GCC Luxury Lingerie Market Size Booming to Touch USD 573 Million by 2029

Published | 07 September 2023

GCC Luxury Lingerie Market is flourishing because of the rising demand for comfortable and stylish lingerie and growing popularity of online shopping for lingerie

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the GCC luxury lingerie market size at USD 346 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects GCC luxury lingerie market size to grow at a significant CAGR of 8.77% reaching a value of USD 573 million by 2029. Major growth drivers for the GCC luxury lingerie market include the rising incomes, changing lifestyles, fashion awareness, and demand for premium intimate wear. These factors shape consumer preferences, blending tradition and modernity. This fosters demand for quality, intricate designs, and luxury brands like Victoria's Secret and La Perla. Local brands cater to preferences and cultural sensitivities, aligning with the trend. The market shifts towards inclusivity, expanding sizes and styles, reflecting diverse preferences. However, limited availability is anticipated to restrain the overall market growth during the forecast period.

GCC Luxury Lingerie Market – Overview

GCC Luxury Lingerie Market encompasses the production, distribution, and consumption of high-end intimate apparel in Gulf Cooperation Council (GCC) countries. This market emphasizes luxury lingerie featuring exquisite materials, intricate designs, and brand prestige. The region includes Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, and Oman. The market's growth is driven by rising disposable incomes, evolving consumer lifestyles, fashion awareness, and a desire for sophisticated undergarments. Established international brands like Victoria's Secret, La Perla, and Agent Provocateur have a strong presence, alongside emerging local brands catering to cultural preferences. Inclusivity and diversity trends are evident as brands expand to accommodate diverse body shapes. Fashion events in GCC countries serve as platforms for global and local luxury lingerie brands, fostering innovation.

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Impact of COVID-19 on GCC Luxury Lingerie Market

COVID-19 pandemic adversely affected the GCC luxury lingerie market. Lockdowns, travel restrictions, and economic uncertainties disrupted consumer spending patterns, leading to decreased demand for non-essential items like luxury lingerie. Physical store closures hindered sales, prompting a shift towards e-commerce. However, as events and social gatherings were curtailed, the demand for occasion-specific lingerie declined. Brands adapted by focusing on comfort and online engagement. While the market faced challenges, the resilient nature of luxury retail, coupled with digital strategies, gradually aided recovery, with consumer preferences evolving to align with the pandemic's lifestyle changes.

GCC Luxury Lingerie Market – By Product

By product, the GCC luxury lingerie market is divided into Bra, Knickers and Panties, Body Suit, and Leg Garters segments. The bra segment holds the highest share in the GCC luxury lingerie market during the forecast period by product. Bras are considered essential undergarments, and they form the foundation of a woman's wardrobe. This consistent demand for daily wear contributes to a stable market share. The bras come in various styles, catering to both comfort and aesthetics, enabling brands to tap into diverse consumer preferences. Also, as cultural norms in the GCC region emphasize modesty, bras often serve as a balance between intimate wear and cultural values. This combination of necessity, diversity, and cultural relevance positions the bra segment as a dominant force in the luxury lingerie market across the forecast period.

Competitive Landscape

Major players operating in the GCC luxury lingerie market include Victoria's Secret, Agent Provocateur, La Perla, Chantelle, Wolford, Aubade, Simone Pérèle, and Empreinte. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of GCC Luxury Lingerie Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in GCC Luxury Lingerie Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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