India Baby Care Products Market Size More than Triples at Robust 17.3% to Reach USD 38.5 Billion by 2029

Published | 24 March 2023

India baby care products market is flourishing due to exploding urban population, increasing desire for fortified baby foods, growing emphasis on infant health, spurring demand for protein-rich baby care products, and product innovations.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India baby care products market size at USD 12.73 billion in 2022. During the forecast period between 2023 and 2029, the India baby care products market size is projected to grow at a robust CAGR of 17.25% reaching a value of USD 38.51 billion by 2029. One of the major factors driving the India baby care products market is increased awareness of newborn health and hygiene across the country. The growing awareness of infant nutritional needs and general well-being is propelling the baby care goods market in India forward. Product designers are hard at work developing innovative infant care items to meet rising consumer demand. The India baby care products market is being driven by rising consumer awareness and disposable income, and rapidly expanding online and offline distribution channels across the country.

India Baby Care Products Market - Overview

Baby care items are those made with babies and young children under three in mind. The components in baby care products are often chosen to fulfill the goals of being mild and non-irritating. Baby care items can be divided into five categories: bathing supplies, baby toiletries, baby food & beverages, and baby skin & hair care. A rising number of parents are choosing plant-based and organic baby care products including body washes, diaper creams, and baby wipes due to growing worries about the delicate and sensitive skin of infants. These solutions additionally provide several benefits that help with the treatment of skin allergies, pain, rashes, and other skin-related problems.

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India Baby Care Products Market – By Product Type

India baby care products market is divided into Baby Skin Care Products (Baby Massage Oil, Baby Lotions, Creams/Moisturizers, Talcum Powder, Others), Baby Hair Care Products (Baby Shampoo & Conditioner, Hair Oil), Baby Bath Products (Soaps, Bubble Bath/Shower Gel), Baby Toiletries (Diapers, Baby Wipes, Baby Fragrances/Perfumes), and Baby Food & Beverages (Baby Fruit & Vegetable Juices, Bottled Baby Food, Pureed Baby Food, Baby Food Cereals, Baby Milk Product, and Baby Food Soups). The market would likely continue to be dominated by hair care products and baby toiletries. Baby shampoos, conditioners, washes, and wipes are the most widely used items because they are frequently used on an infant's skin. These solutions are easy to use and offer an effective solution to issues like dryness, infections, and diaper rashes in addition to benefits like instant hydration and rejuvenated skin. The fastest growth is expected in the skincare area. This group includes moisturizers, face creams, powders, and massage oils.

Impact of COVID-19 on India Baby Care Products Market

Due to prolonged lockdowns and decreased industrial activities, India's market for baby care items is experiencing difficulty. Baby care product sales are declining, which hurts market participants. Due to manufacturers' significant efforts to improve the production of baby care products in response to the rising client demand, the industry is currently booming. The growing need for safe, healthy, and hygienic baby care products may be advantageous for manufacturers in the India baby care products market. A growing number of market players in India are creating innovative baby care goods to satisfy customers' rising demands.

Competitive Landscape

India baby care products market is fiercely competitive. Prominent players in the market include Johnson & Johnson, Procter & Gamble, Nestle, Abbott, Danone, Unilever, Kimberly-Clark, and UPPAbaby. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in the India baby care products market.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India Baby Care Products Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Baby Care Products Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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