Report Overview

Vietnam Paints and Coatings Market – Industry Trends & Forecast Report, 2030

Vietnam Paints and Coatings Market size by value was estimated at USD 2,827.6 million in 2023. During the forecast period between 2024 and 2030, Vietnam Paints and Coatings Market size is expected to expand at a CAGR of 5.60% reaching a value of USD 4,109.2 million by 2030. Major factors driving the growth of Vietnam Paints and Coatings Market include increasing construction activities, both residential and commercial, fueling demand for architectural coatings. Industrialization and infrastructure development also contribute significantly, boosting the need for protective and industrial coatings. Moreover, rising disposable incomes and urbanization drive consumer preference for decorative and automotive coatings. Environmental regulations promoting eco-friendly and low-VOC coatings further influence market dynamics, emphasizing sustainability and health concerns.

By volume, Vietnam Paints and Coatings Market size was estimated at 2.8 billion liters in 2023. During the forecast period between 2024 and 2030, Vietnam Paints and Coatings Market size is projected to grow at a CAGR of 6.10% reaching a volume of 4.1 billion liters by 2030. The growing demand for high-performance automotive coatings in Vietnam is driven by technological advancements, government initiatives, foreign direct investment, and the real estate market. The growing automotive sector, government policies, and increased foreign investments in manufacturing and infrastructure sectors are also driving the demand. Consumer awareness about the benefits of high-quality paints and coatings is influencing consumer choices. The expansion of retail and distribution networks is making paints and coatings more accessible. The tourism and hospitality industry growth is also boosting the demand for decorative and protective coatings.

Paints and Coatings – Overview

Paints and coatings are protective and decorative finishes applied to surfaces, enhancing aesthetics and durability. They serve various purposes, including corrosion resistance, UV protection, and providing specific textures or colors. Used in industries like construction, automotive, and aerospace, paints and coatings come in different types, such as water-based, solvent-based, powder coatings, and specialty paints. Technological advancements and increasing environmental regulations drive innovations in this sector, emphasizing eco-friendly and high-performance products.

Vietnam Paints and Coatings Market   

Growth Drivers

Booming Construction Industry

The rapid expansion of Vietnam's construction sector is a significant growth driver for the paints and coatings market. Increased urbanization, government investments in infrastructure projects, and rising residential and commercial construction activities are boosting demand for high-quality paints and coatings. This surge is further propelled by the need for protective and decorative solutions in buildings, driving market growth and attracting key industry players to invest and innovate in the Vietnamese market.

Challenges

Volatile Raw Material Prices

Vietnam Paints and Coatings Market faces significant challenges due to volatile raw material prices. Fluctuations in the cost of key raw materials, including resins, pigments, and additives, have caused uncertainty and increased production costs for manufacturers. This volatility impacts pricing strategies, profit margins, and market stability. Companies are adopting strategies such as diversifying suppliers and improving operational efficiencies to mitigate these effects and maintain competitive advantage in a rapidly evolving market landscape.

Impact of Escalating Geopolitical Tensions on Vietnam Paints and Coatings Market   

Escalating geopolitical tensions can significantly impact the Vietnam Paints and Coatings Market. Increased tensions can disrupt supply chains, leading to shortages of raw materials and increased costs, which affect production and pricing. Trade restrictions and tariffs can further exacerbate these issues, making it challenging for manufacturers to source essential components. Additionally, heightened political instability can deter foreign investment and reduce consumer confidence, negatively impacting market growth. Geopolitical tensions can also lead to currency fluctuations, affecting export competitiveness and profitability. Despite these challenges, the market may see opportunities in increased demand for protective coatings in infrastructure and defense sectors as the country seeks to bolster its resilience against geopolitical risks.

Vietnam Paints and Coatings Market

Segmental Information   

Vietnam Paints and Coatings Market – By Resin

By resin, Vietnam Paints and Coatings Market is divided into Acrylic, Alkyd, Epoxy, Polyester, Polyurethane, Fluoropolymer, and Vinyl segments. The acrylic segment stands out as the largest in Vietnam Paints and Coatings Market. This dominance is attributed to its versatility, cost-effectiveness, and wide application across various industries such as automotive, construction, and furniture. Acrylic coatings offer excellent durability, UV resistance, and a smooth finish, making them a preferred choice. Additionally, the increasing construction activities and infrastructure projects in Vietnam further drive the demand for acrylic-based paints and coatings.

Vietnam Paints and Coatings Market – By Technology

On the basis of technology, Vietnam Paints and Coatings Market is divided into Waterborne Coatings, Solventborne Coatings, and Powder Coatings segments. The waterborne coatings segment is the largest in Vietnam Paints and Coatings Market. This dominance is driven by the increasing preference for eco-friendly products due to their low volatile organic compounds (VOCs) and superior environmental performance. Waterborne coatings are extensively used in architectural and automotive applications, where regulations on emissions are stringent. The segment's growth is further supported by advancements in technology that enhance performance and durability, making it a popular choice among consumers and manufacturers.

