Report Overview

The growth of the global video streaming market can be attributed to the emergence of innovative advancements like artificial intelligence and blockchain technology which have resulted in the enhancement of video quality. Moreover, the extensive adoption of smartphones coupled with the rising popularity of social media platforms for marketing and branding purposes is projected to further propel growth...

Global Video Streaming Market - Industry Trends & Forecast Report 2028 

The global video streaming market was worth USD 60.1 Billion in 2021 and is anticipated to reach USD 213.1 Billion by USD 2028 at a CAGR of 19.9% during the forecast period of 2018-2028. The growth of the global video streaming market can be attributed to the emergence of innovative advancements like artificial intelligence and blockchain technology which have resulted in the enhancement of video quality, thereby propelling the market growth. Moreover, Artificial Intelligence plays an indispensable role in cinematography, editing, voice-overs, scriptwriting, and numerous other facets of video making and upload. Moreover, the extensive adoption of smartphones coupled with the rising popularity of social media platforms for marketing and branding purposes is projected to further propel the growth of the global video streaming market during the forecast period.

Video Streaming Overview 

Streaming refers to the continuous transmission of video or audio files from the server to the client. To be more precise, streaming happens when the consumers watch TV or listen to a podcast on the devices connected to the internet. In the case of streaming, the media file being played on the client device, which can be an audio, video, or any other file, is stored remotely. Then, it is transmitted over the internet a few seconds at a time. When this file is a video, this process is called video streaming.

Global Video Streaming Market

Growth Drivers 

Rising penetration of mobile devices and growing number of internet users

 

Digital media consumption is increasing substantially throughout the world. This has been caused by the augmentation in the number of devices supporting digital media, coupled with the rising penetration of the high internet speed. This has provided the customers with the ability to access the media content of their choice, be it entertainment, information, or social activity, anywhere and anytime. Mobile devices have taken over as the preferred medium of consuming online media among all the digital devices used. The smartphone market has observed unparalleled growth in the last five years. As per the 2020 data, 5.22 billion people worldwide own a smartphone which is over 60% of the global population. The online video trend blasts the volume of internet traffic generated at a high proportion. It is anticipated to account for approximately 60% of the total internet traffic by 2022. Moreover, the networks, multimedia service-capable mobile devices, better access to the internet, and an application development ecosystem are some of the factors responsible for propelling the market growth of the global video streaming market.

Rising Demand In Growing Countries Expected To Drive The Global Video Streaming Market Growth

The burgeoning adoption of cloud-based solutions to amplify the reach of video content is positively manipulating the market growth. This trend is mainly experienced in the countries of North America and Europe. Moreover, the ongoing technological advancements and innovations are anticipated to meet the users’ rising expectations for outstanding video quality, security, and performance. These technologies offer more efficient ways to encode, organize, and distribute data, thus restructuring the digital space. For instance- Artificial Intelligence plays a crucial role in the streaming industry, from preventing copyright breaches to regulating illegal content. The adoption of AI for streaming various videos has been mounting among content developers, producers, and others to regulate the issues related to live streaming.

Growth Restraint

Bandwidth Challenges Coupled With Latency Challenges To Hinder The Market Growth

Although video streaming promises numerous benefits, bandwidth limitation coupled with latency issues forms some of the challenges that hamper the growth of the global video streaming market. This averts the viewers from experiencing a smooth streaming experience. Moreover, videos with larger bandwidth capabilities and higher resolutions generally create a bandwidth crisis on the network. For instance- Netflix needs an internet speed of 12 Mbps for 3D streaming, 7 Mbps, and 5 Mbps for Super H.D. and H.D., respectively. Furthermore, the sluggish connection speed can create issues with the quality of the video content. Additionally, higher resolutions may lead to reliability and latency issues. All these factors are projected to impede market growth during the forecast period.

Impact Of COVID-19 On Global Video Streaming Market.

The repercussions of the COVID-19 pandemic that engulfed the world at the start of 2020 could be felt immensely on the global Video Streaming market. Important governments all over the globe imposed lockdowns, thus prisoning the world in quarantine into their own houses. As a result, people turned towards online video streaming for entertainment, which spiked their demand to a tremendous extent, thus strengthening their growth rate. The video streaming services have witnessed a hike of about 10% in viewership due to the lockdown. The audience of video streaming services has drastically escalated across the world. Most video streaming platforms, such as Netflix, YouTube, Amazon Prime Video, Disney+ have recorded an increment in the viewership globally. For instance- in March 2020, Netflix recorded an increment of more than 50% in the count of first-time installations of its mobile application in Italy and more than 3 % in Spain.

