United States Baby Care Products Market
United States Baby Care Products Market, By Product Type (Baby Skin Care Products, Baby Hair Care Products, Baby Bath Products, Baby Toiletries, Baby Food & Beverages); By Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail Stores, Chemists & Pharmacies), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
- Published Date: September 2024
- Report ID: BWC24650
- Available Format: PDF
- Page: 200
Report Overview
Growing awareness about infant health and hygiene and the increasing participation of women in the workforce with escalating disposable incomes are expected to drive United States Baby Care Products Market during the forecast period between 2024 and 2030.United States Baby Care Products Market – Industry Trends & Forecast Report, 2030
United States Baby Care Products Market size was estimated at USD 17.34 billion in 2023. During the forecast period between 2024 and 2030, United States Baby Care Products Market size is projected to grow at a CAGR of 3.85% reaching a value of USD 22.45 billion by 2030. Prominent drivers of the market include the rising number of dual-income families, leading to higher disposable incomes and increased spending on baby care products. Additionally, modern parents, who are more informed and proactive about their children's health, are driving demand for safe and high-quality items. The fast-paced lifestyles of these parents also contribute to the growing popularity of convenient, time-saving products and online shopping platforms. Despite a slight decline in birth rates, the relatively high fertility rate in the US compared to other developed nations continues to sustain demand across all baby care product categories.
Baby Care Products – Overview
Baby care products refer to a wide range of items specifically designed to meet the needs of infants and young children. These products include skin care items such as lotions, creams, and powders; hygiene products like diapers, wipes, and baby shampoos; feeding products such as bottles and formula; as well as safety items like car seats and baby monitors. Baby care products are formulated and manufactured with extra care to ensure they are gentle, non-toxic, and safe for use on delicate baby skin and for overall infant well-being.
United States Baby Care Products Market
Growth Drivers
Increasing Female Workforce Participation
The increasing participation of women in the US workforce is reshaping family dynamics, as busy lifestyles leave parents with less time for childcare. This shift is driving higher demand for convenient baby care products, further boosting market growth. Government projections indicate a significant rise in the number of women in the labor force by 2031, particularly among those aged 25 and above, with an expected increase of 4,652,000 individuals, marking a 6.1% rise. Specifically, women aged 25 to 54 are projected to see an increase of 2,892,000 or 6.0%. Overall, the US baby care products market is evolving rapidly, influenced by demographic changes, shifting consumer preferences, technological advancements, and societal needs.
Challenges
Stringent Government Regulations
Stringent government regulations are restraining the growth of the United States baby care products market. These regulations, which mandate strict safety and quality standards, increase compliance costs for manufacturers, potentially leading to higher prices for consumers. Additionally, the rigorous testing and certification processes required for new products can delay their market entry, hindering innovation and slowing down product development. Furthermore, frequent updates to regulations create uncertainty in the market, making it challenging for companies to adapt quickly. As a result, these regulatory hurdles can limit the market's overall growth potential and competitiveness.
Impact of Escalating Geopolitical Tensions on United States Baby Care Products Market
Escalating geopolitical tensions among countries and spreading across regions could have a significant impact on the growth of United States Baby Care Products Market. These tensions can disrupt global supply chains, leading to shortages of essential raw materials and increasing production costs. Additionally, trade restrictions and tariffs may limit access to international markets, affecting the availability of certain baby care products. Geopolitical instability can also create economic uncertainty, reducing consumer confidence and spending power. As manufacturers navigate these challenges, they may face delays in product development and distribution, ultimately slowing market growth and limiting the availability of diverse baby care products in the United States.
United States Baby Care Products Market
Segmental Coverage
United States Baby Care Products Market – By Product Type
On the basis of product type, United States Baby Care Products Market is divided into Baby Skin Care Products, Baby Hair Care Products, Baby Bath Products, Baby Toiletries, and Baby Food & Beverages segments. The baby toiletries segment holds the highest share in United States Baby Care Products Market by product type, driven by growing parental awareness of infant hygiene and well-being. Products such as baby shampoo, wipes, and bath toiletries are witnessing strong demand, as parents prioritize safe and effective care solutions for their babies. Additionally, the rise in popularity of travel-size toiletries and the shift toward natural and organic options further bolster this segment's dominance. Despite a decline in the infant population, the baby toiletries market continues to expand due to high adoption rates in both developed and developing regions, supported by continuous product innovation and improved packaging solutions. Also, the baby toiletries segment includes diapers, baby wipes, and baby fragrances/perfumes.
United States Baby Care Products Market – By Distribution Channel
Based on distribution channel, United States Baby Care Products Market is divided into Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail Stores, and Chemists & Pharmacies segments. The supermarkets/hypermarkets segment holds the highest share in United States Baby Care Products Market by distribution channel. Purchasing through stores offers several advantages, including lower prices and a wider selection of products. The dedicated shelves and organized displays in these stores enhance product visibility, making it easier for customers to find what they need. Additionally, the availability of international brands in supermarkets and hypermarkets caters to diverse customer preferences. As these stores effectively meet the needs of various customer groups, their sales are expected to continue growing during the forecast period.
