Report Overview

Rising disposable income, growing popularity of water sports and beach vacations, expanding e-commerce platforms, and increasing social media influence are expected to drive United States Swimsuits Market during the forecast period between 2024 and 2030.

United States Swimsuits Market – Industry Trends & Forecast Report, 2030

United States Swimsuits Market size by value was estimated at USD 4.24 billion in 2023. During the forecast period between 2024 and 2030, United States Swimsuits Market size is expected to expand at a CAGR of 3.90% reaching a value of USD 5.53 billion by 2030. Key factors driving the growth of United States Swimsuits Market include increasing disposable income, growth in water sports and beach holidays, expansion of e-commerce platforms and increasing influence of social media, rapid innovation, and changing fashion. The market also benefits from the expanding tourism industry and the increasing spending power of consumers. All these factors contribute to the growing demand for swimwear in the United States.

Swimsuits – Overview

Swimsuits are garments designed for water-based activities like swimming, diving, and surfing, as well as sunbathing. They come in various styles, including one-piece suits, bikinis, tankinis, and swim trunks. Swimsuits cater to different body types and fashion preferences, offering options for both functionality and style. Innovations in materials and designs have led to the development of performance-enhancing and eco-friendly swimwear. Swimsuits are essential for recreational and competitive water activities.

United States Swimsuits Market

Growth Drivers

Growing Interest in Water Sports and Activities

A growing emphasis on health and fitness is driving United States Swimsuits Market. Increasing participation in water sports and fitness activities, due to health consciousness and lifestyle changes is increasing the demand for functional and comfortable swimwear. A growing number of fitness influencers and social media platforms also promote swimwear as part of an active lifestyle. Also, innovations in swimwear materials and designs are catering to the needs of fitness enthusiasts, fueling the growth of the market.

Challenges

Seasonal Demand Especially During Summer Months

The growth of United States Swimsuits Market faces a significant challenge due to seasonal demand, especially peaking during the summer months. The seasons cause sales to fluctuate, with peak demand in winter and significant declines in the colder months. Retailers and manufacturers must manage inventories closely to avoid overpacking or failure to ignite. In addition, marketing efforts need to be strengthened during peak periods to maximize sales, which may increase operating costs.

Impact of Escalating Geopolitical Tensions on United States Swimsuits Market

Intensifiction and further spreading of geopolitical tensions among countries across major regions could adversely affect United States Swimsuits Market. Disruptions in global supply chain may lead to delays in raw materials and increased production costs. Trade restrictions and tariffs may affect imports of swimwear and related accessories. Further, economic instability due to geopolitical turmoil can reduce consumer spending on non-essential items such as swimwear. Travel restrictions and reduced tourism may further reduce the demand for swimwear, as fewer people participate in beach holidays and water sports. Overall, escalating geopolitical conflicts resut in an uncertain market environment. Consequently, it would affect the growth of United States Swimsuits Market.

United States Swimsuits Market

Segmental Information

United States Swimsuits Market – By Product Type

By product type, United States Swimsuits Market is divided into One-piece Swimsuits, Two-piece Swimsuits (Bikinis), Swim Trunks, Swim Shorts, Swim Jammers, Rash Guards, Wetsuits, and other (Tankinis and Monokinis) segments. Two-piece swimsuits (bikinis) represent the largest segment in United States Swimsuits Market. This popularity stems from their fashion-forward appeal, a wide variety of styles, and versatility for different occasions, from beachwear to poolside activities. The growing emphasis on body positivity, swimwear fashion trends, and the influence of social media have further driven the demand for bikinis. They cater to a broad consumer base, offering flexibility in mix-and-match options, making them a favorite among women in various age groups.

United States Swimsuits Market – By Material Type

Based on material type, United States Swimsuits Market is divided into Polyester, Nylon, Spandex/Lycra, Neoprene, Cotton, PBT (Polybutylene Terephthalate), and other segments. The polyester segment is the largest material type of United States Swimsuits Market. Polyester is highly preferred due to its durability, resistance to chlorine, and ability to retain color, making it ideal for swimwear. Its quick-drying properties and resistance to stretching and shrinking further boost its demand. Additionally, polyester is widely used in competitive and recreational swimwear due to its affordability and longevity, making it the dominant material in the U.S. market over alternatives like nylon and spandex/lycra.

United States Swimsuits Market – By Usage

By usage, United States Swimsuits Market is divided into Recreational Swimwear, Professional Swimwear (Competitive Swimming), Water Sports & Activities, and Beachwear segments. The beachwear segment holds the largest share of United States Swimsuits Market. This is primarily driven by the high demand for casual and trendy swimwear for vacations, beach outings, and leisure activities. The growing interest in coastal tourism, along with the influence of fashion trends and social media, further boosts the popularity of beachwear. Additionally, the availability of diverse styles, fabrics, and designs has helped this segment dominate the market over recreational swimwear, professional swimwear, and water sports segments.

United States Swimsuits Market – By Distribution Channel

Based on distribution channel, United States Swimsuits Market is divided into Online Retail, Specialty Swimwear Stores, Department Stores, Supermarkets/Hypermarkets, and Sports Stores segments. The online retail segment holds the largest market share of United States Swimsuits Market, as the segment has experienced rapid growth due to the convenience of shopping from home, wider product variety, and easy comparison of prices and styles. E-commerce platforms also offer targeted promotions and discounts, making them attractive to consumers. The increasing adoption of smartphones, coupled with rising internet penetration, has further fueled the growth of the online retail segment, surpassing traditional brick-and-mortar channels.

United States Swimsuits Market – By End User

On the basis of end user, United States Swimsuits Market is divided into Men, Women, and Children segments. The women segment holds the largest share of United States Swimsuits Market, due to a broad variety of swimwear styles and the high consumer demand for fashionable, functional, and performance-enhancing options among women. Trends such as athleisure, body positivity, and the increasing participation of women in water sports and fitness activities have contributed to the segment's growth. Additionally, frequent product launches, celebrity endorsements, and social media influence further bolster the women's swimwear market.

Competitive Landscape

Key players in the highly competitive United States Swimsuits Market include Arcus Apparel Group, Bali Swim, BOLD Swim, Bellakini Swimwear Factory, Catalina swimwear, Frankies Bikinis, Lefty Production Co., and SWIM USA. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product Type

• One-piece Swimsuits

• Two-piece Swimsuits (Bikinis)

• Swim Trunks

• Swim Shorts

• Swim Jammers

• Rash Guards

• Wetsuits

• Others (Tankinis, Monokinis)

By Material Type

• Polyester

• Nylon

• Spandex/Lycra

• Neoprene

• Cotton

• PBT (Polybutylene Terephthalate)

• Others

By Usage

• Recreational Swimwear

• Professional Swimwear (Competitive Swimming)

• Water Sports & Activities

• Beachwear

By Distribution Channel

• Online Retail

• Specialty Swimwear Stores

• Department Stores

• Supermarkets/Hypermarkets

• Sports Stores

By End User

• Men

• Women

• Children