Report Overview

United States Lawn Mowers Market – Industry Trends & Forecast Report, 2030

United States Lawn Mowers Market size by value was estimated at USD 6.27 billion in 2023. During the forecast period between 2024 and 2030, United States Lawn Mowers Market size is expected to expand at a CAGR of 5.60% reaching a value of USD 8.57 billion by 2030. United States Lawn Mowers Market is driven by growing landscaping maintenance, rising awareness about green roofs, and expanding technological innovations. The increasing demand for smart and robotic equipment, along with a focus on sustainable lawn care solutions, also contributes to market growth. These factors collectively propel the market forward, ensuring its steady expansion.

Lawn Mowers – Overview

Lawn mowers are garden tools used to cut grass to an even height. They range from simple, manually operated push mowers to sophisticated, automated robotic mowers. Powered by gas, electricity, or batteries, they come in various types: rotary, reel, and hover mowers. Lawn mowers are essential for maintaining aesthetically pleasing and healthy lawns, crucial for both residential and commercial landscapes. Advances in technology have led to eco-friendly, smart mowers with features like remote control and programmable schedules, enhancing convenience and efficiency in lawn care.

United States Lawn Mowers Market

Growth Drivers

Increase in Homeownership and Landscaping

The increase in homeownership and landscaping significantly drives United States Lawn Mowers Market. As more people own homes, the demand for well-maintained lawns and gardens rises. This trend is supported by growing awareness of the importance of curb appeal and outdoor aesthetics. Consequently, homeowners invest in lawn mowers and landscaping equipment to keep their properties attractive, contributing to market growth.

Challenges

Rising Fuel Costs

The rising fuel costs significantly restrain United States Lawn Mowers Market. Higher gasoline prices increase the operational costs for gas-powered lawn mowers, making them less economical for consumers. This leads to a shift towards electric and battery-powered alternatives, which, while beneficial for the environment, can be more expensive upfront. Consequently, rising fuel costs hinder the market growth of traditional gas-powered lawn mowers, impacting overall sales and profitability.

Impact of Escalating Geopolitical Tensions on United States Lawn Mowers Market

Intensifying geopolitical tensions among countries and spreading across the major regions could adversely affect the grwoth of United States Lawn Mowers Market. Political, economic, and trade tensions could disrupt global supply chains, leading to shortages of raw materials and increased costs for manufacturers. Additionally, political instabilities could deter investments and affect consumer confidence, leading to reduced spending on lawn care equipment. The resulting economic strain can hinder market growth, despite the rising demand for quality lawn mowers.

United States Lawn Mowers Market

Segmental Coverage

United States Lawn Mowers Market – By Product Type

By product type, United States Lawn Mowers Market is divided into Ride-on Mowers, Push Mowers, and Robotic Mowers segments. The ride-on mowers segment holds a larger share of United States Lawn Mowers Market by product type. Ride-on mowers dominate the market due to their efficiency, especially for larger lawns and commercial use. Their popularity stems from ease of use, comfort, and suitability for extensive landscapes, such as parks, sports fields, and estates. Homeowners with sizable properties also prefer ride-on mowers for time savings and convenience. Additionally, the development of advanced features like zero-turn technology and better fuel efficiency further boosts demand, making this segment the leader in United States Lawn Mowers Market.

United States Lawn Mowers Market – By Technology

Based on technology, United States Lawn Mowers Market is divided into Manual, Electric, Petrol, Robotic, and other segments. The petrol lawn mowers segment holds the largest share of United States Lawn Mowers Market by technology. Petrol-powered mowers are widely favored due to their high power, efficiency, and suitability for larger lawns. These mowers offer greater mobility and cutting capacity compared to manual or electric options, making them popular for residential and commercial lawn care. While electric and robotic lawn mowers are gaining traction with advancements in eco-friendly technology, petrol mowers continue to dominate due to their durability and versatility, especially in areas with larger lawn spaces.

United States Lawn Mowers Market – By End Use

On the basis of end use, United States Lawn Mowers Market is divided into Residential, Professional Landscaping Services, Golf Courses, Government, and other segments. The residential segment is the largest end use in United States Lawn Mowers Market. The segment’s dominance is driven by the high number of homeowners across the United States who invest in lawn care equipment to maintain their properties. The rising trend of outdoor aesthetics and DIY landscaping also contributes to this segment's growth. Additionally, innovations in lawn mower technologies, such as battery-powered and robotic mowers, appeal to residential users seeking convenience and efficiency. The demand for environmentally friendly and low-maintenance lawn care solutions further bolsters the residential segment’s leading position in the market.