Global Video Streaming Market– By Component

The global video streaming market is classified into hardware, software, and services based on components. The hardware comprises media streamers and encoders. Similarly, the software segment includes of transcoding & processing, video delivery & distribution, video management, and others. The content delivery services comprise Pay-TV, internet protocol TV (IPTV), and over-the-top (OTT). Amidst the segmentation, the content delivery services is expected to register the highest growth during the forecast period. This can be attributed to the rising OTT platforms, smart TV, original content, in-home entertainment, internet facility, and other benefits. Moreover, Pay-TV is anticipated to attain the largest share due to its early and fast-paced adoption.

Furthermore, software streaming is projected to experience robust growth during the forecast period. The trend of on-demand services, video analytics, learning through videos, and others will likely propel its demand. The key players offer numerous software such as vMix software, Hippo Video, Streamlabs OBS, and XSplit Broadcaster.

Global Video Streaming Market– By Streaming Type

The global video streaming market has been classified into live and on-demand streaming based on streaming type. Amidst the segmentation, the live streaming segment accounted for the largest market share in 2021, with around more than half of the market share. This can be ascribed to the burgeoning demand for digital media devices and faster internet, which helps the consumers access the media content from anywhere. Furthermore, numerous other factors augment the demand for live streaming of videos, like mobile viewing, ad-free content, analytics tracking, immense audience potential, abundant content use,  and high-quality streams.

Global Video Streaming Market– Regional Insights

Based on regions, the global Video Streaming market has been segmented into five categories- North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Amidst the segmentation, North America dominated the global video streaming market share in 2021. This can be ascribed majorly to the speedy growth of cloud-based streaming services. On the other hand, the European region also accounted for a substantial market share. It is likely to exhibit steady growth due to the large population watching online content. Meanwhile, the Asia Pacific is anticipated to grow at the highest CAGR during the forecast period due to the increasing use of mobiles and tablets, the popularity of online streaming, and rapid technological advancements taking place in the region.

Competitive Landscape 

The video streaming market is fragmented, with numerous players serving the market. The key players dominating the global Video Streaming market are Akamai Technologies, Amazon Web Services, Inc., Apple Inc., Cisco Systems, Inc., Google, Kaltura, Inc., Netflix, Inc., International Business Machine Corporation (IBM Cloud Video), Wowza Media Systems, LLC, Hulu, LLC. BM, Kaltura, BrightCove, Panopto, Haivision, Vimeo, VBrick, Polycom, Qumu, Sonic FoundryMediaPlatform and other prominent players. The market players are focusing on increasing their customer base to attain a competitive edge in the market. The key marketing strategies adopted by the players are introduction of new offers, new and advanced service launches, collaborations, partnerships and acquisition to expand their customer reach. Different strategies are adopted like engaging in strategic alliances, agreements, mergers and collaborations.

Recent Development

• July 2021: Carlyle announced the acquisition of LiveU, a live video streaming company that is one of the foremost developers of live streaming software and hardware, used by about 3,000 key media organizations. Carlyle bought it from Francisco Partners, another firm that attained LiveU about two years ago. According to the sources, the transaction cost around $400 million.

• December 2021: Mux, the chief developer video platform, declared the acquisition of Stream Club, a San Francisco-based company that allows users to effortlessly produce and broadcast studio-quality live streams. Stream Club's platform empowers customizable live streaming experiences through its SDK and API for developers. It provides a drag-and-drop studio experience for customizing, designing, and broadcasting live streams in little time.

Scope of Report:

 

Attribute	Details
Years Considered	Historical data- 2018-2021
	Base Year- 2021
	Forecast- 2022-2028
Facts Covered	Revenue in USD Million
Market Coverage	United States, Canada, Germany, United Kingdom, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Saudi Arabia, United Arab Emirates, South Africa
Product/Service Segmentation	By component, by streaming type, by service, by revenue model, by deployment mode, by end-user and by region.
Key Players	Akamai Technologies, Amazon Web Services, Inc., Apple Inc., Cisco Systems, Inc., Google, Kaltura, Inc., Netflix, Inc., International Business Machine Corporation (IBM Cloud Video), Wowza Media Systems, LLC, Hulu, LLC. BM, Kaltura, BrightCove, Panopto, Haivision, Vimeo, VBrick, Polycom, Qumu, Sonic FoundryMediaPlatform and other prominent players

 

