. They are commonly used in households, offices, schools, and other settings where access to clean and pure water is essential.

Growth Drivers

Growing Health Consciousness

In recent years, the water purifier market in Thailand has witnessed a significant growth surge, primarily driven by the increasing health consciousness among the population. With growing concerns about water contamination and the adverse effects of consuming impure water, increasingly Thai consumers are actively seeking reliable solutions to ensure the safety and purity of their drinking water. This heightened awareness of health and well-being has led to a surge in the demand for water purifiers across households, offices, and commercial establishments throughout Thailand. As a result, the Thailand water purifier market is experiencing a robust growth trajectory, propelled by the pressing need for clean and safe drinking water among health-conscious individuals.

Increasing Awareness about Quality of Water

In recent years, Thailand has witnessed a significant surge in the demand for water purifiers, and a key growth driver behind this trend is the increasing awareness of water quality among consumers. Concerns about contaminants, pollutants, and inadequate water treatment infrastructure have prompted individuals and households to seek reliable solutions to ensure the safety and purity of their drinking water. As a result, the Thailand water purifier market has experienced a remarkable boost, with consumers actively adopting various technologies like reverse osmosis, UV purification, and activated carbon filters. This growing consciousness regarding water quality is propelling the market forward, offering opportunities for manufacturers and suppliers to meet the escalating demand.

Restraints

Regulatory Hurdles

In Thailand's water purifier market, regulatory constraints have emerged as a significant restraint, hindering its growth potential. Stringent regulations imposed by the government, particularly in the areas of water treatment standards and product certifications, pose challenges for manufacturers and suppliers. Compliance with these regulations requires substantial investments in research, development, and testing, increasing the overall cost of production. The complex and time-consuming approval processes slow down market entry for new players and inhibit innovation in the sector. These regulatory hurdles create a barrier to entry for companies, impeding the expansion of the Thailand water purifier market and limiting consumer access to safe and clean drinking water solutions.

Impact of COVID-19 on Thailand Water Purifier Market

The COVID-19 pandemic significantly impacted the Thailand water purifier market, highlighting the importance of clean and safe drinking water. With the rising concern for health and hygiene, there has been a surge in demand for water purifiers among households, businesses, and healthcare facilities. Consumers are increasingly aware of the need to eliminate contaminants and viruses from their water sources, driving the adoption of advanced purification technologies. Manufacturers have responded by introducing innovative products such as UV-based and multi-stage filtration systems. However, the pandemic also posed logistical challenges, affecting the supply chain and distribution networks. Overall, COVID-19 has reshaped the Thailand water purifier market, emphasizing the necessity for reliable and effective water purification solutions.

Thailand Water Purifier Market

Segmental Coverage

Thailand Water Purifier Market – By Technology

On the basis of technology, Thailand water purifier market is divided into RO Water Purifiers, UV Water Purifiers, Gravity-based Water Purifiers, and Sediment Filters segments. The largest one is the RO (Reverse Osmosis) water purifiers segment. RO water purifiers are highly efficient in removing impurities and contaminants from water by employing membrane technology. They are popular due to their ability to provide clean and safe drinking water. Also, the market includes other segments such as UV water purifiers, which utilize ultraviolet light for disinfection, Gravity-based water purifiers that rely on gravity to purify water, and sediment filters segments that remove solid particles. However, the RO water purifiers segment stands out as the largest in terms of market share and consumer demand.

Thailand Water Purifier Market – By Distribution Channel

Based on distribution channel, Thailand water purifier market is divided into Retail Distributors, Online Suppliers, and Direct-to-Consumers segments. The largest one in terms of market share and reach is the retail distributors segment. Retail distributors play a crucial role in the distribution of water purifiers to physical stores and outlets across the country. They have an extensive network of distribution channels and partnerships with various retail establishments. This segment benefits from the wide availability of products and the convenience it offers to consumers who prefer in-person shopping experiences. The Retail Distributors segment holds a significant position in the Thailand water purifier market, contributing to its overall growth and accessibility.

