Report Overview

United States Sanitary Ware Market – Industry Size, Trends & Forecast Report, 2031

United States Sanitary Ware Market size was estimated at USD 4,895.92 million in 2024. During the forecast period between 2025 and 2031, United States Sanitary Ware Market size is projected to grow at a CAGR of 5.67% reaching a value of USD 7,202.71 million by 2031. United States Sanitary Ware Market is driven by urbanization, rising disposable incomes, and heightened hygiene awareness. Consumers increasingly prefer modern, aesthetically pleasing bathroom fixtures, leading to innovations like touchless faucets and smart toilets. The COVID-19 pandemic has further emphasized the importance of sanitation, boosting demand for advanced sanitary products. Additionally, the trend of bathroom personalization has gained traction, with manufacturers offering customizable solutions to meet diverse consumer preferences.

Sanitary Ware – Overview

Sanitary ware refers to fixtures and fittings used in bathrooms and restrooms, such as toilet sinks, basins, showers, and bathtubs. These products are essential for maintaining hygiene and comfort in various spaces, including residential, commercial, and public areas. Traditionally made from ceramic materials, advancements in technology have introduced alternative materials like stainless steel, plastic, and composite materials. Sanitary ware serves both functional needs and aesthetic preferences, contributing to modern architecture and interior design.

United States Sanitary Ware Market

Growth Drivers

Rising Construction Activities

United States Sanitary Ware Market is significantly driven by rising construction activities. The development of new residential and commercial buildings, especially in urban areas, necessitates proper sanitation facilities. This leads to increased installation of toilets and washrooms, boosting demand for sanitary ware products. Additionally, the trend towards smart cities and sustainable infrastructure incorporates advanced sanitary systems, further propelling market growth

Challenges

Volatility in Raw Material Prices

United States Sanitary Ware Market faces challenges due to the high volatility in raw material prices. Fluctuations in the costs of ceramics, metals, and plastics could impact production costs and profit margins for manufacturers. This unpredictability makes it difficult for companies to maintain stable pricing for consumers, potentially affecting demand. Additionally, changes in global supply chains and trade policies can further exacerbate these price fluctuations, adding to the complexity of managing production costs and ensuring profitability.

Impact of Escalating Geopolitical Tensions on United States Sanitary Ware Market

Escalating geopolitical tensions between United States and other countries could adversely affect the growth of United States Sanitary Ware Market by disrupting global supply chains, leading to raw material shortages and price volatility. Trade restrictions and tariffs can increase production costs, affecting profit margins. Additionally, geopolitical instability can deter investment and slow down construction activities, reducing demand for sanitary ware products. Companies may need to seek alternative suppliers or materials, potentially affecting product quality and availability. Overall, these tensions create an uncertain business environment, challenging market stability and growth.

United States Sanitary Ware Market

Segmental Coverage

United States Sanitary Ware Market – By Product Type

By product type, United States Sanitary Ware Market is divided into Toilet Sinks, Wash Basins, Urinals, Cisterns, and other Product Types segments. The toilet sinks segment, encompassing commodes and cisterns, is the largest product type in United States Sanitary Ware Market, holding the greatest market share. This dominance is attributed to the increasing construction activities and property developments, which boost the demand for sanitary products in both residential and commercial sectors. Additionally, the ceramics material segment is the most preferred for manufacturing high-quality sanitary fittings due to its durability and aesthetic appeal.

United States Sanitary Ware Market – By Material

Based on material, United States Sanitary Ware Market is divided into Ceramics, Pressed Metal, Acrylic Plastics & Perspex, and other Materials segments. The ceramics segment holds the largest share of United States Sanitary Ware Market by material. This dominance is attributed to ceramics' durability, non-porous nature, and ease of cleaning, making them ideal for sanitary applications.

United States Sanitary Ware Market – By End User

On the basis of end user, United States Sanitary Ware Market is bifurcated into Residential and Commercial segments. The residential segment holds a significant share of United States Sanitary Ware Market by end user. The domianance of the residential segment is driven by factors such as urbanization, rising disposable incomes, and a growing trend in home renovations. This demand is further bolstered by consumers' increasing preference for modern and efficient sanitary solutions in their homes. While the commercial segment also contributes notably, especially with the expansion of hotels, offices, and shopping malls, the residential sector remains dominant. Additionally, the market has seen a surge in demand for smart and eco-friendly sanitary products across both segments.

United States Sanitary Ware Market – By Distribution Channel

United States Sanitary Ware Market by distribution channel is split into Retail and Wholesale segments. The wholesale distribution segment is a larger distribution channel in United States Sanitary Ware Market. The dominance is attributed to factors such as lower product prices, the ability to supply sanitary ware in bulk, and reduced lead times. While wholesale leads in revenue, the retail distribution segment is experiencing faster growth.

