Europe Flowers and Ornamental Plants Market Size Set to Grow at Steady CAGR of 6.88% to Reach USD 12.18 Billion by 2029

Published | 18 September 2023

Europe flowers and ornamental plants market is flourishing due to increasing demand for landscaping, interior decor, and events, growing disposable income, urbanization, and rising gifting culture.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Europe flowers and ornamental plants market size at USD 7.65 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the Europe flowers and ornamental plants market size to grow at a CAGR of 6.88% reaching a value of USD 12.18 billion by 2029. The Europe flowers and ornamental plants market is experiencing major shifts. Consumers are looking for eco-friendly options and local varieties, therefore sustainability is a major priority. Convenience and a broader selection are driving the growth of online plant purchasing platforms. Space constraints and a growing interest in well-being are driving an increase in urban gardening and indoor plants. Plant kinds that are unique and durable are being created using advanced breeding procedures. Further, the custom of giving plants as gifts for particular occasions is expanding. However, market dynamics are being influenced by changing weather patterns and restrictions affecting international trade.

Europe Flowers and Ornamental Plants Market – Overview

Flowers and ornamental plants encompass a diverse array of cultivated flora valued for their aesthetic appeal. These plants, ranging from vibrant blooms to lush foliage, are cultivated for decorative purposes in gardens, landscapes, and interior spaces. Renowned for their beauty and symbolism, they hold cultural, emotional, and even commercial significance. With a wide variety of species, colors, shapes, and sizes, flowers and ornamental plants contribute to the visual enhancement of environments, promote biodiversity, and often play a role in various traditions and celebrations worldwide. Their cultivation combines horticultural expertise with artistic appreciation, making them an integral part of human surroundings.

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Impact of COVID-19 on Europe Flowers and Ornamental Plants Market

Europe flowers and ornamental plants market experienced significant disruption due to COVID-19. Lockdowns and restrictions led to supply chain challenges, reduced consumer spending, and event cancellations, impacting both production and sales. Nurseries and retailers faced financial strain as demand waned. The shift towards online sales and home gardening partially offset losses, but overall, the industry suffered from the pandemic's economic repercussions. Despite the challenges, efforts to adapt to new consumer preferences and digital platforms have allowed the market to show resilience and seek recovery as restrictions gradually ease.

Europe Flowers and Ornamental Plants Market – By Application

By application, Europe flowers and ornamental plants market is divided into Home and Commercial segments. The commercial segment encompasses businesses and enterprises engaged in the cultivation, distribution, and sale of flowers and ornamental plants on a larger scale, serving industries, such as landscaping, events, and floral arrangements. The home segment, on the other hand, caters to individual consumers purchasing flowers and ornamental plants for personal use and decoration. These segments reflect the diverse nature of the market, catering to both professional and personal demands for floral and ornamental products across Europe.

Competitive Landscape

Europe flowers and ornamental plants market is fiercely competitive. Major companies in the market include Syngenta, Beekenkamp Group, Hofland flowering plants, SAKATA, DUTCH FLOWER GROUP, MARGINPAR BV, Walter Blom Plants BV, Selecta Klemm, Double H Nurseries Ltd, ARCANGELI GIOVANNI & FIGLIO, KP Holland, and Ball Horticultural Company. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Europe flowers and ornamental plants market.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Europe Flowers and Ornamental Plants Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Europe Flowers and Ornamental Plants Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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