Thailand Water Purifier Market – By End User

By end user, Thailand water purifier market is divided into Residential, Commercial, and Industrial segments. Residential is the largest segment. The demand for water purifiers in Thai households has witnessed significant growth due to increasing concerns over water quality and health awareness among consumers. Residential water purifiers are designed to provide clean and safe drinking water to individuals and families, making them an essential appliance in many Thai homes. This segment's dominance is driven by the rising urban population, improving living standards, and the need for reliable water purification solutions for domestic use.

Thailand Water Purifier Market – By Region

Geographically, Thailand water purifier market is divided into Bangkok, Northeast Region, Southern Region, Northern Region, Eastern Region, Western Region, and Central Region. Among these segments, the largest one in terms of market share and potential would be the Central Region. This region is home to the capital city of Bangkok and serves as a major economic hub of the country. With a dense population and a high demand for clean drinking water, the Central Region offers significant opportunities for the water purifier market to thrive and grow. Its strategic location and urban development make it a key focus area for companies operating in the industry.

Competitive Landscape

Major players in the Thailand water purifier market include Thiensurat Public Company Limited, Mazuma Thailand Co., Ltd, Functional International Public Company Limited, Coway (Thailand) Co., Ltd, By Cleansui Co., Ltd, Smart Electrical Supplies Co., Ltd (Clarte), Filter Mart Company Limited, Panasonic Management (Thailand) Co., Ltd, Aquacheme Co., Ltd, Filter Vision Public Company Limited, and Amway Thailand Ltd To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

By Technology

• RO Water Purifiers

• UV Water Purifiers

• Gravity Based Water Purifiers

• Sediment Filters

By Distribution Channel

• Retail Distributors

• Online Suppliers

• Direct-to-Consumers

By End User

• Residential

• Commercial

• Industrial

By Region

• Bangkok

• Northeast Region

• Southern Region

• Northern Region

• Eastern Region

• Western Region

• Central Region

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Thailand Water Purifier Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Awareness Towards Health and the Need of Water Purification
         2. Launch of Innovative and Smart Water Purifiers
      2. Restraints
         1. Affordability and price sensitivity
         2. Dependence on electricity and infrastructure
      3. Opportunity
         1. Government initiatives and regulations
         2. Product innovation and technological advancements
      4. Challenges
         1. Competition from alternative water sources
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Thailand Water Purifier Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Technology
         1. RO Water Purifiers
         2. UV Water Purifiers
         3. Gravity Based Water Purifiers
         4. Sediment Filters
      2. By Distribution Channel
         1. Retail Distributors
         2. Online Suppliers
         3. Direct-to-Consumers
      3. By End User
         1. Residential
         2. Commercial
         3. Industrial
      4. By Region
         1. Bangkok
         2. Northeast Region
         3. Southern Region
         4. Northern Region
         5. Eastern Region
         6. Western Region
         7. Central Region.
5. Bangkok Thailand Water Purifier Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Technology
      2. By Distribution Channel
      3. By End User
6. Northeast Region Water Purifier Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Technology
      2. By Distribution Channel
      3. By End User
7. Southern Region Water Purifier Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Technology
      2. By Distribution Channel
      3. By End User
8. Northern Region Water Purifier Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Technology
      2. By Distribution Channel
      3. By End User
9. Eastern Region Water Purifier Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Technology
      2. By Distribution Channel
      3. By End User
10. Western Region Water Purifier Market
    1. Market Size & Forecast, 2019–2029
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Technology
       2. By Distribution Channel
       3. By End User
11. Central Region Water Purifier Market
    1. Market Size & Forecast, 2019–2029
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Technology
       2. By Distribution Channel
       3. By End User
12. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Thailand Water Purifier Company Market Share Analysis, 2022
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
13. Impact of Covid-19 on Thailand Water Purifier Market
14. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Thiensurat Public Company Limited
    2. Mazuma Thailand Co., Ltd
    3. Functional International Public Company Limited
    4. Coway (Thailand) Co., Ltd
    5. By Cleansui Co., Ltd
    6. Smart Electrical Supplies Co., Ltd (Clarte)
    7. Filter Mart Company Limited
    8. Panasonic Management (Thailand) Co., Ltd
    9. Aquacheme Co., Ltd
    10. Filter Vision Public Company Limited
    11. Amway Thailand Ltd
    12. Other Prominent Players
15. Key Strategic Recommendations
16. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3.  Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4.  Breakdown of Primary Research Respondents, By Region
    5.  Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1      Thailand Water Purifier Market Segmentation

