GCC Bath and Shower Products Market Size Expands at Steady CAGR of 5.7% to Reach USD 2.12 Billion by 2029

Published | 16 November 2023

GCC bath and shower products market is flourishing due to increasing disposable incomes, a growing focus on personal hygiene and grooming, rapid urbanization, thriving tourism, and a rising awareness about the benefits of using premium bath and shower products.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated GCC bath and shower products market size at USD 1.44 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the GCC bath and shower products market size to grow at a CAGR of 5.7% reaching a value of USD 2.12 billion by 2029. The bath and shower products market is primarily driven by consumer preferences for personal hygiene and grooming, along with increasing awareness about health and wellness. Factors such as urbanization, a growing middle class population, and rising disposable incomes contribute to a higher demand for bath and shower products across the region. Innovations in product formulations, packaging, and eco-friendly options cater to evolving consumer needs. Also, aggressive marketing campaigns and endorsements by celebrities play a crucial role in boosting sales. The market is also influenced by changing lifestyle trends, including the shift towards natural and organic products. Overall, the bath and shower products market thrives on a combination of hygiene consciousness, lifestyle changes, and product innovation.

Bath and Shower Products – Overview

Bath and shower products encompass a wide range of personal care items designed to cleanse and refresh the body. These products include soap, shower gel, shampoo, conditioner, body wash, bath salts, bath bombs, loofahs, sponges, and more. They are formulated with various ingredients to cleanse, moisturize, and provide a pleasant sensory experience during bathing. Bath and shower products cater to diverse preferences, from soothing, natural ingredients for relaxation to invigorating scents for an energizing start to the day. These products are essential for maintaining personal hygiene and often offer a luxurious and therapeutic aspect to the daily ritual of cleansing.

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Impact of COVID-19 on GCC Bath and Shower Products Market

The COVID-19 pandemic significantly impacted the GCC bath and shower products market. Due to heightened hygiene awareness and lockdown measures, there was an initial surge in demand for essential bath and shower items, such as soap and hand sanitizers. However, economic uncertainties led to reduced consumer spending, affecting sales of premium products. Supply chain disruptions and transportation restrictions also posed challenges for manufacturers. As the region gradually adapted to the new normal, online sales channels gained prominence, and product preferences shifted towards natural and eco-friendly options. Overall, the market experienced fluctuations but showed resilience as consumers prioritized personal hygiene during the pandemic.

GCC Bath and Shower Products Market - By Form

Based on form, GCC bath and shower products market is divided into Solid, Gels, and Liquid segments. The liquid form segment dominates the market. Liquid bath and shower products, such as shower gels, body washes, shampoos, and liquid soaps, dominate the market due to their convenience and versatility. They are preferred by consumers for their ease of use, pleasant textures, and the ability to incorporate various beneficial ingredients like moisturizers and fragrances. The liquid segment's popularity is also attributed to its suitability for a wide range of skin and hair types, making it a versatile choice that appeals to a broad consumer base in the Gulf Cooperation Council (GCC) region.

Competitive Landscape

GCC bath and shower products market is fiercely competitive. Major companies in the market include L'Oréal, Unilever Plc., Johnson & Johnson consumer Inc., Procter & Gamble, Bath & Body Works UAE, Bath & Body Works Qatar, THE BODY SHOP, L'Occitane International SA, and Henkel. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in GCC bath and shower products market.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the GCC Bath and Shower Products Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the GCC Bath and Shower Products Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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