Report Overview

Adoption of innovations in materials, design, and connectivity and increasing acceptance of sexuality and sex positivity are expected to boost the growth of United States Sex Toys Market during the forecast period between 2024 and 2030.

United States Sex Toys Market - Industry Trends & Forecast Report, 2030

United States Sex Toys Market size was estimated to be worth USD 9.87 billion in 2023. During the forecast period between 2024 and 2030, United States Sex Toys Market size is projected to grow at a CAGR of 8.60%, reaching a value of USD 17.54 billion by 2030. Major growth factors for United States Sex Toys Market include high awareness around sexual health and self-pleasure among adults. In addition, the presence of a diverse consumer base of different age groups, sexual orientations, races and nationalities and a positive outlook towards sex among American consumers are projected to further drive United States Sex Toys Market in the coming years.

Sex Toys – Overview

Sex toys are items that individuals use for sex or masturbation. They are sometimes known as adult toys or "marital aids." A list of popular sex toys includes dildos, vibrators, butt plugs, prostate massagers, and penis rings.

United States Sex Toys Market

Growth Drivers

Rising Integration of Advanced Technologies

The rising integration of advanced technology, such as artificial intelligence (AI) and machine learning (ML), may present lucrative growth opportunities to companies in United States Sex Toys Market over the forecast period. Sex toys incorporated with these technologies can provide personalized stimulation based on user preferences and physiology. In addition, sex toys with technological integration also provide remote accessibility and track user data for future analysis. Furthermore, many sex toy manufacturers are also launching virtual reality (VR) and augmented reality (AR) to enhance user experience during their solo play, which is anticipated to drive the market in the coming years.

Challenges

Lack of Studies surrounding Safety of Sex Toys

Sex toys are gaining significant popularity as they are used to enhance sexual pleasure for both single users as well as among couples. However, a lack of studies surrounding the safety of materials used to produce sex toys may pose health risks among its users. Sex toys such as vibrators and beads are made of plastic, latex, or rubber. These materials are heavily regulated among kid toys because of their potentially toxic nature. A recent experiment at Duke University found that some sex toys, such as vibrators and anal toys, shed nanoplastic fragments when mechanically rubbed or scraped. These factors may limit the growth of United States Sex Toys Market.

Impact of Escalating Geopolitical Tensions on United States Sex Toys Market

Further spreading and intensifying geopolitical tensions among countries across the major regions may not directly impact the United States Sex Toys Market. However, they do affect various aspects of the market. For instance, geopolitical tensions cause supply chain disruption due to tariffs and trade restrictions imposed by the United States. The country imports a significant amount of sex toys from other countries, particularly China. Trade restrictions imposed result in shortages of products, leading to increased prices and a lack of accessibility to sex toys. The economic stability caused by geopolitical tensions may also prompt consumers to prioritize essential purchases over luxury items, including sex toys. However, these tensions and conflicts may be lucrative to domestic brands and increase focus towards domestic production of sex toys.

United States Sex Toys Market

Segmental Coverage

United States Sex Toys Market – By Product Type

Based on product type, United States Sex Toys Market is segmented into vibrators, dildos, penis rings, anal toys, masturbation sleeves, bondage, sex dolls, and others. Vibrators hold the largest share of United States Sex Toys Market by product type. The presence of a large consumer base drives the demand for vibrators in the United States. These sex toys are particularly popular among women. In addition, technological advancements are anticipated to provide lucrative growth opportunities to the market. The companies are increasingly integrating advanced technologies, such as artificial intelligence and augmented reality, into their products that are capable of providing a more personalized experience.

United States Sex Toys Market – By Distribution Channel

Based on distribution channel, United States Sex Toys Market is segmented into e-commerce, mass merchandisers, specialty stores, and others. The e-commerce segment dominates United States Sex Toys Market. The sex toys companies sell their products on popular e-commerce websites, such as Amazon.com, or curate their own websites to ensure the privacy of their consumers. Furthermore, e-commerce platforms provide discreet packaging that proves convenient to customers, particularly women and people belonging to the LGBTQ+ community. However, the specialty stores also cover substantial market share owing to the presence of a high number of sex toys stores in the US, particularly urban cities such as New York.

Competitive Landscape

Major companies in the intensely competitive United States Sex Toys Market include Reckitt Benckiser Group plc, Church & Dwight Co., Inc., Lovehoney Group Ltd, LifeStyles Healthcare Pte Ltd, LELO, Doc Johnson Enterprises, Unbound, Tenga Co., Ltd, Fun Factory, BMS Factory, and California Exotic Novelties. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product Type

• Vibrators

• Dildos

• Penis Rings

• Anal Toys

• Masturbation Sleeves

• Bondage

• Sex Dolls

• Others

By Distribution Channel

• E-commerce

• Mass Merchandisers

• Specialty Stores

• Others