Report Overview

UAE Beer and Cider Market – Industry Trends & Forecast Report, 2030

UAE Beer and Cider Market size by value was estimated at USD 121.99 million in 2023. During the forecast period between 2024 and 2030, the UAE Beer and Cider Market size is expected to expand at a CAGR of 4.66% reaching a value of USD 142.98 million by 2030. Prominent drivers of the UAE Beer and Cider are growing expatriate population contributing to increased cultural diversity and demand for diverse beverage options. Additionally, relaxation of regulations and licensing laws has encouraged the growth of the alcohol industry. Tourist influx, particularly in cities like Dubai and Abu Dhabi, drives demand in the hospitality sector. Moreover, the rising trend of socializing in bars, clubs, and restaurants fuels consumption. Furthermore, innovative marketing strategies by leading breweries and cider producers, coupled with the introduction of new flavors and products, stimulate market growth. Notably, international brewing giants like Heineken and Carlsberg have made significant investments in the region, further shaping market dynamics.

By volume, the UAE Beer and Cider Market size was estimated at 156.28 million liters in 2023. By 2030, the UAE Beer and Cider Market size is projected to reach the volume of 193.71 million liters by 2030. This expansion can be attributed to several driving factors. Firstly, the country's thriving tourism industry fuels demand, with a significant influx of tourists seeking diverse beverage options. Secondly, changing consumer preferences and a growing expatriate population contribute to the increasing consumption of beer and cider. Additionally, the relaxation of regulations and cultural attitudes towards alcohol consumption further stimulate market growth. Recent events, such as the Expo 2020 Dubai, have provided platforms for breweries to showcase their products, fostering market visibility and consumer engagement. Despite local production efforts, the UAE continues to rely on imports to meet the escalating demand, presenting opportunities for international breweries to penetrate the market further.

Beer and Cider – Overview

Beer and cider are both popular alcoholic beverages with distinct origins and production processes. Beer, traditionally brewed from malted barley, undergoes fermentation to produce ethanol and carbonation. Hops are commonly added for bitterness and preservation. Cider, on the other hand, is crafted from fermented apple juice, prominent in regions like the United Kingdom and Ireland. Varieties exist globally, with differing alcohol content and flavor profiles. While cider enjoys popularity in the United Kingdom and its former colonies, beer is a staple worldwide, with diverse styles and brewing traditions. Both beverages hold cultural significance and are enjoyed in various social settings internationally.

UAE Beer and Cider Market

Growth Drivers

Urbanization and Evolving Consumption Patterns

Over the last decade, the UAE Beer and Cider Market has witnessed remarkable growth, driven by urbanization, burgeoning tourism, and evolving consumption patterns. The surge is notably attributed to the emergence of craft breweries, introducing a diverse array of artisanal brews to meet the demand for unique flavor profiles. Moreover, the increasing preference for cider among the youth demographic has significantly contributed to market expansion. The convergence of these factors underscores a dynamic shift in consumer preferences, fueling the flourishing trajectory of the UAE's beer and cider industry.

Dynamic Forces Fueling Growth of UAE Beer and Cider Market

In the bustling landscape of UAE, beer and cider aficionados are spoiled for choice with iconic brands like Heineken, Carlsberg Group, and Anheuser-Busch InBev dominating the scene. These household names bring a vibrant tapestry of flavors and styles, enticing consumers with their top-notch quality and unwavering consistency. From the refreshing zest of Heineken to the bold richness of Carlsberg, and the irresistible allure of Anheuser-Busch InBev's offerings, each sip is an adventure. As these brands continue to captivate UAE's discerning drinkers, they propel the market forward, fostering a culture of enthusiasm and exploration.

Challenges

Competition from Alternate Beverages

In the dynamic landscape of the UAE Beer and Cider Market, the exponential competition from alternative beverages presents a significant challenge. With increasing consumer preferences for healthier options and non-alcoholic alternatives, beer and cider brands must innovate to maintain market relevance. Rising demand for craft sodas, flavored waters, and functional beverages adds to the competitive pressure. Adapting to shifting consumer tastes, enhancing marketing strategies, and diversifying product offerings to cater to evolving preferences are essential for breweries and cider producers to thrive amidst this intensifying competition.

UAE Beer and Cider Market

Segmental Coverage

UAE Beer and Cider Market – By Product Type

Based on product type, UAE Beer and Cider Market is divided into Beer (Lager, Ale, Stout, Pilsner, Wheat Beer, Specialty Beer (including IPA and Porter); Cider (Apple Cider, Pear Cider, and Flavored Cider segments.

UAE Beer and Cider Market – By Packaging

Based on packaging, UAE Beer and Cider Market is divided into Bottles, Cans, Kegs, and Draft segments.

UAE Beer and Cider Market – By Price Range

By price range, UAE Beer and Cider Market is divided into Premium, Mid-range, Economy segments.

UAE Beer and Cider Market – By Distribution Channel

By distribution channel, UAE Beer and Cider Market is divided into On-trade (Bars, Pubs, and Restaurants) and Off-trade (Retail Stores, Supermarkets, and Convenience Stores), and Online Retail segments.

Competitive Landscape

Major players in the UAE Beer and Cider Market include Heineken, Carlsberg Group, Anheuser-Busch InBev, Asahi Group, Diageo, Efes Beverage Group, Brooklyn Brewery, and BrewDog. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product Type

• Beer

1. Lager

2. Ale

3. Stout

4. Pilsner

5. Wheat Beer

6. Specialty Beer (including IPA, Porter)

• Cider

1. Apple Cider

2. Pear Cider

3. Flavored Cider

4.  

