Report Overview

Vietnam Water Purifier Market – Industry Trends & Forecast to 2029

Vietnam water purifier market size was valued at USD 131.25 million in 2022. During the forecast period between 2023 and 2029, the Vietnam water purifier market size is projected to grow at a CAGR of 9.53% reaching a value of USD 254.30 million by 2029. The Vietnam water purifier market growth is driven by the increasing awareness of water quality and health concerns among consumers. With rising pollution levels and a growing need for clean and safe drinking water, the demand for water purifiers has surged. The market benefits from technological advancements, offering a range of purification options such as RO, UV, and gravity-based systems, catering to diverse consumer preferences. Additionally, expanding urbanization and the commercial sector's need for purified water contribute to market growth. The presence of various sales channels, including online platforms and retail stores, enhances accessibility for consumers. As a result, the Vietnam water purifier market is experiencing steady expansion, driven by the fundamental need for reliable and clean drinking water solutions.

Water Purifier - Overview

A water purifier is a device or system that removes impurities, contaminants, and other harmful substances from water, making it safe and suitable for consumption or other uses. These impurities may include bacteria, viruses, parasites, chemicals, heavy metals, and other pollutants that can affect the taste, odor, and quality of water. Water purifiers use various techniques, such as filtration, distillation, reverse osmosis, and ultraviolet radiation, to purify water and make it safe for human consumption. Water purifiers are like water filters. However, unlike water filters, water purifiers can remove pathogens or microorganisms from water. In addition to biological contaminants, these appliances also remove undesirable chemicals, suspended solids, and gas particles from water. Rapid population growth, land usage, propelling economic activities, and climate change in Vietnam are augmenting pressures on the quantity and quality of water resources, deteriorating the quality of water, which in turn is increasing the demand for water purifiers across the country.

Growth Drivers

Limited Access to Safe and Clean Drinking Water

The lack of water treatment facilities and distribution networks makes it difficult to provide safe and clean drinking water to many people in rural areas. Additionally, climate change and natural disasters such as floods and droughts also pose significant challenges to water supply and sanitation infrastructure in the country. Vietnam's water crisis is growing to alarming levels due to industrialization and a lack of government attention. According to the report published by Global Partnership on Output Based Aid, about 74% of the Vietnamese population is concentrated in rural areas, yet just 48% of households have access to clean water, compared with 82% in urban areas. Only 30% of small towns have piped water systems, and even then, the proportion of connected households can be as low as 20%. The increasing level of contamination in water is prompting both households as well as the commercial sector to use water purifiers, which is anticipated to drive the market during the forecast period. The increasing contamination of water sources in Vietnam is driving both households and the commercial sector to use water purifiers. The Vietnamese government and international organizations are working to improve water supply and sanitation infrastructure, promote water conservation and pollution prevention measures, and increase access to safe and clean drinking water for all people in the country. According to the article published by UNICEF Vietnam, with a focus on equality, UNICEF is collaborating with the government to advance SDG 6 on clean water and sanitation as well as Vietnam's international obligations to end open defecation by 2025, achieve clean water and better sanitation for everyone by 2030, and enhance hand washing techniques.

Restraints

Availability of Alternate Water Purification Technology

The water purifiers available in the market are highly effective in removing impurities and harmful contents. However, the prevalence of traditional and other water purification technologies, including boiling, filtration, and chlorination, are also very prominent across Vietnam. The high cost of water purifiers results in households relying more on boiling and filtration. Additionally, the industrial and commercial sectors often opt for chlorination technology which proves to be cost-effective for them. These factors act as a major restraint for the growth of the Vietnam water purifier market. According to a report published by the Vietnam Environment Administration in 2019, the percentage of households in Vietnam with access to clean water increased from 94.4% in 2010 to 97.5% in 2017. This increase was due to the government's efforts to improve water supply infrastructure and promote the use of water purification technologies. Additionally, the Vietnam Water Supply and Sewerage Association (VWSA) is a professional organization that promotes the development and use of water treatment technologies in Vietnam. The VWSA organizes conferences and training programs to educate professionals in the water industry about new technologies and best practices. Ground Water or brackish water is from water located in the pore space of soil and rock “Borehole well”, which can be treated using Reverse Osmosis Systems, Chemical Dosing, and UV Water Sterilizers. The World Bank reports that at least 80 countries have water shortages, and 2 million people lack access to clean water. More disturbingly, the World Health Organization has reported that 1 million people lack enough water to simply meet their basic needs, unfortunately in many countries, water is scarce or contaminated. The Vietnamese government has recognized the importance of improving the quality of consumer goods, including water purifiers, and has implemented measures to regulate the industry and improve consumer protection.

