Report Overview

The United States hand sanitizer market is driven by rising prevalence of infectious diseases in the country and high awareness and stringent government regulations regarding hygiene and sanitation in healthcare facilities.

United States Hand Sanitizer Market- Industry Trends & Forecast Report 2028

The United States hand sanitizer market is witnessing consistent growth and expected to grow at a CAGR of 4.4% during the forecast period (2022-2028). The rapid growth of the hand sanitizer market in the United States can be attributed to the rising prevalence of infectious diseases in the country and high awareness and stringent government regulations regarding hygiene and sanitation in healthcare facilities. In addition, the sudden outbreak of COVID-19 in the country boosted the demand for hand sanitizers in the United States and is also expected to keep the market moving in the forecast period.

Hand Sanitizers- A Brief Overview

Hand sanitizers, available in the form of foam, gels, or liquids, have antibacterial properties and are capable of killing infection-causing microorganisms. They are generally used as an alternative when water and soap are unavailable or frequent hand-washing is affecting the skin. A majority of hand sanitizers available in the market are alcohol-based and contain up to 95% alcohol. Moreover, alcohol-based hand sanitizers are also flammable, which make them quite dangerous when exposed to flame.

United States Hand Sanitizer Market Forecast and Trends

Growth Drivers

Increasing Demand for Hand Sanitizers in Hospitals

The demand for hand sanitizers is very prominent in hospitals and is effectively propelling the growth of the United States hand sanitizer market. The high number of in-patient surgical procedures is emerging as a major driving factor for the market. This is because hand sanitizers are frequently used by surgeons and other hospital staff during surgeries to prevent chances of hospital-acquired surgeries. Furthermore, diagnostic centers in the United States also use hand sanitizers extensively during patient examinations, especially for infectious diseases to prevent cross-contamination, which in turn is driving the market growth.

Launch of a Wide Range of Products

The hand sanitizer companies are launching a wide range of products to exploit the growth opportunities after the COVID-19 pandemic outbreak. For instance, Vegamour, the native vegan beauty company, launched a new hand sanitizing spray to meet the growing demand for hand sanitizers. Along with local players, international manufacturers are also investing in entering the United States hand sanitizer market. For instance, a leading Filipino producer of ethyl alcohol, Tanduay Distillers Inc., launched its brand 'Alcogenix' hand sanitizer into the US market in March 2021.

Restraints

Increasing Penetration of Different Brands

After the COVID-19 pandemic, hand sanitizers became a necessity for everyone. In response, there was a huge demand and limited supply for hand sanitizers in the market, creating growth opportunities for market players. However, the entrance of a high number of industry players into hand sanitizer making somehow proved to be sabotaging the market growth. Currently, the market is filled with a wide array of hand sanitizers that lead to confusion instead of providing customers with options. This is a huge stumbling block to market growth.

Impact of COVID-19 on United States Hand Sanitizer Market

The United States hand sanitizer market witnessed a tremendous surge after the sudden COVID-19 pandemic outbreak in the country. More than 56 million cases were recorded in the United States as of January 2022. Furthermore, the cases of COVID-19 variant ‘Omicron’ are also emerging with more than 1 million people diagnosed with it in January 2022. This is further influencing the demand for hand sanitizers across the country. Therefore, manufacturers are expanding their production, and distribution channels are piling the stocks to meet the potential demand for hand sanitizers in the upcoming period.

United States Hand Sanitizer Market - By Product Form

Based on product forms, the United States hand sanitizer market is segmented into foam, gel, and liquid. Gel-based hand sanitizers hold the largest share of the hand sanitizer market in the United States because they are perceived as more effective at protecting against germs. Additionally, gel-based products are easy to apply on hands, which contributes to their market growth. Moreover, hand sanitizer manufacturers often provide gel-based hand sanitizers in compact and convenient bottles, which also fuels their market growth.

United States Hand Sanitizer Market - By Type

Based on types, the United States hand sanitizer market is grouped into alcohol-based, and alcohol-free segments. The alcohol-based segment accounts for the largest share in the market. Alcohol-based hand sanitizers are the only hand sanitizers recognized by the United States Food Drug Administration.  Hand sanitizers that contain 60% to 95% alcohol are considered most effective against infections, including COVID-19. Also, they require less time and act quickly to kill microorganisms on hands, which is a major factor for the market growth of this segment.

United States Hand Sanitizer Market - By Distribution Channel

Based on distribution channels, the United States hand sanitizer market is segmented into pharmacy stores, supermarkets/hypermarkets, online retail channels, and others. Among these, the supermarkets/hypermarkets segment holds the largest market share due to the availability of a wide range of hand sanitizers of different brands under one roof. It also allows the customers to inspect the products and price before buying, which gives an edge to the supermarkets/hypermarkets over other segments. However, the online channels are anticipated to witness the highest CAGR during the forecast period.

United States Hand Sanitizer Market-Competitive Landscape

The leading players in the United States hand sanitizer market are GOJO Industries, Inc., Vi-Jon, Inc., Edgewell Personal Care, Nice Pak, EO Products, KAS Direct, LLC, 3M, Procter & Gamble, Best Sanitizers, Kutol Products Company, Inc., and other prominent players.

The market is highly fragmented due to the presence of leading industry players. New entrants are also getting immense growth opportunities due to the huge demand and supply gap of hand sanitizers in the market. The market players are also launching hand sanitizers with different odors in an effort to attract consumers. They are also focusing on improving the distribution channels and resorting to online platforms to boost their production penetration. Furthermore, the adoption of competitive strategies, such as partnerships, agreements, mergers, joint ventures, etc., is also prominent in this market.

Recent Developments

• In March 2021, Cleancult, a New York-based consumer goods company, announced the launch of the brand’s first-ever Foaming Hand Sanitizer, the world’s first zero-waste hand sanitizer.

Scope of the Report:

By Product Form

• Foam
• Gel
• Liquid

By Type

• Alcohol-Based
• Alcohol-Free

By Distribution Channel

• Pharmacy Stores
• Supermarkets/Hypermarkets
• Online Retail Channels
• Others

By End-User

• Hospital
• School
• Restaurant
• Households Purposes
• Others