India Herbal Tea Market Size Booming at Significant CAGR to Surpass Whopping USD 15.3 Billion and 788.5 Million Kg by 2030
Published | 20 March 2024
India Herbal Tea Market is flourishing due to the consumers’ growing health awareness and about the traditional benefits of herbal ingredients, rising disposable income, and expansion of distribution channels.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India Herbal Tea Market size by value at USD 8.09 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the India Herbal Tea Market size to expand at a CAGR of 5.74% reaching a value of USD 15.36 billion by 2030. The Herbal Tea Market in India is propelled by the rising lifestyle-related ailments, including diabetes and cardiovascular diseases and increasing awareness about the health advantages associated with herbal tea, particularly in addressing conditions like cancers and obesity. Polyphenols present in the tea have demonstrated substantial inhibitory effects on tumor cell growth and the induction of apoptosis or cell death. Given the global rise in the prevalence of these health issues, with heart diseases and cancer ranking as the leading causes of annual mortality, there is a projected increase in demand for herbal tea. Also, the skincare sector is experiencing increased demand for herbal tea products due to their rich content of antioxidants and minerals, acknowledged for their ability to decelerate skin aging and rejuvenate skin damaged by the sun. Notably, various cosmetic brands have introduced facial scrubs and kits incorporating green tea, targeting the treatment of acne, blackheads, and other skin-related concerns. The expansion of herbal tea into a novel industry is expected to stimulate market demand.
By volume, BlueWeave estimated the India Herbal Tea Market size at 542.87 million kg in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the India Herbal Tea Market size by volume is projected to grow at a CAGR of 5.21% reaching the volume of 788.53 million kg by 2030. A recent data indicates a noteworthy 12.06% surge in India's overall tea production, reaching 182.84 million kg in October 2023 compared to 163.15 million kg in the same period last year. Key contributors to this increase include West Bengal, Assam, and small tea growers, with the CTC variety dominating production at 167.72 million kg. Green tea production accounted for 2.14 million kg.
Opportunity - Innovations in flavors and blends
The Herbal Tea Market provides an extensive array of flavors and blends tailored to diverse consumer preferences. While contemporary choices like hibiscus, turmeric, and echinacea are gaining traction, conventional herbs, such as chamomile, peppermint, and ginger, continue to hold sway. Producers are also venturing into innovative combinations, incorporating exotic elements like rose petals, lemongrass, and lavender. This broad spectrum of flavors and associated wellness benefits empowers customers to customize their tea experience and delve into novel tastes. The market's diversity allows for exploration and caters to a range of consumer preferences, combining both traditional and unconventional herbal tea options.
Impact of Escalating Geopolitical Tensions on India Herbal Tea Market
Geopolitical tensions can have a multifaceted impact on the India Herbal Tea Market. Heightened geopolitical instability can disrupt the supply chain, affecting the procurement of essential ingredients for herbal tea production. Fluctuating diplomatic relations and trade uncertainties may lead to increased costs, influencing market dynamics and pricing structures. Moreover, geopolitical tensions can influence consumer sentiment, impacting purchasing patterns and market demand. Stakeholders in the India Herbal Tea industry need to navigate these complexities, adapt supply chain strategies, and monitor geopolitical developments closely to mitigate potential disruptions and sustain market stability amid the challenging geopolitical landscape.
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India Herbal Tea Market
Segmental Information
India Herbal Tea Market – By Distribution Channel
Based on distribution channel, the India Herbal Tea Market is divided into Supermarkets & Hypermarkets, Online Stores, Convenience Stores, and Specialty Stores segments. The online stores segment holds the highest share in the India Herbal Tea Market by distribution channel. It can be attributed to the convenience and accessibility it offers to consumers. Online platforms provide a wide array of herbal tea options, enabling consumers to explore and purchase products conveniently from the comfort of their homes. The ease of comparing prices, reading reviews, and accessing a diverse range of brands contributes to the popularity of online stores. Furthermore, the growing digitalization, coupled with doorstep delivery services, enhances the overall customer experience. As a result, the online stores segment holds the highest market share, reflecting the evolving consumer preferences and the digital transformation of retail.
India Herbal Tea Market – By Region
Geographically, the India Herbal Tea Market is divided into North India, South India, East India, and West India regions. The North India region holds the highest share in the India Herbal Tea Market. It is primarily due to an increasing health awareness among the population, the convenient accessibility of herbal tea through e-commerce platforms and distribution channels, and the growing trend of urbanization with a simultaneous migration of rural residents to urban areas. The dominance of North India in the herbal tea market can be attributed to the combined impact of health consciousness, digital availability, and urbanization trends, emphasizing the region's significance in shaping the market landscape.
Competitive Landscape
The India Herbal Tea Market is fragmented, with numerous players serving the market. The key players dominating the India Herbal Tea Market include Dabur India Limited, Dharmsala Tea Company, Goodwyn Tea, Hain Celestial Group, Hindustan Unilever Ltd, Organic India Pvt Ltd, Tata Consumer Products, Teabox, Typhoo India Tea Limited, and Yogi Tea. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.
The report's in-depth analysis provides information about growth potential, upcoming trends, and the India Herbal Tea Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the India Herbal Tea Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.
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