Impact of COVID–19 on the Vietnam Water Purifier Market

The COVID-19 pandemic had a significant impact on the water purifier market in Vietnam. While the pandemic had a negative impact on many industries, the water purifier market experienced increased demand due to heightened awareness of the importance of clean and safe drinking water. One of the main impacts of the pandemic on the water purifier market in Vietnam was the increase in demand for home-based water purification systems. As people spent more time at home and become more health conscious, the demand for residential water purifiers increased significantly. Additionally, concerns about the safety of tap water also spurred the demand for water purifiers in households across Vietnam. The Covid-19 pandemic was an extraordinary calamity that the world experienced. Almost 173 million people were afflicted since the COVID-19 outbreak in the fourth quarter of 2019, and 3.5 million died as of the final week in May 2021 (WHO, 2021). The COVID-19 pandemic created a catastrophe for public health. Due to the rigorous lockdown, much urban life was restricted. Due to the prolonged collapse of their economies, the GDP of many nations declined. The pandemic also disrupted supply chains and manufacturing operations, leading to shortages of raw materials and components used in the production of water purifiers. It resulted in delays in product deliveries and increased prices for some types of water purifiers. The pandemic led to an increase in online sales and marketing for water purifier companies in Vietnam. The pandemic led to the adoption of new technologies in water purifiers, such as UV-C technology, which is effective in killing bacteria and viruses, including the coronavirus that causes COVID-19.

Vietnam Water Purifier Market – By Technology

Based on technology, the Vietnam water purifier market is segmented into RO water purifiers, UV water purifiers, gravity-based water purifiers, and sediment filters. The RO water purifiers segment accounts for the largest market share. RO system is one of the most used purification technologies, especially at homes and offices in Vietnam. In addition to removing harmful nitrates, it also prevents waterborne illnesses. Following RO water purifiers, UV purification technology also covers a substantial share of the market as it can efficiently handle potentially dangerous chemicals such as chlorine. Advanced technologies such as UV rays, which kill microorganisms in water and allow mineral quantity in the water; Nanofiltration techniques, which can support the removal of microbes smaller than 2-micron; and filters that replenish the amount of minerals in the water, are in high demand.

Vietnam Water Purifier Market – By End User

Based on end user, the Vietnam water purifier market is segmented into residential, commercial, and industrial. Among these, the residential segment accounts for the largest market share. According to an estimate, more than 50% of Vietnam's households do not have access to safe and clean drinking water. As a result, the demand for water purifiers for personal use at home is quite prominent in Vietnam and is influencing its market growth. Furthermore, the expanding manufacturing sector in Vietnam is projected to drive the water purifier market over the forecast period. Increasing awareness about water contamination and its health effects, as well as rising disposable income, are driving demand for water purifiers in homes across the country.

Competitive Landscape

The Vietnam water purifier market is characterized by many regional and Vietnam vendors. The key players operating in the Vietnam water purifier market include Kangaroo Vietnam, Coway Vietnam, Karofi Vietnam Joint Stock Company, SUNHOUSE Vietnam Co., Ltd., A.O. Smith Vietnam, Tan A Dai Thanh Group, CUCKOOVINA, Panasonic Corporation, and Toshiba Lifestyle Products and Services Corporation. KAROFI Group Joint Stock Company had a prominent market share in the market in 2022. Karofi Group aims to provide affordable and high-quality water filtration products to consumers in Vietnam. With competitive pricing and a strict quality control policy, Karofi is consistently expanding our market globally to 37 countries from Asia, the Middle East to Europe and America. By focusing on R&D, Karofi continuously creates new innovations and unique products with the latest technological features to satisfy the customers' demands. Karofi also hopes to acquire the top 3 in global water and air treatment industry by 2040.

Recent Developments

• In August 2022: Coway unveiled a new line of water purifiers and air purifiers during a press conference to promote the "New Trend of Purifiers for Comfortable Homes" product at the New World Saigon Hotel.

