North America Millet Seeds Market Size Growing Steadily to Cross USD 3.54 Billion by 2029

Published | 21 March 2023

North America millet seeds market is flourishing due to the growing public awareness about the health advantages of millet consumption, federal governments’ implementation of long-term plans to alleviate malnutrition through nutrition programs, and the incorporation of millets in various food items and beverages.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated North America millet seeds market size at USD 2.59 billion in 2022. BlueWeave also expects the North America millet seeds market size to reach USD 3.54 billion by 2029, growing at a CAGR of 4.52% during the forecast period between 2023 and 2029. Growing urban population, a shift towards healthy eating habits in North America, and the increasing unsustainableness of rice and wheat production are all driving the demand for throughout the forecast period. Diabetes, obesity, and cardiovascular problems including heart attacks and coronary heart disease have all been related to urban lifestyle choices and eating habits, whereas millet is strong in protein and minerals like calcium, which can help prevent these diseases. As a result, increased public awareness of the health benefits of millet intake will drive the market growth in the future. Some developing countries and federal governments are putting long-term plans in place to combat hunger through nutrition programs. Promotion of government operations and incorporation of millets into a wide range of products.

North America Millet Seeds Market – Overview

Millet seeds are small, round, and edible grains that are used as a staple food in many parts of the world. They are members of the Poaceae family of grasses and are closely related to other cereals, such as rice and wheat. There are several different types of millet, including pearl millet, foxtail millet, finger millet, and proso millet, each with its own unique nutritional profile and culinary uses. Millet is a good source of fiber, protein, and minerals such as iron, magnesium, and phosphorus. It is also gluten-free, making it a popular choice for people with gluten sensitivities or celiac disease. Millet is a versatile ingredient and can be used in a variety of dishes, including porridges, bread, and cakes. It is also a popular ingredient in birdseed and livestock feed. In recent years, millet has gained popularity as a nutritious and sustainable food crop. Its ability to grow in a variety of climates and soil types, and its low water and fertilizer requirements, make it a particularly attractive crop for small-scale farmers in developing countries. Additionally, its nutritional benefits and gluten-free status have contributed to its growing popularity in Western countries as well.

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Opportunity: Growing demand for sustainable and eco-friendly products in packaging and agriculture sectors

The growing demand for sustainable and eco-friendly products is a major trend across various sectors, including packaging and agriculture. This trend is being driven by a growing awareness of the impact of human activities on the environment and a desire to reduce this impact by adopting more sustainable practices. In the packaging sector, there is a growing demand for eco-friendly materials that can replace traditional materials such as plastics. Consumers and businesses are increasingly seeking packaging solutions that are biodegradable, compostable, and made from renewable materials. This is driving demand for eco-friendly materials, such as paper, cardboard, and bio-based plastics made from renewable sources including corn and sugarcane.

Challenge: High production costs due to limited economies

High production costs due to limited economies of scale is a major challenge in many industries, including agriculture. Limited economies of scale refer to the situation where the cost per unit of output does not decrease significantly as the scale of production increases. In the case of millet seed production, limited economies of scale can result in high production costs, which can ultimately make it difficult for producers to compete in the market. This can be due to a variety of factors, including the high cost of equipment and inputs, such as seeds and fertilizers, and the limited availability of specialized labor and expertise. To address this challenge, producers can explore a range of strategies to increase efficiency and reduce costs. For example, they may invest in new technology and equipment to streamline production processes and increase yields.

Impact of COVID-19 on North America Millet Seeds Market

COVID-19 pandemic adversely affected the food and beverages industry, with supply chain problems, technology event cancellations, workplace shutdowns, and so on. Many facility and factory closures are disrupting supply chains and adversely affecting North America production, delivery schedules, and sales of different commodities. Additionally, global travel bans imposed by European, Asian, and North American countries are damaging opportunities for business collaboration and alliances. As a result, the North America food and beverages sector suffered, restricting the future expansion of several markets involved with the industry.

North America Millet Seeds Market

Segmental Information

North America Millet Seeds Market - By End User

Based on end user, North America millet seeds market is segmented into online, traditional grocery stores, trade associations, and supermarkets. The supermarkets segment dominates the market, as supermarkets are self-service establishments that provide a wide range of processed foods, such as candy, snacks, cereals, bread goods, and dairy. Manufacturers use a number of distribution methods to get their products to market. Manufacturers sell their products to distributors, which then distribute them to supermarkets based on demand.

North America Millet Seeds Market - By Country

The United States controls a majority share of North America millet seeds market. Millet firms in the region are continually refining their complete company operations and product range to meet rising demand from the manufacturers of beverages, dairy & frozen desserts, confectioneries, and breads. Several domestic and global firms have made considerable investments in North America. The United States consumes the most millets, followed by Canada. The area largely encourages millets market growth through an efficient food production industry and liberal trade laws.

Competitive Landscape

North America millet seeds market is highly competitive, with all the players continually competing to gain a higher market share. The key players in the market are Allied Seed LLC, Crystal Crop Protection Private Limited, Delphi Organic GmbH, Eastern Colorado Seeds, LLC, Hancock Seed & Company, Mamta Hygiene Products Pvt Ltd., Mirfak Pty Ltd., NUTS IN BULK (Outlet Wholefood Company Ltd.), Alta Seeds (Advanta Seeds), and Soya UK Ltd.

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The report's in-depth analysis provides information about growth potential, upcoming trends, and the North America Millet Seeds Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the North America Millet Seeds Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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