Report Overview

Increasing prevalence of dry mouth, growing awareness about the negative effects of dry mouth on oral health, and introduction of new and improved dry mouth relief products are projected to propel the expansion of the United States dry mouth relief consumption market during the forecast period between 2023 and 2029.

United States Dry Mouth Relief Consumption Market - Industry Trends & Forecast Report, 2029

United States dry mouth relief consumption market is expected to expand at a CAGR of 7.04% during the forecast period between 2023 and 2029. Major growth drivers for the United States dry mouth relief consumption market include an increasing occurrence of dry mouth and its related ailments like Sjogren's syndrome. The causes of dry mouth are receiving increased recognition, and there is a growing awareness about them. The adverse effects of chemotherapy and radiotherapy are becoming more pronounced in terms of inducing dry mouth. The market for dry mouth relief products has witnessed further boost due to an increasing need for mouthwashes, sugar-free chewing gums, saliva substitute gels, and dry mouth-specific lozenges. This surge in demand has had a favorable impact on the overall growth of the market. Another notable factor, the rising consumption of dehydrating beverages like caffeinated and alcoholic drinks has emerged as a prominent driver for market expansion. Also, there is a rise in the prevalence of dry mouth among the elderly population. The United States has a large aging population, and older individuals are more likely to experience dry mouth due to factors such as medication use and medical conditions. As the population ages, the demand for dry mouth relief products is expected to rise during the forecast period.

United States Dry Mouth Relief Consumption Market – Overview

Dry mouth, known as xerostomia or hyposalivation, refers to a condition characterized by insufficient salivary gland function, resulting in a dry sensation in the mouth. Common symptoms include reduced saliva production, mouth dryness, frequent thirst, and halitosis (bad breath). Dehydration is a prevalent cause of dry mouth, although it frequently arises as a side effect of medications such as antihypertensives, antidepressants, antipsychotics, antispasmodics, and sedatives. Medical professionals often prescribe drugs like pilocarpine (Salagen), cevimeline (Evoxac), amifostine (Ethyol), as well as saliva substitutes or stimulants like Aquoral, Caphosol, and NeutraSal to stimulate saliva secretion and alleviate dry mouth. Additionally, there are several home remedies that can provide relief. Maintaining improved oral hygiene, increasing water consumption, and avoiding caffeine and alcohol, which contribute to dehydration, are effective strategies in managing this condition.

United States Dry Mouth Relief Consumption Market

Growth Drivers

Increasing Prevalence of Dry Mouth

The global market for dry mouth relief is expected to witness growth due to the increasing occurrence of dry mouth resulting from the side effects of specific medications and medical interventions. The utilization of medications like anti-depressants, anti-hypertensives, anti-psychotics, antispasmodics, and decongestants has become more widespread, leading to a rise in dry mouth cases. Medical conditions, such as Sjögren's syndrome, Alzheimer's disease, and Parkinson's disease, have been associated with an elevated risk of dry mouth, contributing to the demand for dry mouth relief products. Additionally, the adverse effects of chemotherapy and radiation therapies on salivary gland function have amplified the need for medications that address dry mouth symptoms.

Restraints

High Cost of Dry Mouth Relief Products

The United States dry mouth relief consumption market may face challenges due to the excessive cost of dry mouth relief products. The elevated prices of these products can create barriers for individuals seeking relief from dry mouth symptoms. The cost factor can deter some consumers from purchasing these products or limit their usage, potentially affecting their ability to manage their condition effectively. When the cost of dry mouth relief products is high, it can impose financial burdens on individuals, particularly those lacking sufficient insurance coverage or facing limited financial resources. As a result, individuals may be compelled to compromise on their oral health and resort to seeking alternative remedies or home remedies that may provide minimal effectiveness. To mitigate the impact of the high cost of dry mouth relief products, it may be necessary to explore strategies such as price regulations, insurance coverage improvements, subsidies, or the development of more affordable alternatives. Addressing the affordability issue can help ensure that individuals with dry mouth have access to the necessary products without financial strain and can maintain their oral health and quality of life.

Impact of COVID-19 on United States Dry Mouth Relief Consumption Market

COVID-19 pandemic adversely affected United States dry mouth relief consumption market. Lockdowns and restrictions on dental services limited access to professional treatment and advice for individuals with dry mouth. Financial hardships and uncertainty affected the affordability and purchasing power of dry mouth relief products. However, the increased focus on personal health and hygiene during the pandemic raised awareness about dry mouth and its management. The market witnessed a shift towards online purchasing and home remedies. Also, manufacturers and healthcare providers adapted to changing consumer needs and provided accessible solutions for dry mouth relief.