Competitive Landscape
Major players operating in United States Baby Care Products Market include Procter & Gamble, Kimberly-Clark, Johnson & Johnson, Unilever, Nestle, Abbott Laboratories, Danone, Reckitt Benckiser, Unicharm, Beiersdorf, Sebapharma, Essity, Dorel Industries, and Fujian Hengan Group. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
Scope of the Report
Attributes |
Details |
Years Considered |
Historical Data – 2019–2030 |
Base Year – 2023 |
|
Estimated Year – 2024 |
|
Forecast Period – 2024–2030 |
|
Facts Covered |
Revenue in USD Billion |
Market Coverage |
United States |
Product/ Service Segmentation |
Product Type, Distribution Channel |
Key Players |
Procter & Gamble, Kimberly-Clark, Johnson & Johnson, Unilever, Nestle, Abbott Laboratories, Danone, Reckitt Benckiser, Unicharm, Beiersdorf, Sebapharma, Essity, Dorel Industries, Fujian Hengan Group |
By Product Type
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Baby Skin Care Products
-
Baby Hair Care Products
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Baby Bath Products
-
Baby Toiletries
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Baby Food & Beverages
By Distribution Channel
-
Supermarkets/Hypermarkets
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Specialist Retailers
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Convenience Stores
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Online Retail Stores
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Chemists & Pharmacies
- Research Framework
- Research Objective
- Product Overview
- Market Segmentation
- Executive Summary
- United States Baby Care Products Market Insights
- Industry Value Chain Analysis
- DROC Analysis
- Drivers
- Rising birth rates
- Increasing disposable income
- Growing awareness of baby health and hygiene
- Increasing female workforce participation
- Restraints
- Stringent government regulations
- Competition from private label brands
- Changing consumer preferences
- Opportunities
- Growing demand for premium and specialized products
- E-commerce growth
- Challenges
- Raw material price fluctuations
- Supply chain disruptions
- Drivers
- Technological Advancements/Recent Developments
- Regulatory Framework
- Porter’s Five Forces Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Intensity of Rivalry
- United States Baby Care Products Market Overview
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share & Forecast
- By Product Type
- Baby Skin Care Products
- Baby Massage Oil
- Baby Lotions
- Creams/Moisturizers
- Talcum Powder
- Baby Hair Care Products
- Baby Shampoo and Conditioner
- Hair Oil
- Baby Bath Products
- Soaps
- Bubble Bath/Shower Gel
- Baby Toiletries
- Diapers
- Baby Wipes
- Baby Fragrances/Perfumes
- Baby Food and Beverages
- Baby Fruit & Vegetable Juices
- Bottled Baby Food
- Pureed Baby Food
- Baby Food Cereals
- Baby Milk Product
- Baby Food Soups
- Baby Skin Care Products
- By Distribution Channel
- Supermarkets/Hypermarkets
- Specialist Retailers
- Convenience Stores
- Online Retail Stores
- Chemist and Pharmacy
- Others
- By Product Type
- Market Size & Forecast, 2019–2030
- Competitive Landscape
- List of Key Players and Their Offerings
- South Africa Insurance Company Market Share Analysis, 2023
- Competitive Benchmarking, By Operating Parameters
- Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
- Impact of Escalating Geopolitical Tensions on United States Baby Care Products Market
- Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- Procter & Gamble
- Kimberly-Clark
- Johnson & Johnson
- Unilever
- Nestle
- Abbott Laboratories
- Danone
- Reckitt Benckiser
- Unicharm
- Beiersdorf
- Sebapharma
- Essity
- Dorel Industries
- Fujian Hengan Group
- Other Prominent Players
- Key Strategic Recommendations
- Research Methodology
- Qualitative Research
- Primary & Secondary Research
- Quantitative Research
- Market Breakdown & Data Triangulation
- Secondary Research
- Primary Research
- Breakdown of Primary Research Respondents, By Region
- Assumptions & Limitations
- Qualitative Research
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 United States Baby Care Products Segmentation
Figure 2 United States Baby Care Products Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 United States Baby Care Products Market Size, By Value (USD Million), 2019–2030
Figure 5 United States Baby Care Products Market Share, By Product Type, By Value, 2019–2030
Figure 6 United States Baby Care Products Market Share, By Distribution Channel, By Value, 2019–2030
List of Tables
Table 1 United States Baby Care Products Market Size, By Value (USD Million), 2019–2030
Table 2 United States Baby Care Products Market Share, By Product Type, By Value, 2019–2030
Table 3 United States Baby Care Products Market Share, By Distribution Channel, By Value, 2019–2030
Table 4 Procter & Gamble Company Overview
Table 5 Procter & Gamble Financial Overview
Table 6 Kimberly-Clark Company Overview
Table 7 Kimberly-Clark Financial Overview
Table 8 Johnson & Johnson Company Overview
Table 9 Johnson & Johnson Financial Overview
Table 10 Unilever Company Overview
Table 11 Unilever Financial Overview
Table 12 Nestle Company Overview
Table 13 Nestle Financial Overview
Table 14 Abbott Laboratories Company Overview
Table 15 Abbott Laboratories Financial Overview
Table 16 Danone Company Overview
Table 17 Danone Financial Overview
Table 18 Reckitt Benckiser Company Overview
Table 19 Reckitt Benckiser Financial Overview
Table 20 Unicharm Company Overview
Table 21 Unicharm Financial Overview
Table 22 Beiersdorf Company Overview
Table 23 Beiersdorf Financial Overview
Table 24 Sebapharma Company Overview
Table 25 Sebapharma Financial Overview
Table 26 Essity Company Overview
Table 27 Essity Financial Overview
Table 28 Dorel Industries Company Overview
Table 29 Dorel Industries Financial Overview
Table 30 Fujian Hengan Group Company Overview
Table 31 Fujian Hengan Group Financial Overview
Table 32 Other Prominent Players Company Overview
Table 33 Other Prominent Players Financial Overview
Market Segmentation
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