Australia All-Terrain Vehicle (ATV) Market Size Set to Grow at Steady CAGR of 5.36% During 2023–2029

Published | 07 July 2023

Australia all-terrain vehicle (ATV) market is flourishing due to an increasing demand for ATVs from recreational and agricultural sectors, expanding off-the-road (OTR) adventure tourism, rising disposable income, and government support for agricultural and rural development.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects Australia all-terrain vehicle (ATV) market size to grow at a CAGR of 5.36% during the forecast period between 2023 and 2029. An increasing demand for ATV models with improved safety features, such as roll-over protection systems and improved braking systems, driven by the increased focus on rider safety, is a major factor fueling the growth of the Australian all-terrain vehicle (ATV) market. There has also been a trend in the industry shifting toward electric ATVs as manufacturers release electric versions to meet the growing demand for environmentally friendly and sustainable vehicles. The use of ATVs for leisure has also increased as more people participate in outdoor sports and seek out off-road adventures. Manufacturers now provide a wide selection of accessories and customizations to meet various customer tastes, expanding the market's customization options. The safety, sustainability, recreational use, and customization of ATVs are all improving in Australia.

Australia All-terrain vehicle (ATV) market – Overview

An all-terrain vehicle (ATV) is a rugged and versatile vehicle designed to navigate through challenging terrains. It typically features a sturdy frame, large wheels, and a powerful engine, allowing it to traverse various surfaces, such as mud, sand, snow, and rocky terrains. ATVs are commonly used for recreational purposes, off-the-road adventures, and in industries including agriculture, forestry, and search and rescue. They offer excellent maneuverability and control, often equipped with features like independent suspension, four-wheel drive, and electronic stability systems. With their ability to conquer rough terrains, ATVs provide individuals with an exhilarating outdoor experience and assist professionals in performing demanding tasks.

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Impact of COVID-19 on Australia All-terrain vehicle (ATV) market

The COVID-19 pandemic adversely affected Australia all-terrain vehicle (ATV) market. With restrictions and lockdown measures in place, the demand for ATVs has experienced a decline due to reduced outdoor recreational activities and limitations on gatherings. Manufacturers and dealers faced challenges in supply chain disruptions, production delays, and decreased consumer spending. However, the pandemic also presented opportunities as people sought alternative means of transportation and outdoor exploration while adhering to social distancing guidelines. As restrictions ease and the economy recovers, the ATV market is expected to rebound gradually, driven by pent-up demand and a growing interest in outdoor activities post-pandemic. Industry players must adapt to changing consumer behaviors and leverage digital platforms for marketing and sales to navigate the evolving landscape.

Australia All-terrain vehicle (ATV) market – By Type

On the basis of type, Australia all-terrain vehicle (ATV) market is split into Utility all-terrain vehicle and Sport all-terrain vehicle segments. The utility all-terrain vehicle segment holds a major market share in the Australia all-terrain vehicle (ATV) market by type. Utility ATVs are designed to handle various tasks and are commonly used in agriculture, construction, and other industries where rugged performance and functionality are required. These vehicles are known for their robustness, towing capacity, and cargo-carrying capabilities. They are favored by farmers, ranchers, and outdoor enthusiasts who require a versatile vehicle for both work and recreational purposes. The popularity and practicality of Utility ATVs contribute to their dominance in the Australian all-terrain vehicle (ATV) market.

Competitive Landscape

Australia all-terrain vehicle (ATV) market is fiercely competitive. Major companies in the market include Polaris Inc., American Honda Motor Co., Inc., Bombardier Recreational Products (BRP), Yamaha Motor Corporation, Arctic Cat Inc., Kawasaki Heavy Industries Ltd, Suzuki Motor Corporation, KTM AG, and BMW. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Australia all-terrain vehicle (ATV) market.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Australia All-Terrain Vehicle (ATV) Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Australia All-Terrain Vehicle (ATV) Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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