Middle East and Africa Fruit Concentrate Market Thriving: Projected to touch USD3.9 Billion by 2027, growing at a CAGR of 6.5% during the forecast period (2021-2027)

Published | 16 August 2021

A study, recently conducted by the strategic consulting and market research firm BlueWeave Consulting, revealed that Middle East and Africa Fruit Concentrate Market was worth USD2.5 Billion in the year 2020. It is estimated to grow at a CAGR of 6.5% earning revenue of around USD3.9 Billion by the end of 2027. There is an increase in the demand among consumers for processed food and beverages without compromising on the taste and nutrition of the product, which is driving the growth of the Middle East and Africa fruit concentrate market. Several factors such as research, development, and opportunities to introduce new flavors of these products, contribute to the growth of the market.In light of rising health problems caused by highly processed foods, drinking fruit juices is becoming more important. Thus, consumer lifestyle changes and the growth of the food and beverage industry are driving the demand for fruit concentrates.

Growth Drivers

Increasing cases of health issues

A rising prevalence of obesity, diabetes, and cardiovascular disease, as well as consumers' preference for healthy eating habits, are contributing to the demand for more organic and healthy food alternatives such as fruit concentrates. In several food products such as drinks, cakes, cookies, chocolates, and confectionaries, fruit concentrates are also considered a replacement for added sugar Fructose in fruit concentrates are a good replacement for sucrose because they have a lower glycemic level than sucrose. Additionally, as consumers become more familiar with fruit-based drinks and food products, the market for fruit concentrates is expected to grow in the foreseeable future.

The surge in innovation has resulted in increased brand penetration

As a result of the availability of different fruit and vegetable juices in the region, the fruit concentrate market is growing substantially in the region. Consumers prefer purchasing fruits and vegetable juices based on taste preference and convenience. Fruit juices, in particular, have provided a significant platform for international manufacturers to enter the regional market. A large number of new flavors are being introduced by companies that compete with the traditional flavors of peaches, pomegranates, pink guava, and lemon. However, orange, mango, apple, guava, and strawberry are some of the most preferred juices among consumers.

Restraints

Fruit concentrate growth is hampered by the adverse effects of fructose consumption at high levels, which is one of the main factors inhibiting market growth. A number of symptoms related to fructose have been reported in some patients, including chronic diarrhea and functional bowel disturbances. Several diseases are associated with excessive fructose consumption, such as obesity, diabetes mellitus, and non-alcoholic fatty liver disease. These are some factors that restrict the growth of the fruit concentrate market.

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Impact of COVID-19 in the industry

As a result of the COVID-19 pandemic, processed food and ready-to-drink drinks such as packed fruit juice have become more popular. The reason behind the increasing intake of these juices is the health benefits associated with them. Amid the ongoing pandemic, people have been more concerned about boosting their immunity and well-being, which in turn propelled the demand for packed fruit juices. The popularity of packed fruit juice has grown in the pandemic due to the health benefits it offers. Moreover, packed fruit juice has the necessary nutrition, and is conveniently available in packs that are easy to carry.

Based on fruit types, the orange segmentoccupies the largest share of the Middle East and Africa Fruit Concentrate Market

Based on fruit types, the Middle East and Africa Fruit Concentrate Market have been segmented into Orange, Apple, Pineapple, Banana, and others.  Out of these, the orange segment is leading the market share in terms of revenue. One of the primary reasons for its dominance is its high fiber content. Moreover, oranges are low in calories and contain vitamin C, which is known for protecting against Coronavirus.Furthermore, citrus fruits such as oranges help in reducing kidney stones and prevent cancer. Moreover, it is also believed that vitamin C in oranges has beneficial effects on the skin. That’s the reason why oranges are in huge demand in the Middle East and Africa Fruit Concentrate Market.

Saudi Arabia region is expected to witness significant growth in the market during the forecast period

Based on regions, the Middle East and Africa Fruit Concentrate Market is categorized into South Africa, Saudi Arabia, Rest of Middle East. During the forecast period, the fruit and vegetable juice market in Saudi Arabia is expected to grow, as consumers' preferences are shifting toward healthy substitutes for carbonated energy drinks. As consumer health awareness grows and beverages are consumed more frequently by the population, the consumers are probably concerned and cautious when it comes to the juice's ingredients. However, consumers in this region prefer beverages that contain natural juice content, vitamins, and organic ingredients, thus contributing to the growth of the Middle East and Africa fruit concentrate market.

Competitive Landscape

The key players in the Middle East and Africa Fruit Concentrate Market areIngredion Incorporated, SkyPeople Fruit Juice Inc., Archer Daniels Midland Co., Dohler Company, Diana Food, Argana Group, SVZ International B.V, SunOpata Inc., The Ciatti Company and Kanegrade Limited, Capricorn, Oceanaa, Acerola, Cherimoya, Lychee, Star Fruits, Coca-Cola’s minute maid, Almarai company, Del-Monte foods Inc., Alsafi Farm,and other key manufacturers.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the Middle East and Africa Fruit Concentrate Market.It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the Middle East and Africa Fruit Concentrate Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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