Report Overview

Growing consumer awareness about hygiene driven by rapid urbanization and changing lifestyles, and growing disposable income are expected to drive United States Household Cleaning Products Market during the forecast period between 2024 and 2030.

United States Household Cleaning Products Market – Industry Trends & Forecast Report, 2030

United States Household Cleaning Products Market size was estimated at USD 7.2 billion in 2023. During the forecast period between 2024 and 2030, United States Household Cleaning Products Market size is projected to grow at a CAGR of 3.2% reaching a value of USD 9.06 billion by 2030. Prominent drivers of the market include increasing consumer awareness about hygiene and the rising demand for household cleaners due to health concerns. Innovations in product formulations and availability of a variety of cleaners, including those with different fragrances, are further boosting market growth. The COVID-19 pandemic heightened the demand for cleaning products, as consumers prioritized hygiene and cleanliness, driving market expansion. Additionally, growing disposable incomes, urbanization, and a shift toward sustainable and eco-friendly products are creating new opportunities for market players. Leading companies are investing in organic, chemical-free cleaning products that align with consumer preferences for safer and environmentally friendly options. However, concerns over the potential side effects of chemical-based cleaners, such as skin irritation, may pose challenges to market growth. With increasing investments in eco-friendly innovations and online sales channels, the market is expected to witness continued growth during the forecast period.

Household Cleaning Products – Overview

Household cleaning products are substances or formulations designed to remove dirt, stains, and unwanted contaminants from surfaces within a home. These products are typically used to clean floors, countertops, windows, furniture, and appliances. They come in various forms, including liquids, powders, sprays, and wipes, and may contain ingredients like detergents, disinfectants, abrasives, and solvents to effectively clean, sanitize, and maintain hygiene. Household cleaning products also often feature additional properties such as pleasant fragrances, antibacterial agents, or eco-friendly components to cater to different consumer needs and preferences.

United States Household Cleaning Products Market

Growth Drivers

Rising Consumer Awareness of Hygiene

Chemicals have become integral to daily lives, influencing choices and behaviors. As awareness of hygiene and safety grows, there is a notable shift toward eco-friendly and natural products that are gentle on both skin and the environment. This rising global demand for green cleaning solutions is primarily driven by heightened environmental consciousness, prompting consumers to prioritize natural and organic options, even if they come at a premium price. The transformation in consumer preferences is significantly reshaping the market landscape. With an increasing number of individuals seeking effective cleaning alternatives that avoid harsh chemicals, the reliance on traditional chemical-based products is expected to decline. This willingness to invest in environmentally friendly cleaning solutions reflects a broader commitment to personal and environmental hygiene, further propelling market growth.

Challenges

Health Concerns and Allergies

Health concerns and allergies are significant restraints on the growth of the United States household cleaning products market. As consumers become more aware of the potential adverse effects of harsh chemicals, there is an increasing demand for safer, non-toxic alternatives. Allergic reactions and sensitivities to certain ingredients prompt individuals to seek products labeled as hypoallergenic or free from harmful substances. This shift in consumer preferences towards safer cleaning solutions challenges traditional manufacturers to reformulate their products, impacting overall market dynamics and growth potential.

Impact of Escalating Geopolitical Tensions on United States Household Cleaning Products Market

Escalating geopolitical tensions among countries across regions could have a significant impact on the growth of United States Household Cleaning Products Market. These tensions can disrupt supply chains, leading to shortages of raw materials and increased production costs. Trade restrictions and tariffs may further hinder access to international suppliers, affecting product availability and pricing. Additionally, heightened uncertainty may shift consumer spending patterns, prompting individuals to prioritize essential goods over discretionary purchases, which can impact the overall demand for cleaning products. As a result, manufacturers may need to adapt their strategies to navigate these challenges effectively.

United States Household Cleaning Products Market

Segmental Coverage

United States Household Cleaning Products Market – By Product Type

By product type, United States Household Cleaning Products Market is divided into Laundry Detergents, Surface Cleaners, Dishwashing Products, Toilet Cleaners, and other segments. The surface cleaner segment holds the highest share in United States Household Cleaning Products Market by product type. Surface cleaners are primarily utilized to eliminate stains, dust, clutter, and unpleasant odors from various surfaces. The market for surface cleaners is expected to expand during the forecast period, driven by the availability of specialized products designed for materials like wood and tile. The rising threat of bacterial infections and illnesses linked to unclean floors and surfaces has significantly increased global demand for surface cleaners. To address this surge in consumer interest, manufacturers are focusing on launching innovative products, enhancing technological advancements, and expanding their production capacities.

United States Household Cleaning Products Market – By Price Range

By price range, United States Household Cleaning Products Market is divided into Low, Medium, and High segments.

United States Household Cleaning Products Market – By Distribution Channel

On the basis of distribution channel, United States Household Cleaning Products Market split into Online and Offline segments.

Competitive Landscape

Major players operating in United States Household Cleaning Products Market include Procter & Gamble (P&G), The Clorox Company, SC Johnson & Son, Church & Dwight Co., Inc, Reckitt Benckiser, Henkel AG & Co. KGaA, Seventh Generation, Mrs. Meyer's Clean Day, and Rubbermaid. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In July 2024 - Clean Habits, utilizing a patented Synbio formula that combines prebiotics and probiotics, started offering a five-day cleaning solution with a three-year shelf life.

Scope of the Report

By Product Type

• Laundry Detergents

• Surface Cleaners

• Dishwashing Products

• Toilet Cleaners

• Others

By Price Range

• Low

• Medium

• High

By Distribution Channel

• Online

• Offline