By Packaging

• Bottles

• Cans

• Kegs

• Draft

By Price Range

• Premium

• Mid-range

• Economy

By Distribution Channel

• On-trade

1. Bars

2. Pubs

3. Restaurants 

• Off-trade

1. Retail Stores

2. Supermarkets

3. Convenience Stores

• Online Retail

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. UAE Beer and Cider Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising income & population
         2. Tourism & events
         3. Demographic shifts & lifestyle changes
         4. Innovation & product diversification
      2. Restraints
         1. Strict alcohol regulations & high taxes
         2. Cultural sensitivities & religious restrictions
         3. Limited local production & import dependence
         4. Competition from alternative beverages
      3. Opportunities
         1. Develop local craft beer scene
         2. Focus on non-alcoholic & low-alcohol options
         3. Collaborate with restaurants & bars
         4. Promote responsible drinking initiatives
      4. Challenges
         1. Complex regulatory landscape
         2. Competition with established brands
         3. Combating negative perceptions
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. UAE Beer and Cider Market: Marketing Strategies
5. UAE Beer and Cider Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
      2. By Volume (Million Liters)
   2. Market Share & Forecast
      1. By Product Type
         1. Beer
            1. Lager
            2. Ale
            3. Stout
            4. Pilsner
            5. Wheat Beer
            6. Specialty Beer (e.g., IPA, Porter)
         2. Cider
            1. Apple Cider
            2. Pear Cider
            3. Flavored Cider
      2. By Packaging
         1. Bottles
         2. Cans
         3. Kegs
         4. Draft
      3. By Price Range
         1. Premium
         2. Mid-range
         3. Economy
      4. By Distribution Channel
         1. On-trade (Bars, Pubs, Restaurants)
         2. Off-trade (Retail Stores, Supermarkets, Convenience Stores)
         3. Online Retail
6. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. UAE Beer and Cider Company Market Share Analysis, 2023
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
7. Impact of Escalating Geopolitical Tensions on UAE Beer and Cider Market
8. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
   1. Heineken
   2. Carlsberg Group
   3. Anheuser-Busch InBev
   4. Asahi Group
   5. Diageo
   6. Efes Beverage Group
   7. Brooklyn Brewery
   8. BrewDog
   9. Other Prominent Players
9. Key Strategic Recommendations
10. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumptions & Limitations

*Financial information in case of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1    UAE Beer and Cider Segmentation

Figure 2    UAE Beer and Cider Market Value Chain Analysis

Figure 3    Company Market Share Analysis, 2023

Figure 4    UAE Beer and Cider Market Size, By Value (USD Million), 2019–2030

Figure 5    UAE Beer and Cider Market Size, By Volume (Million Liters), 2019–2030

Figure 6    UAE Beer and Cider Market Share, By Product Type, By Value, 2019–2030

Figure 7   UAE Beer and Cider Market Share, By Product Type, By Volume (Million Liters), 2019–2030

Figure 8   UAE Beer and Cider Market Share, By Packaging, By Value, 2019–2030

Figure 9    UAE Beer and Cider Market Share, By Packaging, By Volume (Million Liters), 2019–2030

Figure 10  UAE Beer and Cider Market Share, By Price Range, By Value, 2019–2030

Figure 11   UAE Beer and Cider Market Share, By Price Range, By Volume (Million Liters), 2019–2030

Figure 12  UAE Beer and Cider Market Share, By Distribution Channel, By Value, 2019–2030

Figure 13  UAE Beer and Cider Market Share, By Distribution Channel, By Volume (Million Liters), 2019–2030

List of Tables

Table 1    UAE Beer and Cider Market Size, By Value (USD Million), 2019–2030

Table 2   UAE Beer and Cider Market Size, By Volume (Million Liters), 2019–2030

Table 3    UAE Beer and Cider Market Share, By Product Type, By Value, 2019–2030

Table 4   UAE Beer and Cider Market Share, By Product Type, By Volume (Million Liters), 2019–2030

Table 5   UAE Beer and Cider Market Share, By Packaging, By Value, 2019–2030

Table 6    UAE Beer and Cider Market Share, By Packaging, By Volume (Million Liters), 2019–2030

Table 7   UAE Beer and Cider Market Share, By Price Range, By Value, 2019–2030

Table 8   UAE Beer and Cider Market Share, By Price Range, By Volume (Million Liters), 2019–2030

Table 9   UAE Beer and Cider Market Share, By Distribution Channel, By Value, 2019–2030

Table 10   UAE Beer and Cider Market Share, By Distribution Channel, By Volume (Million Liters), 2019–2030

Table 11      Heineken Company Overview

Table 12      Heineken Company Overview

Table 13      Carlsberg Group Company Overview

Table 14      Carlsberg Group Company Overview

Table 15      Anheuser-Busch InBev Company Overview

Table 16      Anheuser-Busch InBev Company Overview

Table 17      Asahi Group Company Overview

Table 18      Asahi Group Company Overview

Table 19      Diageo Company Overview

Table 20      Diageo Company Overview

Table 21      Efes Beverage Group Company Overview

Table 22      Efes Beverage Group Company Overview

Table 23      Brooklyn Brewery Company Overview

Table 24      Brooklyn Brewery Company Overview

Table 25      BrewDog Company Overview

Table 26      BrewDog Company Overview

Table 27      Other Prominent Players Company Overview

Table 28      Other Prominent Players Company Overview