Competitive Landscape

Key players in the highly competitive United States Lawn Mowers Market include Toro, Honda, John Deere, MowerMax, Ariens, Craftsman, Husqvarna, Walker Mowers, Exmark, and Poulan Pro. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In September 2023 - John Deere formed partnership with EGO and parent company Chervon to provide EGO battery-powered lawn care solutions through John Deere dealers.

Scope of the Report

By Product Type

• Ride-on Mowers

• Push Mowers

• Robotic Mowers

By Technology

• Manual

• Electric

• Petrol

• Robotic

• Others

By End Use

• Residential

• Professional Landscaping Services

• Golf Courses

• Government

• Others

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. United States Lawn Mowers Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increase in Homeownership and Landscaping
         2. Increasing Disposable Income
         3. Changing Consumer Preferences
      2. Restraints
         1. Rising Fuel Costs
         2. Environmental Concerns
      3.  Opportunities
         1. Growing DIY Culture
         2. Advancement in Technology
      4. Challenges
         1. Maintenance and Repair Costs
         2. Competition from Other Lawn Care Services
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. United States Lawn Mowers Market Marketing Strategies
5. United States Lawn Mowers Market: Pricing Analysis
6. United States Lawn Mowers Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
         1. Ride-on Mowers
         2. Push Mowers
         3. Robotic Mowers
      2. By Technology
         1. Manual
         2. Electric
         3. Petrol
         4. Robotic
         5. Others
      3. By End Use
         1. Residential
         2. Professional Landscaping Services
         3. Golf Courses
         4. Government
         5. Others
7. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. United States Lawn Mowers Company Market Share Analysis, 2023
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
8. Impact of Escalating Geopolitical Tensions on United States Lawn Mowers Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
   1. Toro
   2. Honda
   3. John Deere
   4. MowerMax
   5. Ariens
   6. Craftsman
   7. Husqvarna
   8. Walker Mowers
   9. Exmark
   10. Poulan Pro
   11. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
    1.    Qualitative Research
       1.  Primary & Secondary Research
    2.    Quantitative Research
    3.    Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.    Breakdown of Primary Research Respondents, By Country
    5.    Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       United States Lawn Mowers Segmentation             

Figure 2       United States Lawn Mowers Market Value Chain Analysis           

Figure 3       Company Market Share Analysis, 2023         

Figure 4       United States Lawn Mowers Market Size, By Value (USD Billion), 2019–2030           

Figure 5       United States Lawn Mowers Market Share, By Product Type, By Value, 2019–2030                  

Figure 6       United States Lawn Mowers Market Share, By Technology, By Value, 2019–2030                  

Figure 7       United States Lawn Mowers Market Share, By End Use, By Value, 2019–2030          

List of Tables

Table 1        United States Lawn Mowers Market Size, By Value (USD Billion), 2019–2030 

Table 2        United States Lawn Mowers Market Size, By Product Type, By Value, 2019–2030         

Table 3        United States Lawn Mowers Market Size, By Technology, By Value, 2019–2030         

Table 4        United States Lawn Mowers Market Size, By End Use, By Value, 2019–2030

Table 5        Toro Company Overview

Table 6        Toro Financial Overview

Table 7        Honda Company Overview

Table 8        Honda Financial Overview

Table 9        John Deere Company Overview

Table 10      John Deere Financial Overview

Table 11      MowerMax Company Overview

Table 12      MowerMax Financial Overview

Table 13      Ariens Company Overview

Table 14      Ariens Financial Overview

Table 15      Craftsman Company Overview

Table 16      Craftsman Financial Overview

Table 17      Husqvarna Company Overview

Table 18      Husqvarna Financial Overview

Table 19      Walker Mowers Company Overview

Table 20      Walker Mowers Financial Overview

Table 21      Exmark Company Overview

Table 22      Exmark Financial Overview

Table 23      Poulan Pro Company Overview

Table 24      Poulan Pro Financial Overview