United States Dry Mouth Relief Consumption Market

Segmental Coverage

United States Dry Mouth Relief Consumption Market – By Type

By type, the United States dry mouth relief consumption market is bifurcated into OTC and Prescribed segments. The OTC (over the counter) segment holds a higher share in the United States dry mouth relief consumption market due to its accessibility, affordability, and convenience. OTC products are readily available to consumers without the need for a prescription, allowing individuals to purchase them directly from pharmacies, retail stores, or online platforms. Their low cost compared to prescribed medications makes them a more affordable option, especially for those without insurance coverage. Additionally, OTC products offer convenience for individuals with mild to moderate dry mouth symptoms, as they can be easily incorporated into their daily routine without the need for a doctor's visit or additional medical intervention.

United States Dry Mouth Relief Consumption Market – By Product

Based on product, the United States dry mouth relief consumption market is divided into Mouthwash, Spray, Lozenges, and Gel segments. The mouthwash segment holds the highest share in the United States dry mouth relief consumption market for several reasons. Mouthwash products are specifically formulated to provide immediate relief from dry mouth symptoms, moisturizing oral tissues and promoting saliva production. They are widely available in pharmacies, supermarkets, and online platforms, ensuring easy accessibility for a large number of consumers. Additionally, mouthwash is a user-friendly option, seamlessly integrating into daily oral hygiene routines. Its affordability compared to prescribed medications or specialized treatments makes it a cost-effective choice. Furthermore, mouthwash offers versatility by not only addressing dry mouth but also providing oral hygiene benefits like freshening breath, cavity prevention, and plaque reduction. These combined factors contribute to the mouthwash segment's dominance in the United States dry mouth relief consumption market.

United States Dry Mouth Relief Consumption Market – By Age

Based on product, the United States dry mouth relief consumption market is split into Adult and Pediatrics segments. The adult segment holds a higher share in the United States dry mouth relief consumption market. Adults are more prone to experiencing dry mouth due to medications, medical conditions, and lifestyle habits. Their higher awareness of dry mouth and its causes drives the demand for relief products. Adults also have a higher medication usage, which can lead to dry mouth as a side effect. Additionally, their greater purchasing power enables them to afford and prioritize dry mouth relief products. These factors collectively contribute to the adult segment dominating the market.

United States Dry Mouth Relief Consumption Market – By Distribution Channel

Based on distribution channel, the United States dry mouth relief consumption market is divided into Hospital Pharmacies, Retail Pharmacies, E-commerce, and Hypermarket & Supermarkets segments. The e-commerce segment holds the highest share in the United States dry mouth relief consumption market. E-commerce provides convenience and accessibility for consumers, allowing them to browse and purchase a wide range of dry mouth relief products from the comfort of their homes. This eliminates the need to physically visit brick-and-mortar stores, saving time and effort. The e-commerce platforms often offer a larger variety of products compared to traditional retail outlets, giving consumers more options to choose from. Also, e-commerce platforms frequently provide detailed product information, customer reviews, and ratings, enabling informed purchasing decisions.

Competitive Landscape

Major players operating in the United States dry mouth relief consumption market include GlaxoSmithKline plc, Colgate-Palmolive Company, Procter & Gamble Co., Biotene (GlaxoSmithKline Consumer Healthcare), Chattem, Inc. (Sanofi), Sunstar Americas, Inc., Church & Dwight Co., Inc., OraCoat, Dentaid GmbH, and TheraBreath (Dr. Harold Katz, LLC). To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In February 2020 - Sunstar Americas Inc. introduced Gum Hydral, a new product line. Gum Hydral is a collection of dry mouth relief products that incorporate hydrating and moisturizing components to mimic natural saliva, providing relief for multiple symptoms. This launch was in response to the changing preferences of patients, who increasingly seek advanced treatment options for dry mouth. The introduction of Gum Hydral aimed to meet these evolving needs and offer more sophisticated solutions for managing dry mouth.

Scope of the Report

By Type

• OTC

• Prescribed

By Product

• Mouthwash

• Spray

• Lozenges

• Gel

By Age Group

• Adult

• Pediatrics

By Distribution Channel

• Hospital Pharmacies

• Retail Pharmacies

• E-commerce

• Hypermarket & Supermarkets

By Region

• North America

• Europe

• Asia Pacific (APAC)

• Latin America

• Middle East and Africa (MEA)