Report Overview

United States baby diapers market is gaining significant traction owing to increasing disposable income and higher expenditure towards baby care growing awareness towards the quality of the diapers used and increasing demand and availability of biodegradable baby diapers. Furthermore, the market is benefiting from ongoing improvements in diaper absorption capabilities, as well as a variety of additional user-friendly features.

United States Baby Diapers Market- Industry Trends & Forecast Report 2027

The United States baby diapers market was worth USD 6.7 billion in 2020 and is further projected to reach USD 8.2 billion by the year 2027, growing at a CAGR of 2.9% during the forecast period. The demand for baby diapers is increasing at a high rate across the United States because of the increasing disposable income and higher expenditure towards baby care. Furthermore, rising awareness about the quality of diapers used, as well as increased demand for biodegradable baby diapers, are expected to provide growth opportunities for the market during the forecast period.

Source: BlueWeave Consulting

United States Baby Diapers Market- Overview

Baby diapers are pads that are used for absorbing and retaining body fluids. These diapers are worn by toddlers who are not yet toilet-trained as they are too young.  Baby diapers are often designed in the form of pants to provide maximum comfort to babies and prevent any kind of leakage. Most baby diapers are made up of polypropylene non-woven films. Howevwe, these days, other biodegradable materials, such as cotton, hemp, bamboo, or microfibers are also getting popular for manufacturing baby diapers.

United States Baby Diapers Market Forecast and Trends

Growth Drivers

Growing Concerns About Baby Hygiene

One of the major driving factors for the US baby diapers market is parents' high awareness of their baby's hygiene. Diapers have a strong absorbent lining that can efficiently absorb wetness. As a result, it is now far more popular than cloth nappies. Diapers are easy to put on and take off, making them suitable for young babies and toddlers. Furthermore, by keeping the sensitive area dry, it prevents the growth of bacteria and other germs. As a result, the demand for diapers is very high and is growing rapidly in the United States.

Increasing Prominence Of Online Stores

The burgeoning number of smartphone users in the United States who have access to online consumer goods platforms is drive the growth of the US baby diapers market. Online marketplaces such as Amazon, eBay, Walmart, Etsy, Home Depot, Target, and others are extremely popular among US consumers for the purchase of everyday consumer goods, including baby diapers. Such online shopping platforms allow consumers to access a wide variety of products and sort them according to their budgets. Additionally, the online platforms enable users to go through a product’s user review before making purchases. What’s more, online shopping platforms are also gaining popularity because of the attractive deals and discounts they offer. Such benefits are anticipated to boost the baby diapers market during the forecast period.

Restraints

Decreasing Birth Rate in the United States

The birth rate in the United States in 2020 fell to 4% compared to 2019, with the lowest number of babies born since 1979. While the COVID-19 pandemic is considered the major factor, the birth rate has been declining for several years.. his birth rate decline has been continuing over the past few years, with 2020 being the sixth consecutive year of falling birth rates. Birth rates in the United States in 2020 decreased by 4% compared to 2019, with the lowest number of babies born since 1979. Although the COVID-19 pandemic is considered the major factor behind this drop, the birth rate is following this trend of decline over the last few years, with 2020 being the sixth consecutive year for the birth rate fall. Some of the most significant factors responsible for this fall in birth rates include a rise in career-focused women, women's increased participation in the workforce, and delay in marriage. This acts as a major restraining factor for the growth of the United States baby diapers in the forecast period.

Impact of COVID-19 on United States Baby Diapers Market

One of the most severely affected COVID-19 countries, the United States, has seen sharp increases in cases during the first and second waves. Lockdowns imposed by the US government to curb the spread of the virus led to a panic buying of various essential commodities, including diapers and toilet paper. Hoarding of such products led to a huge gap in demand and supply because low and middle-income consumers could not afford to buy a product in bulk.

United States Baby Diapers Market - By Product Type

Based on product types, the United States baby diapers market is segmented into cloth diapers, disposable diapers, training nappies, swim pants, and biodegradable diapers. The disposable diaper holds the largest market share as the material used in producing these type of diapers are softer, comfortable, as well as light-weighted which ensures the skin’s breathability. Furthermore, disposable diapers have higher absorbing properties compared to other product types, which is why they are considered more hygienic. On the other hand,, biodegradable diapers are anticipated to witness substantial growth during the forecast period.

United States Baby Diapers Market - By Distribution Channel

Based on distribution channels, the United States baby diapers market is segmented into supermarkets/hypermarkets, convenience stores, retail stores, specialty stores, and online channels. The convenience store segment accounts for the largest market share because of the easy accessibility of these stores in every locality across the US. These stores offer a wide range of products and usually operate at night, which is useful for emergencies when diapers run out at midnight. However, the online segment is projected to witness the highest growth rate during the forecast period because of the increasing prevalence of online stores, such as Amazon, Walmart, 7-Eleven, etc., that offer same-day delivery options.

Competitive Landscape

The leading players in the United States baby diapers market are Procter & Gamble Co., Kimberly-Clark, Essity Aktiebolag, Domtar Corporation, Ontex Corporation​, Cotton Babies Inc., Wegreeco, Beau and Belle Littles, GoodNites, Dyper, and other prominent players.

The market is dominated by global players such as P&G, Kimberly-Clark, etc., who own prominent baby diaper brands like Pampers, and Huggies. The participants conduct research and development to improve the absorption properties of their products. Furthermore, the key market players make significant investments in promoting their products and the goodwill of their company. Furthermore, the adoption of competitive strategies, such as partnerships, mergers, acquisitions, joint ventures, and so on is common in this market.

Recent Developments

• In October 2021, Hello Bello, a US-based baby, and family care products brand, inaugurated the company’s first US diaper factory in Texas. This inauguration establishes Hello Bello as the only independent diaper company in the US to manufacture their diapers.

Scope of the Report

By Product Type

• Cloth Diaper
• Disposable Diaper
• Training Nappies
• Swim Pants
• Biodegradable Diapers

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Retail Stores
• Speciality Store
• Online Channel