Report Overview

An increasing interest in outdoor cooking and entertaining, preference for healthy and convenient cooking methods, and growing disposable income are expected to drive United States Barbeque Grill Market during the forecast period between 2024 and 2030.

United States Barbeque Grill Market – Industry Trends & Forecast Report, 2030

United States Barbeque Grill Market size was estimated at USD 2.62 billion in 2023. During the forecast period between 2024 and 2030, United States Barbeque Grill Market size is projected to grow at a CAGR of 8.13% reaching a value of USD 4.52 billion by 2030. Prominent drivers of the market include rising competition among well-established vendors in the United States, prompting increased investments in product innovation and extended warranties. As the world’s largest importer of domestic cooking appliances, United States recorded approximately USD 5.74 billion in stove, cooker, and barbecue imports last year. Vendors are introducing advanced electric grills that enable up to 25% electricity savings and employ technologies like atomization, converting natural food oils into secondary heat sources, thus lowering energy consumption, and reducing carbon emissions. Demand is surging due to growing consumer interest in outdoor cooking, grilling, and home entertaining, along with increasing disposable incomes and a wider selection of barbecue models. Post-COVID, the commercial segment has regained momentum, with the rapid rise in new restaurants and hotels further driving market growth.

Barbeque Grill – Overview

A barbecue grill is a cooking appliance designed for outdoor use, enabling the grilling of food over a direct heat source, typically open flames or heated electric elements. Grills come in various types, including charcoal, gas, and electric, each offering distinct flavors and cooking experiences. Charcoal grills provide a smoky flavor by burning briquettes or wood, while gas grills offer convenience with adjustable heat and quick ignition. Electric grills, ideal for energy savings and lower emissions, heat food without an open flame. Barbecue grills are popular for cooking meats, vegetables, and seafood, enhancing flavors and encouraging social outdoor gatherings.

United States Barbeque Grill Market

Growth Drivers

Growing Interest in Outdoor Cooking and Entertaining

The growing interest in outdoor cooking and entertaining has significantly increased grill ownership and year-round usage among U.S. adults. As of 2023, approximately 80% of homeowners own a grill or smoker, a notable increase from previous years. Moreover, over 60% of these owners utilize their grills year-round, transforming grilling from a seasonal activity into a regular culinary practice. Popular on holidays like the Fourth of July and Labor Day, barbecuing has become a central activity for gatherings and celebrations. Rising disposable incomes have further fueled this trend, enabling households to invest in various grill types. For their convenience, gas grills remain the preferred choice for 62% of households. Also, a preference for healthy, flavorful, and convenient cooking methods has led to increased adoption of charcoal and wood grills, which naturally enhance flavor.

Challenges

High Cost of Barbeque Grill

High cost pose a significant restraint on the growth of the United States barbecue grill market, as inflation continues to drive up the prices of barbecue essentials. According to the American Farm Bureau Federation, the average Independence Day barbecue for ten people cost USD 71.22 in 2024, a 5% increase from last year and 30% higher than in 2019. Key items like beef and lemonade have experienced substantial price hikes, while others, such as chicken breast and potato salad, have become slightly more affordable. Although overall grocery inflation has stabilized to pre-pandemic levels, specific price increases persist, particularly for popular grilling staples, impacting consumer spending on outdoor gatherings. These rising costs, fueled by inflationary pressures and supply issues, may discourage frequent grill purchases and usage as consumers seek to limit expenses.

Impact of Escalating Geopolitical Tensions on United States Barbeque Grill Market

Escalating geopolitical tensions among countries and spreading across regions could have a significant impact on the growth of United States Barbeque Grill Market. These tensions often lead to disruptions in global supply chains, affecting the availability and cost of essential materials and components needed for grill production. Increased tariffs and trade restrictions may further inflate prices, making grills less accessible to consumers. Additionally, rising consumer prices for barbecue staples due to geopolitical factors can deter spending on outdoor cooking. As economic uncertainty grows, consumers may prioritize essential purchases over luxury items like grills, ultimately stifling market growth and altering consumer behavior in the outdoor cooking segment.

United States Barbeque Grill Market

Segmental Coverage

United States Barbeque Grill Market – By Product Type

Based on product type, United States Barbeque Grill Market is divided into Gas, Charcoal, and Electric segments. The gas segment holds the highest share in United States Barbeque Grill Market and is expected to maintain its dominance by product type during the forecast period. Gas grills are the most popular choice due to their versatility in utilizing various types of gases, such as propane, butane, and natural gas. These appliances can cook food both directly and indirectly, with cooking platforms placed atop the grill. Their rapid heating and cooling capabilities make them ideal for outdoor activities like picnics and outings. Typically equipped with one to six burners, gas grills offer flexibility in cooking options. According to the Hearth, Patio & Barbecue Association (HPBA), 9% of grill owners in the U.S. utilize natural gas grills. Meanwhile, the electric segment is expected to record the fastest growth rate during the forecast period. The increasing trend of weekend and holiday cookouts among millennials, along with the rising interest in home cooking as a leisure activity, is expected to drive growth in the barbecue grill market. Recently, electric grills have gained traction as the most environmentally friendly and health-conscious grilling option, offering easy accessibility. Available in various sizes, they cater to diverse needs, ranging from compact countertop models for individual use to larger outdoor setups for gatherings. The advantages of electric grills, including user-friendliness, enhanced safety, and convenience, are anticipated to further boost demand during the period in analysis.

United States Barbeque Grill Market – By Fuel Type

Based on fuel type, United States Barbeque Grill Market is bifurcated into Propane and Natural Gas segments.

United States Barbeque Grill Market – By Distribution Channel

By distribution channel, United States Barbeque Grill Market is divided into Supermarkets & Hypermarkets, Specialty Stores, and Online Retailers segments. The online retailers segment is expected to hold the highest share in United States Barbeque Grill Market by distribution channel during the forecast period. It is primarily due to its convenience, extensive product selection, and competitive pricing. Specialty stores offer expert guidance and personalized service, while supermarkets and hypermarkets provide a convenient, one-stop shopping experience for barbecue grills and accessories. Additionally, other distribution channels such as department stores, home improvement stores, and direct sales contribute to the market's expansion.

Competitive Landscape

Major players operating in United States Barbeque Grill Market include Weber, Blackstone, Char-Broil, Traeger, Landmann, The Middleby Corporation, Broilmaster, Lynx Grills, Inc., Coleman, Pit Boss Grills, Napoleon, and Kenmore. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In September 2024 - Dickey's Barbecue Pit launched its Rancher’s Premium Smokehouse Sausage in Walmart stores, catering to barbecue enthusiasts nationwide.

Scope of the Report

By Product Type

• Gas

• Charcoal

• Electric

By Fuel Type

• Propane

• Natural Gas

By Distribution Channel

• Supermarkets & Hypermarkets

• Specialty Stores

• Online Retailers