By Component  

• Hardware

• Software

• Content Delivery Services

By Streaming Type

• Live Video Streaming

• On-Demand Video Streaming

By Service

• Consulting

• Managed Services

• Training & Support

By Revenue Model

• Subscription Model

• Advertisement Model

• Rental Model

By Deployment Mode

• Cloud

• On-premises

By End-User

• Enterprise

  • Corporate Communications

  • Knowledge Sharing & Collaborations

  • Marketing & Client Engagement

  • Training & Development

• Consumer

  • Real-Time Entertainment

  • Web Browsing & Advertising

  • Gaming

  • Social Networking

  • E-Learning

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle-East and Africa

 

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation
3. Executive Summary
4. Global Video Streaming Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   3. Technological Advancement/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
5. Global Video Streaming Market Overview
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
         1. Hardware
         2. Software
         3. Content Delivery Services
      2. By Streaming Type
         1. Live Video streaming
         2. On-Demand Video streaming
      3. By Service
         1. Consulting
         2. Managed Services
         3. Training & Support
      4. By Revenue Model
         1. Subscription Model
         2. Advertisement Model
         3. Rental Model
      5. By Deployment Mode
         1. Cloud
         2. On-Premises
      6. By End-User
         1. Enterprise
            1. Corporate Communications
            2. Knowledge Sharing & Collaborations
            3. Marketing & Client Engagement
            4. Training & Development
         2. Consumer
            1. Real-Time Entertainment
            2. Web Browsing & Advertising
            3. Gaming
            4. Social Networking
            5. E-Learning
      7. By Region
         1. North America
         2. Europe
         3. The Asia Pacific
         4. Latin America
         5. The Middle East and Africa
6. North America Video Streaming Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
      2. By Streaming Type
      3. By Service
      4. By Revenue Model
      5. By Deployment Mode
      6. By End-User
      7. By Country
         1. United States
         2. Canada
7. Europe Video Streaming Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
      2. By Streaming Type
      3. By Service
      4. By Revenue Model
      5. By Deployment Mode
      6. By End-User
      7. By Country
         1. Germany
         2. United Kingdom
         3. Italy
         4. France
         5. Spain
         6. Rest of Europe
8. The Asia Pacific Video Streaming Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
      2. By Streaming Type
      3. By Service
      4. By Revenue Model
      5. By Deployment Mode
      6. By End-User
      7. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of Asia Pacific
9. Latin America Video Streaming Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
      2. By Streaming Type
      3. By Service
      4. By Revenue Model
      5. By Deployment Mode
      6. By End-User
      7. By Country
         1. Brazil
         2. Mexico
         3. Rest of Latin America
10. The Middle East & Africa Video Streaming Market
    1. Market Size & Forecast by Value, 2018-2028
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Component
       2. By Streaming Type
       3. By Service
       4. By Revenue Model
       5. By Deployment Mode
       6. By End-User
       7. By Country
          1. Saudi Arabia
          2. UAE
          3. South Africa
          4. Rest of Middle East & Africa
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis, 2021
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Merger, Acquisition, Partnership)
12. Impact of Covid-19 on Global Video Streaming Market Industry
13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
    1. Akamai Technologies
    2. Amazon Web Services, Inc.
    3. Apple Inc.
    4. Cisco Systems, Inc.
    5. Google
    6. Kaltura, Inc.
    7. Netflix, Inc.
    8. International Business Machine Corporation (IBM Cloud Video)
    9. Wowza Media Systems, LLC
    10. Hulu, LLC. BM
    11. Kaltura
    12. BrightCove
    13. Panopto
    14. Haivision
    15. Vimeo
    16. VBrick
    17. Polycom
    18. Qumu
    19. Sonic FoundryMediaPlatform
    20. Other prominent players

 

14. Key Strategic Recommendations

 

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

 

List Of Figures

 

Figure 1        Global Video Streaming Segmentation

Figure 2        Global Video Streaming Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        Global Video Streaming Market Size, By Value (USD Million), 2018-2028

Figure 5        Global Video Streaming Market Share, By Component, By Value, 2018-2028

Figure 6        Global Video Streaming Market Share, By Streaming Type, By Value, 2018-2028

Figure 7        Global Video Streaming Market Share, By Service, By Value, 2018-2028

Figure 8        Global Video Streaming Market Share, By Revenue Model, By Value, 2018-2028

Figure 9        Global Video Streaming Market Share, By Deployment Mode, By Value, 2018-2028

Figure 10       Global Video Streaming Market Share, By End-User, By Value, 2018-2028

Figure 11       Global Video Streaming Market Share, By Region, By Value, 2018-2028

Figure 12       North America Video Streaming Market Size, By Value (USD Million), 2018-2028

Figure 13       North America Video Streaming Market Share, By Component, By Value, 2018-2028

Figure 14       North America Video Streaming Market Share, By Streaming Type, By Value, 2018-2028

Figure 15       North America Video Streaming Market Share, By Service, By Value, 2018-2028