Competitive Landscape

Key players in the highly competitive Vietnam Paints and Coatings Market include Oranges Co., Ltd, Jotun Paints Vietnam Company Limited, AkzoNobel Powder Coating Ltd, Nippon Paint (Vietnam) Co., Ltd, Hanoi Synthetic Paint Joint Stock Company, Dong Tam Paint, Alphanam Paint, and Hoa Binh Paint. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Resin

• Acrylic

• Alkyd

• Epoxy

• Polyester

• Polyurethane

• Fluoropolymer

• Vinyl

By Technology

• Waterborne Coatings

• Solventborne Coatings

• Powder Coatings

By End Use

• Architectural

• Industrial

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Vietnam Paints and Coatings Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Booming Construction Industry
         2. Urbanization and Infrastructure Development
         3. Rising Focus on Aesthetics and Durability
      2. Restraints
         1. Volatile Raw Technology Prices
         2. Emerging Substitute Products
      3.  Opportunities
         1. Growing Automotive and Manufacturing Sectors
         2. Advancement in Technology
      4. Challenges
         1. Health Concerns and Consumer Preferences
         2. Slowdown in Construction Activities
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Vietnam Paints and Coatings Market Marketing Strategies
5. Vietnam Paints and Coatings Market: Pricing Analysis
6. Vietnam Paints and Coatings Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Resin
         1. Acrylic
         2. Alkyd
         3. Epoxy
         4. Polyester
         5. Polyurethane
         6. Fluoropolymer
         7. Vinyl
         8. Others
      2. By Technology
         1. Waterborne Coatings
         2. Solvent borne Coatings
         3. Powder Coatings
         4. Others
      3. By End Use
         1. Architectural
         2. Industrial
7. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Vietnam Paints and Coatings Company Market Share Analysis, 2023
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
8. Impact of Escalating Geopolitical Tensions on Vietnam Paints and Coatings Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
   1. Oranges Co., Ltd
   2. Jotun Paints Vietnam Company Limited
   3. AkzoNobel Powder Coating Ltd
   4. Nippon Paint (Vietnam) Co., Ltd
   5. Hanoi Synthetic Paint Joint Stock Company
   6. Dong Tam Paint
   7. Alphanam Paint
   8. Hoa Binh Paint
   9. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
    1.  Qualitative Research
       1.  Primary & Secondary Research
    2.  Quantitative Research
    3.  Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.  Breakdown of Primary Research Respondents, By Country
    5.  Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       Vietnam Paints and Coatings Segmentation           

Figure 2       Vietnam Paints and Coatings Market Value Chain Analysis         

Figure 3       Company Market Share Analysis, 2023         

Figure 4       Vietnam Paints and Coatings Market Size, By Value (USD Million), 2019–2030          

Figure 5       Vietnam Paints and Coatings Market Share, By Resin, By Value, 2019–2030            

Figure 6       Vietnam Paints and Coatings Market Share, By Technology, By Value, 2019–2030                  

Figure 7       Vietnam Paints and Coatings Market Share, By End Use, By Value, 2019–2030                  

List of Tables

Table 1        Vietnam Paints and Coatings Market Size, By Value (USD Million), 2019–2030

Table 2        Vietnam Paints and Coatings Market Size, By Resin, By Value, 2019–2030    

Table 3        Vietnam Paints and Coatings Market Size, By Technology, By Value, 2019–2030         

Table 4        Vietnam Paints and Coatings Market Size, By End Use, By Value, 2019–2030

Table 5        Oranges Co., Ltd Company Overview

Table 6        Oranges Co., Ltd Financial Overview

Table 7        Jotun Paints Vietnam Company Limited Company Overview

Table 8        Jotun Paints Vietnam Company Limited Financial Overview

Table 9        AkzoNobel Powder Coating Ltd Company Overview

Table 10      AkzoNobel Powder Coating Ltd Financial Overview

Table 11      Nippon Paint (Vietnam) Co., Ltd Company Overview

Table 12      Nippon Paint (Vietnam) Co., Ltd Financial Overview

Table 13      Hanoi Synthetic Paint Joint Stock Company - Company Overview

Table 14      Hanoi Synthetic Paint Joint Stock Company Financial Overview

Table 15      Dong Tam Paint Company Overview

Table 16      Dong Tam Paint Financial Overview

Table 17      Alphanam Paint Company Overview

Table 18      Alphanam Paint Financial Overview

Table 19      Hoa Binh Paint Company Overview

Table 20      Hoa Binh Paint Financial Overview