Report Overview

Economic development, rising incomes, tourism growth, urban lifestyle adoption, and key players’ advertising and marketing campaigns are expected to drive beer affordability, consumption, and the expansion of Vietnam Beer Market during the forecast period between 2024 and 2030.

Vietnam Beer Market – Industry Trends & Forecast Report, 2030

Vietnam Beer Market size by value was estimated at USD 3.1 billion in 2023. During the forecast period between 2024 and 2030, Vietnam Beer Market size is expected to expand at a CAGR of 7.60% reaching a value of USD 5.2 billion by 2030. The driving factors of Vietnam Beer Market are shaped by cultural, economic, and demographic influences. Firstly, beer is deeply embedded in Vietnamese culture and social practices, being a popular choice for both casual and formal gatherings. This cultural affinity towards beer, combined with an increasing disposable income among the Vietnamese population, particularly the young adult demographic, drives the demand for beer. The rising middle class in Vietnam is also contributing to this growth, as they seek more premium and diverse beer options, leading to a proliferation of both local and international beer brands.

By volume, Vietnam Beer Market size was estimated at 3.8 billion liters in 2023. During the forecast period between 2024 and 2030, Vietnam Beer Market size is projected to grow at a CAGR of 6.80% reaching a volume of 6.1 billion liters by 2030. Vietnam Beer Market is fueled by favorable government policies and investments in the brewing industry. Vietnam's regulatory environment has been conducive to the establishment and expansion of breweries, with the government encouraging foreign direct investment. Additionally, the growth of the tourism sector in Vietnam has significantly boosted beer consumption, as tourists contribute to the demand for a variety of beer products. Marketing and promotional activities by major beer companies, along with the increasing presence of modern retail formats like supermarkets and convenience stores, further amplify market growth by enhancing accessibility and consumer awareness.

Beer – Overview

Beer is one of the world's oldest and most widely consumed alcoholic beverages, made primarily from water, malted barley, hops, and yeast. The brewing process involves fermentation, where yeast converts sugars in the malt into alcohol and carbon dioxide, creating beer's distinct flavor and effervescence. Varieties include lagers, ales, stouts, and pilsners, each offering unique tastes and aromas. Beer is enjoyed globally, often associated with social gatherings, cultural traditions, and culinary pairings.

Vietnam Beer Market

Growth Drivers

Increasing Tourism Boosts Beer Sales in Vietnam

Vietnam Beer Market is experiencing significant growth due to a surge in tourism. The influx of international visitors has increased demand for beer in hospitality sectors such as hotels, bars, and restaurants. Additionally, tourists' preference for local and craft beers is encouraging breweries to expand and innovate. This trend, coupled with vibrant nightlife and cultural events, is driving robust sales and market expansion, making Vietnam a notable player in the global beer industry.

Challenges

Strict Government Regulations on Alcohol and Advertising

Vietnam's Beer Market faces significant restraint due to stringent government regulations on alcohol consumption and advertising. The Vietnamese government has implemented strict laws to curb alcohol abuse, including restrictions on advertising, higher taxes, and limited hours for sales. These measures aim to reduce the negative impact of alcohol on public health and safety, but they also pose challenges for beer manufacturers and marketers, potentially slowing market growth and limiting consumer reach.

Impact of Escalating Geopolitical Tensions on Vietnam Beer Market

Vietnam Beer Market faces significant challenges from escalating geopolitical tensions, affecting both production and consumption. Political disputes, such as territorial conflicts or trade disputes, can disrupt supply chains and increase import costs for brewing ingredients like malt and hops. For instance, tensions in the South China Sea have strained Vietnam's relations with neighboring countries, potentially affecting trade routes critical for beer imports and exports. These uncertainties can also dampen consumer confidence and discretionary spending, influencing beer sales and market growth in Vietnam amidst a volatile geopolitical landscape.

Vietnam Beer Market

Segmental Information

Vietnam Beer Market – By Product Type

By product type, Vietnam Beer Market is divided into Standard Beer, Premium Beer, and Specialty Beer segments. Standard beer is characterized by its affordability and popularity among the mass market. It dominates consumption due to its wide availability and competitive pricing, appealing to a broad demographic. Premium beer follows, catering to consumers seeking higher quality and distinct flavors, while specialty beer represents a niche segment for those interested in unique brews or craft varieties, although it holds a smaller market share compared to standard and premium offerings.

Vietnam Beer Market – By Production

Based on production, Vietnam Beer Market is divided into Macro-Brewery and Micro-Brewery segments. The macro-brewery segment holds a major share in Vietnam Beer Market. Macro-breweries in Vietnam typically cater to mass-market consumption with well-established brands and extensive distribution networks. This segment benefits from economies of scale and widespread consumer recognition, reflecting a significant portion of the overall beer market's production and sales volume in the country.

Vietnam Beer Market – By Type

By type, Vietnam Beer Market is divided into High Alcohol, Low Alcohol, and Alcohol-free segments. High alcohol segment dominates Vietnam Beer Market share. The dominance is due to strong consumer demand for traditional and premium brews. This segment appeals to a broad demographic, including enthusiasts of robust flavors and higher alcohol content. Low Alcohol variants cater to health-conscious consumers, while Alcohol-free options target those seeking non-alcoholic alternatives without compromising on taste or quality. High Alcohol beers dominate the market due to cultural preferences and evolving consumer tastes in Vietnam.

Vietnam Beer Market – By Flavor

Based on flavor, Vietnam Beer Market is split into Flavored and Non-flavored segments. Non-flavored beer is a higher contributor to the growth of Vietnam Beer Market. This is due to its traditional popularity and widespread consumption across various demographics. Non-flavored beers dominate the market due to their established presence in local drinking culture and consistent demand among consumers seeking classic beer varieties. This segment's growth is sustained by its affordability, accessibility, and enduring appeal in social settings and everyday consumption habits across Vietnam.

Vietnam Beer Market – By Packaging Type

By packaging type, Vietnam Beer Market is divided into Glass, PET Bottle, and Metal segments. Glass packaging type holds the highest market share in Vietnam Beer Market. The dominance is because of its traditional popularity and perceived quality among consumers. Glass containers offer a premium appeal and are widely preferred for their aesthetic and environmental advantages. The segment dominates due to cultural preferences and the perceived value associated with glass packaging in the Vietnamese market, surpassing PET bottles and metal containers in market share and consumer preference.

Competitive Landscape

Key players in the highly competitive Vietnam Beer Market include AB InBev, Carlsberg Vietnam, Hanoi Beer Alcohol and Beverage Corporation, Heineken Vietnam, Saigon Beer Alcohol Beverage Corporation (Sabeco), Sapporo Breweries, and Halong Beer and Beverage. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product Type

• • Standard Beer

  • Premium Beer

  • Specialty Beer

By Production

• • Macro-Brewery

  • Micro-Brewery

By Type

• • High Alcohol

  • Low Alcohol

  • Alcohol-free

By Flavor

• • Flavored

  • Non-flavored

By Packaging Type

• • Glass

  • PET Bottle

  • Metal

By Distribution Channel

• • Supermarkets & Hypermarkets

  • On-Trades

  • Specialty Stores

  • Convenience Stores