Figure 16       North America Video Streaming Market Share, By Revenue Model, By Value, 2018-2028

Figure 17       North America Video Streaming Market Share, By Deployment Mode, By Value, 2018-2028

Figure 18       North America Video Streaming Market Share, By End-User, By Value, 2018-2028

Figure 19       North America Video Streaming Market Share, By Country, By Value, 2018-2028

Figure 20       Europe Video Streaming Market Size, By Value (USD Million), 2018-2028

Figure 21       Europe Video Streaming Market Share, By Component, By Value, 2018-2028

Figure 22       Europe Video Streaming Market Share, By Streaming Type, By Value, 2018-2028

Figure 23       Europe Video Streaming Market Share, By Service, By Value, 2018-2028

Figure 24       Europe Video Streaming Market Share, By Revenue Model, By Value, 2018-2028

Figure 25       Europe Video Streaming Market Share, By Deployment Mode, By Value, 2018-2028

Figure 26       Europe Video Streaming Market Share, By End-User, By Value, 2018-2028

Figure 27       Europe Video Streaming Market Share, By Country, By Value, 2018-2028

Figure 28       The Asia-Pacific Video Streaming Market Size, By Value (USD Million), 2018-2028

Figure 29       The Asia-Pacific Video Streaming Market Share, By Component, By Value, 2018-2028

Figure 30       The Asia-Pacific Video Streaming Market Share, By Streaming Type, By Value, 2018-2028

Figure 31       The Asia-Pacific Video Streaming Market Share, By Service, By Value, 2018-2028

Figure 32       The Asia-Pacific Video Streaming Market Share, By Revenue Model, By Value, 2018-2028

Figure 33       The Asia-Pacific Video Streaming Market Share, By Deployment Mode, By Value, 2018-2028

Figure 34       The Asia-Pacific Video Streaming Market Share, By End-User, By Value, 2018-2028

Figure 35       The Asia-Pacific Video Streaming Market Share, By Country, By Value, 2018-2028

Figure 36       Latin America Video Streaming Market Size, By Value (USD Million), 2018-2028

Figure 37       Latin America Video Streaming Market Share, By Component, By Value, 2018-2028

Figure 38       Latin America Video Streaming Market Share, By Streaming Type, By Value, 2018-2028

Figure 39       Latin America Video Streaming Market Share, By Service, By Value, 2018-2028

Figure 40       Latin America Video Streaming Market Share, By Revenue Model, By Value, 2018-2028

Figure 41       Latin America Video Streaming Market Share, By Deployment Mode, By Value, 2018-2028

Figure 42       Latin America Video Streaming Market Share, By End-User, By Value, 2018-2028

Figure 43       Latin America Video Streaming Market Share, By Country, By Value, 2018-2028

Figure 44       The Middle East & Africa Video Streaming Market Size, By Value (USD Million), 2018-2028

Figure 45       The Middle East & Africa Video Streaming Market Share, By Component, By Value, 2018-2028

Figure 46       The Middle East & Africa Video Streaming Market Share, By Streaming Type, By Value, 2018-2028

Figure 47       The Middle East & Africa Video Streaming Market Share, By Service, By Value, 2018-2028

Figure 48       The Middle East & Africa Video Streaming Market Share, By Revenue Model, By Value, 2018-2028

Figure 49       The Middle East & Africa Video Streaming Market Share, By Deployment Mode, By Value, 2018-2028

Figure 50       The Middle East & Africa Video Streaming Market Share, By End-User, By Value, 2018-2028

Figure 51       The Middle East & Africa Video Streaming Market Share, By Country, By Value, 2018-2028

 

List Of Tables

 

Table 1         Global Video Streaming Market Size, By Component, By Value, 2018-2028               

Table 2         Global Video Streaming Market Size, By Streaming Type, By Value, 2018-2028         

Table 3         Global Video Streaming Market Size, By Service, By Value, 2018-2028           

Table 4         Global Video Streaming Market Size, By Revenue Model, By Value, 2018-2028

Table 5         Global Video Streaming Market Size, By Deployment Mode, By Value, 2018-2028                

Table 6         Global Video Streaming Market Size, By End-User, By Value, 2018-2028                  

Table 7         Global Video Streaming Market Size, By Region, By Value, 2018-2028           

Table 8         North America Video Streaming Market Size, By Component, By Value, 2018-2028              

Table 9         North America Video Streaming Market Size, By Streaming Type, By Value, 2018-2028               

Table 10        North America Video Streaming Market Size, By Service, By Value, 2018-2028         

Table 11        North America Video Streaming Market Size, By Revenue Model, By Value, 2018-2028                