• In June 2022: The Karofi brand launched a smart water purifier with voice control. This water purifier is the first of its kind in Vietnam to instantly obey all directions and "hear" human voices. Build a name for yourself in the field of smart home appliances as well as the water purification sector. The manufacturer has also included an obstacle sensor feature, which is particularly safe for small children and recognizes actual individuals with a height of 1m or taller.

Scope of the Report

By Technology

• RO Water Purifiers

• UV Water Purifiers

• Gravity-based Water Purifiers

• Sediment Filters

By Sales Channel

• Distributor

• Direct

• Retail

• Wholesale

• Online

By End User

• Residential

• Commercial

• Industrial

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Vietnam Water Purifier Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Limited Access to Safe and Clean Drinking Water
         2. Government initiatives to improve access to safe drinking water
         3. Increasing Demand for Water Purifiers in Industrial Sector
      2. Restraints
         1. Availability of Alternate Water Purification Technology
         2. Limited Availability of Spare Parts and After-sales Services
      3. Opportunities
         1. Increasing Health Awareness among Consumers
         2. Development of Cost-effective and Energy-efficient Water Purifiers for Low-income Households
      4. Challenges
         1. Intense Competition
         2. Changing Regulations and Standards around Water Quality and Safety
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Vietnam Water Purifier Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1.  By Technology
         1. RO Water Purifiers
         2. UV Water Purifiers
         3. Gravity-based Water Purifiers
         4. Sediment Filters
      2.  By Sales Channel
         1. Distributor
         2. Direct
         3. Retail
         4. Wholesale
         5. Online
      3.  By End User
         1. Residential
         2. Commercial
         3. Industrial
5. Competitive Landscape
   1. List of Key Players and Their Range
   2. Vietnam Water Purifier Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Merger, Acquisition, Partnership)
6. Impact of Covid-19 on Vietnam Water Purifier Market Industry
7. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Kangaroo Vietnam
   2. Coway Vietnam
   3. Karofi Vietnam Joint Stock Company
   4. SUNHOUSE Vietnam Co., Ltd
   5. A.O. Smith Vietnam
   6. Tan A Dai Thanh Group
   7. CUCKOOVINA
   8. Panasonic Corporation
   9. Toshiba Lifestyle Products and Services Corporation
   10. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents
   5. Assumption & Limitation

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1 Vietnam Water Purifier Market Segmentation

Figure 2 Vietnam Water Purifier Market Value Chain Analysis

Figure 3 Company Market Share Analysis, 2022

Figure 4 Vietnam Water Purifier Market Size, By Value (USD Million), 2019–2029

Figure 5 Vietnam Water Purifier Market Size, By Technology, By Value, 2019–2029

Figure 6 Vietnam Water Purifier Market Size, By Sales Channel, By Value, 2019–2029

Figure 7 Vietnam Water Purifier Market Size, By End User, By Value, 2019–2029

List of Tables

Table 1 Vietnam Water Purifier Market Size, By Technology, By Value, 2019–2029

Table 2 Vietnam Water Purifier Market Size, By Sales Channel, By Value, 2019–2029

Table 3 Vietnam Water Purifier Market Size, By End User, By Value, 2019–2029

Table 4        Kangaroo Vietnam Company Overview

Table 5        Kangaroo Vietnam Financial Overview

Table 6        Coway Vietnam Company Overview

Table 7        Coway Vietnam Financial Overview

Table 8        Karofi Vietnam Joint Stock Company: Company Overview

Table 9        Karofi Vietnam Joint Stock Company Financial Overview

Table 10      SUNHOUSE Vietnam Co., Ltd Company Overview

Table 11      SUNHOUSE Vietnam Co., Ltd Financial Overview

Table 12      A.O. Smith Vietnam Company Overview

Table 13      A.O. Smith Vietnam Financial Overview

Table 14      Tan A Dai Thanh Group Company Overview

Table 15      Tan A Dai Thanh Group Financial Overview

Table 16      CUCKOOVINA Company Overview

Table 17      CUCKOOVINA Financial Overview

Table 18      Panasonic Corporation Company Overview

Table 19      Panasonic Corporation Financial Overview

Table 20      Toshiba Lifestyle Products and Services Corporation Company Overview

Table 21      Toshiba Lifestyle Products and Services Corporation Financial Overview

Table 22      Other Prominent Players Company Overview

Table 23      Other Prominent Players Financial Overview