Competitive Landscape

Major companies operating in United States Sanitary Ware Market include Kohler Co., American Standard Brands, TOTO USA, Gerber Industries, LIXIL Group, Delta Faucet Company, Sloan Valve Company, Jacuzzi Brands, Crane Co., Duravit, and Roca USA. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In 2024 - TOTO unveiled the WASHLET S7, a bathroom product that combines design with advanced technology and improved cleaning features.

Scope of the Report

By Product Type 

• • Toilet Sinks

  • Wash Basins

  • Urinals

  • Cisterns

  • Other Product Types

By Material

• • Ceramics

  • Pressed Metal

  • Acrylic Plastics & Perspex

  • Other Materials

End User

• • Residential

  • Commercial

Distribution Channel

• • Retail

  • Wholesale

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. United States Sanitary Ware Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Drivers
         1. Rising Construction Activities
         2. Increasing Disposable Incomes
         3. Urbanization and Renovation Trends
      2. Restraints
         1. Technological Upgradation Costs
      3. Opportunities
         1. Smart Sanitary Ware Integration
         2. Sustainable Product Development
      4. Challenges
         1. Supply Chain Disruptions
         2. Volatility in Raw Material Prices
         3. Environmental Regulations
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. United States Sanitary Ware Market: Marketing Strategies
5. United States Sanitary Ware Market: Pricing Analysis
6. United States Sanitary Ware Market Overview
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type 
         1. Toilets
         2. Wash Basins
         3. Urinals
         4. Cisterns
         5. Other Product Types
      2. By Material
         1. Ceramics
         2. Pressed Metal
         3. Acrylic Plastics & Perspex
         4. Other Materials
      3. End User
         1. Residential
         2. Commercial
      4. Distribution Channel
         1. Retail
         2. Wholesale
7. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. United States Sanitary Ware Market Share Analysis, 2024
      1. 1. Competitive Benchmarking, By Operating Parameters
   3. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on United States Sanitary Ware Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Kohler Co.
   2. American Standard Brands
   3. TOTO USA
   4. Gerber Industries
   5. LIXIL Group
   6. Delta Faucet Company
   7. Sloan Valve Company
   8. Jacuzzi Brands
   9. Crane Co.
   10. Duravit
   11. Roca USA
   12. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3.  Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.  Breakdown of Primary Research Respondents, By Region
    5.  Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       United States Sanitary Ware Segmentation                      

Figure 2       United States Sanitary Ware Market Value Chain Analysis          

Figure 3       Company Market Share Analysis, 2024                  

Figure 4       United States Sanitary Ware Market Size, By Value (USD Million), 2019–2031                   

Figure 5       United States Sanitary Ware Market Share, By Product Type, By Value, 2019–2031                            

Figure 6       United States Sanitary Ware Market Share, By Material, By Value, 2019–2031                                                

Figure 7       United States Sanitary Ware Market Share, By End User, By Value, 2019–2031

Figure 8       United States Sanitary Ware Market Share, By Distribution Channel, By Value, 2019–2031

Figure 9       United States Sanitary Ware Market Share, By Product Type, By Value, 2019–2031

List of Tables

Table 1         United States Sanitary Ware Market Size, By Value (USD Million), 2019–2031

Table 2         United States Sanitary Ware Market Share, By Product Type, By Value, 2019–2031                            

Table 3         United States Sanitary Ware Market Share, By Material, By Value, 2019–2031                                                

Table 4         United States Sanitary Ware Market Share, By End User, By Value, 2019–2031

Table 5         United States Sanitary Ware Market Share, By Distribution Channel, By Value, 2019–2031

Table 6         United States Sanitary Ware Market Share, By Product Type, By Value, 2019–2031

Table 7         Kohler Co. Company Overview

Table 8         Kohler Co. Financial Overview

Table 9         American Standard Brands Company Overview

Table 10       American Standard Brands Financial Overview

Table 11       TOTO USA Company Overview

Table 12       TOTO USA Financial Overview

Table 13       Gerber Industries Company Overview

Table 14       Gerber Industries Financial Overview

Table 15       LIXIL Group Company Overview

Table 16       LIXIL Group Financial Overview

Table 17       Delta Faucet Company: Company Overview

Table 18       Delta Faucet Company Financial Overview

Table 19       Sloan Valve Company: Company Overview

Table 20       Sloan Valve Company Financial Overview

Table 21       Jacuzzi Brands Company Overview

Table 22       Jacuzzi Brands Financial Overview

Table 23       Crane Co. Company Overview

Table 24       Crane Co. Financial Overview

Table 25       Duravit Company Overview

Table 26       Duravit Financial Overview

Table 27       Roca USA Company Overview

Table 28       Roca USA Financial Overview