Table 12        North America Video Streaming Market Size, By Deployment Mode, By Value, 2018-2028                  

Table 13        North America Video Streaming Market Size, By End-User, By Value, 2018-2028                 

Table 14        North America Video Streaming Market Size, By Country, By Value, 2018-2028                   

Table 15        Europe Video Streaming Market Size, By Component, By Value, 2018-2028              

Table 16        Europe Video Streaming Market Size, By Streaming Type, By Value, 2018-2028                  

Table 17        Europe Video Streaming Market Size, By Service, By Value, 2018-2028          

Table 18        Europe Video Streaming Market Size, By Revenue Model, By Value, 2018-2028                   

Table 19        Europe Video Streaming Market Size, By Deployment Mode, By Value, 2018-2028               

Table 20        Europe Video Streaming Market Size, By End-User, By Value, 2018-2028                 

Table 21        Europe Video Streaming Market Size, By Country, By Value, 2018-2028                   

Table 22        The Asia-Pacific Video Streaming Market Size, By Component, By Value, 2018-2028            

Table 23        The Asia-Pacific Video Streaming Market Size, By Streaming Type, By Value, 2018-2028                  

Table 24        The Asia-Pacific Video Streaming Market Size, By Service, By Value, 2018-2028                  

Table 25        The Asia-Pacific Video Streaming Market Size, By Revenue Model, By Value, 2018-2028                  

Table 26        The Asia-Pacific Video Streaming Market Size, By Deployment Mode, By Value, 2018-2028                  

Table 27        The Asia-Pacific Video Streaming Market Size, By End-User, By Value, 2018-2028               

Table 28        The Asia-Pacific Video Streaming Market Size, By Country, By Value, 2018-2028                 

Table 29        Latin America Video Streaming Market Size, By Component, By Value, 2018-2028               

Table 30        Latin America Video Streaming Market Size, By Streaming Type, By Value, 2018-2028                

Table 31        Latin America Video Streaming Market Size, By Service, By Value, 2018-2028          

Table 32        Latin America Video Streaming Market Size, By Revenue Model, By Value, 2018-2028          

Table 33        Latin America Video Streaming Market Size, By Deployment Mode, By Value, 2018-2028                  

Table 34        Latin America Video Streaming Market Size, By End-User, By Value, 2018-2028                  

Table 35        Latin America Video Streaming Market Size, By Country, By Value, 2018-2028          

Table 36     The Middle East & Africa Video Streaming Market Size, By Component, By Value, 2018-2028                  

Table 37      The Middle East & Africa Video Streaming Market Size, By Streaming Type, By Value, 2018-2028            

Table 38        The Middle East & Africa Video Streaming Market Size, By Service, By Value, 2018-2028                  

Table 39       The Middle East & Africa Video Streaming Market Size, By Revenue Model, By Value, 2018-2028            

Table 40 The Middle East & Africa Video Streaming Market Size, By Deployment Mode, By Value, 2018-2028              

Table 41        The Middle East & Africa Video Streaming Market Size, By End-User, By Value, 2018-2028                  

Table 42        The Middle East & Africa Video Streaming Market Size, By Country, By Value, 2018-2028                  

Table 43        Akamai Technologies Company Overview           

Table 44        Akamai Technologies Financial Overview            

Table 45        Amazon Web Services, Inc. Company Overview            

Table 46        Amazon Web Services, Inc. Financial Overview             

Table 47        Cisco Systems, Inc. Company Overview             

Table 48        Cisco Systems, Inc. Financial Overview              

Table 49        Google Company Overview           

Table 50        Google Financial Overview            

Table 51        Netflix, Inc. Company Overview              

Table 52        Netflix, Inc. Financial Overview               

Table 53        Wowza Media Systems, LLC Company Overview            

Table 54        Wowza Media Systems, LLC Financial Overview             

Table 55        Hulu, LLC. BM Company Overview           

Table 56        Hulu, LLC. BM Financial Overview            

Table 57        Kaltura Company Overview          

Table 58        Kaltura Financial Overview           

Table 59        BrightCove Company Overview               

Table 60        BrightCove Financial Overview                

Table 61        Panopto Company Overview         

Table 62        Panopto Financial Overview          

Table 63        Haivision Company Overview                  

Table 64        Haivision Financial Overview         

Table 65        Vimeo Company Overview            

Table 66        Vimeo Financial Overview             

Table 67        VBrick Company Overview            

Table 68        VBrick Financial Overview             

Table 69        Polycom Company Overview         

Table 70        Polycom Financial Overview          

Table 71        Qumu Company Overview            

Table 72        Qumu Financial Overview