Figure 2      Thailand Water Purifier Market Value Chain Analysis

Figure 3      Company Market Share Analysis, 2022

Figure 4      Thailand Water Purifier Market Size, By Value (USD Million), 2019–2029

Figure 5      Thailand Water Purifier Market Share, By Technology, By Value, 2019–2029

Figure 6      Thailand Water Purifier Market Share, By Distribution Channel, By Value, 2019–2029

Figure 7      Thailand Water Purifier Market Share, By End User, By Value, 2019–2029

Figure 8      Thailand Water Purifier Market Share, By Region, By Value, 2019–2029

Figure 9      Bangkok Water Purifier Market Size, By Value (USD Million), 2019–2029

Figure 10    Bangkok Water Purifier Market Share, By Technology, By Value, 2019–2029

Figure 11    Bangkok Water Purifier Market Share, By Distribution Channel, By Value, 2019–2029

Figure 12    Bangkok Water Purifier Market Share, By End User, By Value, 2019–2029

Figure 13    Northeast Region Water Purifier Market Size, By Value (USD Million), 2019–2029

Figure 14    Northeast Region Water Purifier Market Share, By Technology, By Value, 2019–2029

Figure 15    Northeast Region Water Purifier Market Share, By Distribution Channel, By Value, 2019–2029

Figure 16    Northeast Region Water Purifier Market Share, By End User, By Value, 2019–2029

Figure 17    Southern Region Water Purifier Market Size, By Value (USD Million), 2019–2029

Figure 18    Southern Region Water Purifier Market Share, By Technology, By Value, 2019–2029

Figure 19    Southern Region Water Purifier Market Share, By Distribution Channel, By Value, 2019–2029

Figure 20    Southern Region Water Purifier Market Share, By End User, By Value, 2019–2029

Figure 21    Northern Region Water Purifier Market Size, By Value (USD Million), 2019–2029

Figure 22    Northern Region Water Purifier Market Share, By Technology, By Value, 2019–2029

Figure 23    Northern Region Water Purifier Market Share, By Distribution Channel, By Value, 2019–2029

Figure 24    Northern Region Water Purifier Market Share, By End User, By Value, 2019–2029

Figure 25    Eastern Region Water Purifier Market Size, By Value (USD Million), 2019–2029

Figure 26    Eastern Region Water Purifier Market Share, By Technology, By Value, 2019–2029

Figure 27    Eastern Region Water Purifier Market Share, By Distribution Channel, By Value, 2019–2029

Figure 28    Eastern Region Water Purifier Market Share, By End User, By Value, 2019–2029

Figure 29    Western Region Water Purifier Market Size, By Value (USD Million), 2019–2029

Figure 30    Western Region Water Purifier Market Share, By Technology, By Value, 2019–2029

Figure 31    Western Region Water Purifier Market Share, By Distribution Channel, By Value, 2019–2029

Figure 32    Western Region Water Purifier Market Share, By End User, By Value, 2019–2029

Figure 33    Central Region Water Purifier Market Size, By Value (USD Million), 2019–2029

Figure 34    Central Region Water Purifier Market Share, By Technology, By Value, 2019–2029

Figure 35    Central Region Water Purifier Market Share, By Distribution Channel, By Value, 2019–2029

