India Agarbatti and Dhoop (Incense Stick) Market Size to Expand at CAGR of 8.63% During 2023–2029

Published | 29 June 2023

India agarbatti and dhoop (incense stick) market is flourishing because of the rising religious and cultural significance, rituals and festivals, and aromatic and therapeutic properties of agarbatti and dhoop.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects India agarbatti and dhoop (incense stick) market to grow at a CAGR of 8.63% during the forecast period between 2023 and 2029. Major growth drivers for the India agarbatti and dhoop (incense stick) market include an increasing demand for agarbatti and dhoop both in domestic and international markets due to the availability of a wider range of products and improved quality. Incense sticks are an essential part of religious ceremonies and rituals in various faiths practiced in India, including Hinduism, Buddhism, and Jainism. Notably, there is a growing trend among consumers to choose natural and herbal products due to health and environmental concerns. This has led to a shift toward agarbatti made from natural ingredients and free from harmful chemicals. Agarbatti manufacturers also offer a wide range of fragrances and packaging options to cater to different consumer preferences. This includes traditional fragrances like sandalwood, rose, and jasmine, as well as modern and exotic scents. Hence, such aspects are expected to boost the expansion of India agarbatti and dhoop market during the forecast period. However, rising raw material costs and environmental concerns are anticipated to restrain the overall market growth during the period in analysis.

India Agarbatti and Dhoop (Incense Stick) Market – Overview

The India agarbatti and dhoop (incense stick) market refers to the industry involved in the production, distribution, and sale of agarbatti and dhoop products across the country. Agarbatti, also known as incense sticks, are thin wooden sticks coated with a mixture of aromatic materials, such as natural resins, herbs, spices, and essential oils, which release a pleasant fragrance when burned. Dhoop, on the other hand, refers to thicker incense sticks or cones that have a longer burning time. These products have deep cultural and religious significance in India and are used for various purposes, including religious rituals, meditation, aromatherapy, and creating a soothing atmosphere. The market encompasses various manufacturers, suppliers, distributors, wholesalers, and retailers who cater to the demand for agarbatti and dhoop products, offering a wide range of fragrances, packaging options, and variations to meet consumer preferences. The market size and growth of the India agarbatti and dhoop market are influenced by consumer preferences, religious practices, market trends, product innovation, and regulatory frameworks.

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Impact of COVID-19 on India Agarbatti and Dhoop (Incense Stick) Market

The COVID-19 pandemic had a dual impact on the India agarbatti and dhoop (incense stick) market. Initially, the market experienced a surge in demand as people turned to these products for spiritual solace and to create a calming atmosphere at home during lockdowns. However, the market also faced challenges such as disruptions in the supply chain, raw material shortages, and labor issues. The closure of places of worship and restrictions on gatherings further affected the demand for agarbatti and dhoop. As the situation evolved, the market gradually recovered, with a renewed focus on health and wellness driving future growth in the post-pandemic era.

India Agarbatti and Dhoop (Incense Stick) Market – By Distribution Channel

Based on distribution channel, the India agarbatti and dhoop (incense stick) market is divided into Retail Stores, Departmental Stores, Specialized Stores, and Online Stores segments. The retail stores segment holds the highest share in the India agarbatti and dhoop (incense stick) market, due to their convenience, accessibility, and variety. Retail stores provide a physical presence where consumers can easily purchase agarbatti and dhoop products. They offer a wide range of brands, fragrances, and packaging options, allowing consumers to choose according to their preferences. Additionally, retail stores cater to both urban and rural areas, ensuring wider reach and availability of these products. The convenience and diverse offerings provided by retail stores contribute to their dominance in capturing the highest market share. Meanwhile, the department store segment holds the second highest market share. Department stores offer a one-stop shopping experience, providing a diverse range of products, including agarbatti and dhoop, making them a preferred choice for consumers seeking convenience and variety in their purchases.

Competitive Landscape

Major players operating in the India agarbatti and dhoop (incense stick) market include B. V. Aswathiah & Bros, Hari Darshan Sevashram Private Limited, Hem Corporation Private Limited, ITC Limited, Moksh Agarbattis Company, Mysore Deep Perfumery House (MDPH), N. Ranga Rao & Sons Private Limited, Patanjali Ayurved Limited, and Shree Kalpana Perfumery Works Private Limited. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India Agarbatti and Dhoop (Incense Stick) Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Agarbatti and Dhoop (Incense Stick) Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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