Australia Bottled Water Market Hitting the Growth Track: Forecast to Grow at a CAGR of 6.3% by 2027

Published | 01 December 2021

Bottled water market in Australia is booming because tap water governance is extremely strict, whereas bottled water is not subject to the same scrutiny. Thus, the increasing demand for packaged drinking water in various public and private spaces, along with easy availability of bottled water at various distribution channels is favoring the market growth….

A recent study, conducted by the strategic consulting and market research firm BlueWeave Consulting, revealed that Australia bottled water market was worth USD 901.1 million in the year 2020. According to the study, the market is estimated to grow at a CAGR of 6.3%, earning revenue of around USD 1,374.1 million by the end of 2027. The growth of bottled water in Australia can be attributed to changing consumption patterns and the demand for packaged drinking water in various public and private spaces such as airports, offices, private events, etc. Bottled water provides convenient and on-the-go drinking options to quench thirst and prevent dehydration, which attracts consumers, especially the young demographic. Furthermore, the easy availability of bottled water at various distribution channels, such as convenience stores, supermarkets/hypermarkets, retail stores, etc., also favors the market growth. However, plastic water pollution and government regulations may act as major restraining factors for the growth of the Australia bottled water market.

Easy Availability in Convenience Stores Driving the Australia Bottled Water Market

Unlike tap water, bottled water is easily available via convenience stores in Australia, which plays a significant role in driving the overall bottled water market. The easy accessibility of bottled water through convenience stores attracts the consumers, especially the younger and adult demographic as they are looking for easy to go products. Convenience stores provide a wide variety of bottled water brands and various sizes according to the customer’s needs. With the increasing number of convenience stores across Australia, the demand for bottled water is also projected to rise.

Established Partnerships of Bottled Water Brands Is Boosting the Market Growth

To boost sales, Australian bottled water brands partner with hotels, restaurants, offices, universities, or often public events as their official bottled water providers. The companies provide their stocks to these on-trade channels at huge discounts to sell only their brands on their premises. Additionally, this serves as a marketing strategy and builds brand awareness, which boosts the penetration of products. For instance, Nu-Pure is the official bottled water provider of many athletic teams, which contributes to its success.

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Australia Bottled Water Market - By Product Type

Based on product types, Australia bottled water market is categorized into spring water, purified water, mineral water, distilled water, sparkling water, and others. The purified water segment holds the largest share in Australia bottled water market as it provides various health benefits to consumers, such as better hydration. Additionally, purified water is also known for supporting kidney function, and improving digestion, etc. However, changing consumption patterns is also fueling the demand for sparkling water that can tackle dehydration and its symptoms such as fatigue, dry mouth, headache, etc., more efficiently.

Impact of COVID-19 on Australia Bottled Water Market

Australia bottled water market was negatively impacted by the unprecedented outbreak of the COVID-19 pandemic. The Australian government had to impose a strict lockdown because of an increasing number of COVID-19 cases in the country, which impacted the packaging and distribution channels for bottled water, inhibiting its growth. Due to the temporary closure of various on-trade channels, such as hotels and restaurants, as well as airports, offices, and tourist sites, the market demand for bottled water in Australia also dropped sharply.

Australia Bottled Water Market- Competitive Landscape

The leading players in the Australia bottled water market are Balance Water Company, Coca-Cola Company, Natural Waters of Viti Ltd., Antipodes Water, Just Water, Metro Beverage Co., Voss Water, Santa Vittoria Italian Mineral Water, Beloka Water, Nestle Waters, and other prominent players.

Market share is highly concentrated among established big and small players who enjoy brand loyalty. In order to capture a larger share of the market, companies launch bottled water in various sizes. As a means of increasing their product penetration, they establish partnerships with various on-trade channels, such as hotels, restaurants, offices, etc. This market is also characterized by strategies such as mergers, acquisitions, collaborations, and others.

Don’t miss the business opportunity of the Australia bottled water. Consult our analysts to gain crucial insights and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Australia bottled water market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of Australia bottled water market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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