Figure 36    Central Region Water Purifier Market Share, By End User, By Value, 2019–2029

List of Tables

Table 1       Thailand Water Purifier Market Size, By Technology, By Value, 2019–2029

Table 2       Thailand Water Purifier Market Size, By Distribution Channel, By Value, 2019–2029

Table 3       Thailand Water Purifier Market Size, By End User, By Value, 2019–2029

Table 4       Thailand Water Purifier Market Size, By Region, By Value, 2019–2029

Table 5       Bangkok Water Purifier Market Size, By Technology, By Value, 2019–2029

Table 6       Bangkok Water Purifier Market Size, By Distribution Channel, By Value, 2019–2029

Table 7       Bangkok Water Purifier Market Size, By End User, By Value, 2019–2029

Table 8       Northeast Region Water Purifier Market Size, By Technology, By Value, 2019–2029

Table 9       Northeast Region Water Purifier Market Size, By Distribution Channel, By Value, 2019–2029

Table 10     Northeast Region Water Purifier Market Size, By End User, By Value, 2019–2029

Table 11     Southern Region Water Purifier Market Size, By Technology, By Value, 2019–2029

Table 12     Southern Region Water Purifier Market Size, By Distribution Channel, By Value, 2019–2029

Table 13     Southern Region Water Purifier Market Size, By End User, By Value, 2019–2029

Table 14     Northern Region Water Purifier Market Size, By Technology, By Value, 2019–2029

Table 15     Northern Region Water Purifier Market Size, By Distribution Channel, By Value, 2019–2029

Table 16     Northern Region Water Purifier Market Size, By End User, By Value, 2019–2029

Table 17     Eastern Region Water Purifier Market Size, By Technology, By Value, 2019–2029

Table 18     Eastern Region Water Purifier Market Size, By Distribution Channel, By Value, 2019–2029

Table 19     Eastern Region Water Purifier Market Size, By End User, By Value, 2019–2029

Table 20     Western Region Water Purifier Market Size, By Technology, By Value, 2019–2029

Table 21     Western Region Water Purifier Market Size, By Distribution Channel, By Value, 2019–2029

Table 22     Western Region Water Purifier Market Size, By End User, By Value, 2019–2029

Table 23     Central Region Water Purifier Market Size, By Technology, By Value, 2019–2029

Table 24     Central Region Water Purifier Market Size, By Distribution Channel, By Value, 2019–2029

Table 25     Central Region Water Purifier Market Size, By End User, By Value, 2019–2029

Table 26     Thiensurat Public Company Limited Company Overview

Table 27     Thiensurat Public Company Limited Financial Overview

Table 28     Mazuma Thailand Co., Ltd Company Overview

Table 29     Mazuma Thailand Co., Ltd Financial Overview

Table 30     Functional International Public Company Limited Company Overview

Table 31     Functional International Public Company Limited Financial Overview

Table 32     Coway (Thailand) Co., Ltd Company Overview

Table 33     Coway (Thailand) Co., Ltd Financial Overview

Table 34     By Cleansui Co., Ltd Company Overview

Table 35     By Cleansui Co., Ltd Financial Overview

Table 36     Smart Electrical Supplies Co., Ltd (Clarte) Company Overview

Table 37     Smart Electrical Supplies Co., Ltd (Clarte) Financial Overview

Table 38     Filter Mart Company Limited Company Overview

Table 39     Filter Mart Company Limited Financial Overview

Table 40     Panasonic Management (Thailand) Co., Ltd Company Overview

Table 41     Panasonic Management (Thailand) Co., Ltd Financial Overview

Table 42     Aquacheme Co., Ltd Company Overview

Table 43     Aquacheme Co., Ltd Financial Overview

Table 44     Filter Vision Public Company Limited Company Overview

Table 45     Filter Vision Public Company Limited Financial Overview

Table 46     Amway Thailand Ltd Company Overview

Table 47     Amway Thailand Ltd Financial Overview