Growing Concerns towards Infant Hygiene Driving the Global Baby Diapers Market: a CAGR of 3.4% is predicted by 2027

Published | 24 November 2021

UN statistics estimate that 385,000 babies are born every day, which amounts to more than 140 million every year. Because of the high number of babies born every day worldwide, the global baby diapers market is growing substantially.  Consequently, many brands are foraying into the baby diaper market and launching a wide range of products at competitive prices in order to capitalize on the fast-growing market…

A recent study conducted by the strategic consulting and market research firm BlueWeave Consulting, revealed that the global baby diaper market was worth USD 48.1 billion in 2020. The research also reveals that the market is estimated to grow at a CAGR of 3.4%, earning revenue of around USD 76.5 billion by the end of 2027. The baby diaper market is flourishing at a high rate because of the high number of babies born every day worldwide. Furthermore, the launch of a wide range of products at competitive prices by diaper brands is also influencing the market growth. In addition, innovations in diapers are gaining popularity as diaper manufacturers are developing more absorbent diapers as a way to attract consumers. There are new materials being used to make diapers that can absorb quickly and keep a baby dry for a long time. The baby diaper market is likely to grow owing to such innovations. However, The adverse effects of wearing diapers frequently on a baby's skin and the negative environmental effects of disposable diapers may act as major restraining factors for market growth.

Growing Health Awareness Regarding Babies and Infants Is Anticipated to Drive the Baby Diapers Market

Due to the growing concern for babies' health, the demand for baby diapers is on the rise among consumers. Moreover, clothes that are used to produce homemade diapers contain microbes that can cause rashes, infections, etc. Because of this, parents are increasingly choosing diapers for their babies to ensure their health and hygiene. Further, the increasing disposable income and improving living conditions of families in developing regions are also fueling the demand for hygienic baby care products that are comfortable for their babies.

Increasing Demand for Biodegradable Baby Diapers Boosting Market Growth

Disposable diapers cause pollution and adverse effects, which are among parent's main concerns. A number of diaper companies have responded to this restriction by offering cloth and biodegradable diapers. Biodegradable diapers are generally made of biodegradable fibers, such as cotton, bamboo, starch, etc., or either non-biodegradable petrochemical-based material that can be decomposed at composting facilities. Eco by Naty Baby Diapers, ECO BOOM Baby Bamboo Biodegradable Diapers, Assembly Organic Cotton Diaper System, etc., are some of the most popular biodegradable baby diaper brands in the market.

Baby Diapers Market - By Distribution Channel

Based on distribution channels, the global baby diaper market is segmented into supermarkets/hypermarkets, convenience stores, retail stores, specialty stores, and online channels. Among these, the convenience stores segment accounts for the largest market share. However, the online channels are estimated to register the highest growth during the forecast period. The increasing dependence on online sales channels for household shopping, the emergence of various websites for baby diapers, increasing prevalence of same-day delivery are some of the factors driving the growth of the online channels segment.

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Baby Diapers Market - Regional Insights

Geographically, the global baby diaper market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle-East & Africa. Among these, North America dominates the baby diaper market. However, the Asia-Pacific region is projected to witness the highest CAGR during the forecast period. The high population and population densities in emerging economies, such as India, China, Japan, South Korea, etc., offer a wide consumer base for baby diapers. These countries also have high birth rates which favor market growth. Furthermore, the increasing disposable income of families in this region is also catering to the market growth.

Impact of COVID-19 on the Global Baby Diapers Market

The baby diaper market was negatively impacted by the sudden outbreak of the COVID-19 pandemic. The imposition of lockdown resulted in restrictions on manufacturing activities and supply chain disruptions. Additionally, panic buying of these products created a huge gap between supply and demand. The absence of stocks in both offline and online stores similarly made baby diapers unavailable to middle-class and low-income groups. However, the market is anticipated to recover soon in the post-COVID-19 period as the market players focus on expanding their diaper production to meet the market demand.

Competitive Landscape

The leading players in the baby diaper market are Hengan International Group Co. Ltd, Kimberly Clark Corporation, Procter & Gamble Company, Unicharm Corporation, Johnson & Johnson, Kao Corporation, Ontex Group, Hayat Kimya Sanayi AS, Seventh Generation, Domtar Corporation, Drylock Technologies, Cotton Babies Inc., Winc Design Limited, Daio Paper Corporation, Essity Aktiebolag, Bumkins, First Quality Enterprises, Inc., The Honest Company, Inc., The Hain Celestial Group, Inc., and other prominent players.

The market is highly concentrated and is dominated by global giants, such as P&G, Unicharm, etc. The companies launch a wide range of products for various age groups and requirements. They also significantly invest in R&D activities to improve the absorption technology of diapers besides launching new materials to gain a competitive edge. Furthermore, the adoption of market strategies like partnerships, mergers, acquisitions, joint ventures, etc., is also prominent in this market.

Don’t miss the business opportunity of the global baby diaper market. Consult our analysts to gain crucial insights and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the global baby diaper market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the global baby diaper market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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