Global Cooking Sauces Market Size Expands at Steady CAGR of 4.48%, to Reach USD 54.25 Billion by 2029

Published | 26 December 2023

Global Cooking Sauces Market is flourishing because of deepening globalization of food culture and growing popularity of diverse international cuisines.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Global Cooking Sauces Market size at USD 41.7 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the Global Cooking Sauces Market size to grow at a CAGR of 4.48% reaching a value of USD 54.25 billion by 2029. Major growth drivers for the Global Cooking Sauces Market include the increasing desire for ethnic and spicy cuisine, along with a preference for convenient meal preparation solutions. The evolving eating patterns of consumers, the embrace of diverse culinary practices, and the growing demand for a variety of both liquid and dry sauces are projected to contribute significantly to the market's upward trajectory. Notably, technological advancements in the food industry have significantly boosted the growth of the Global Cooking Sauces Market, offering a diverse range of flavor-enhancing options. The trend is expected to positively impact product demand. Regional variations in product preferences are influenced by native ingredients and culinary traditions. Globalization and urbanization are expected to blur geographical barriers, opening up new business opportunities. The increasing global emphasis on healthy eating is also projected to shape worldwide dietary preferences, driving demand for traditional products like sauces and curries. A spurring demand for new flavors, ethnic tastes, and products with extended shelf life are also major drivers for the market. The Global Cooking Sauces Market is further characterized by a preference for easily preparable sauces that introduce novel flavors to cuisine. These aspects are expected to boost the expansion of the Global Cooking Sauces Market during the forecast period. However, high cost of cooking sauces and health concerns are anticipated to restrain the overall market growth during the period in analysis.

Opportunity - Thriving online retail channel

The proliferation of e-commerce platforms and the surge in direct-to-consumer (DTC) sales signify a substantial avenue for the growth of the Global Cooking Sauces Market in the online retail channel. Embracing the convenience of online shopping, producers have the potential to significantly broaden their market reach. This significant shift enables them to directly connect with a wider audience, offering an extensive array of sauces. The online retail channel not only enhances accessibility but also facilitates the introduction of personalized and niche product offerings. Thus, the convergence of these factors underscores a clear trajectory for the growth of the online retail channel in the Global Cooking Sauces Market.

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Impact of Covid-19 on Global Cooking Sauces Market

Covid-19 pandemic adversely affected the Global Cooking Sauces Market. It resulted in closure of restaurants and hotels which is the primary consumer hubs for cooking sauces. Concurrently, household consumers, anticipating lockdowns, prioritized stocking basic food items. The closure of retail stores and disruptions in production further compounded the challenges. However, as lockdowns persisted and consumer hesitancy toward ordering food from outside continued, a shift occurred. Homebound consumers began experimenting with new dishes, resulting in a modest upturn in demand for cooking sauces and related ingredients. In response to this trend, cooking sauce manufacturers seized the opportunity, introducing new products to diversify their offerings. For instance, Jubilant FoodWorks launched a range of sauces and pastes named "ChefBoss" on August 06, 2020, through the e-commerce channel. These new product launches, combined with the gradual reopening of restaurants and food joints, have generated fresh demand for cooking sauces.

Global Cooking Sauces Market – By Distribution Channel

Based on distribution channel, the Global Cooking Sauces Market is divided into Supermarkets/Hypermarket, Convenience Stores, and Online segments. The supermarkets/hypermarket segment holds the highest share in the Global Cooking Sauces Mark by distribution channel, due to the expansion of retail outlets and the diversification of products available in supermarkets and hypermarkets. Moreover, the convenient access to a wide range of products and immediate exposure to merchandise enhances consumer satisfaction, attracting customers to hypermarkets and supermarkets and boosting sales in this segment. Meanwhile, the online segment is expected to witness the fastest growth rate in the market during the forecast period. It can be primarily due to the rise of online service providers such as Amazon, Grofers, and Big Basket. The expansion of e-commerce players, coupled with the added advantages they offer, such as discount coupons, cash-on-delivery, and doorstep delivery, is anticipated to fuel demand for market growth over the forecast period. Furthermore, the deepening of the mobile internet and the increasing use of smartphones in rural areas present significant opportunities for online food retailers and service providers, such as Swiggy, UberEats, and Zomato. The growing prevalence of online channels is also reducing operational costs for sellers, as they can save the expenses associated with running physical stores.

Global Cooking Sauces Market – By Region

The in-depth research report on the Global Cooking Sauces Market covers the market in a number of key countries across five major regions: North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Europe holds the highest share in the Global Cooking Sauces Market. The rising demand for ethnic foods, driven by the growing multicultural population in the region, is set to broaden the appeal of traditional sauces. Additionally, the introduction of new products in mature markets like the United Kingdom and Germany is poised to positively influence growth. A notable example is Oriendi, which, in 2017, launched a new line of cooking sauces based on dates in the United Kingdom. Meanwhile, the Asia Pacific region is expected to witness the fastest growth rate during the forecast period. The increasing adoption of Western food trends and the incorporation of new flavors into traditional staple foods by the middle-class income groups in developing nations, such as India, China, and Bangladesh, are anticipated major drivers of the regional market growth. Additionally, supportive government policies aimed at boosting manufacturing output are expected to encourage significant investments by industry participants in the region during the forecast period.

Competitive Landscape

Major players operating in the Global Cooking Sauces Market Bolton Group, Conagra Brands Inc., Del Monte Foods Inc., General Mills Inc., Kikkoman Corporation, Kraft Heinz Company, McCormick & Company Incorporated, Nestle SA, Tas Gourmet Sauce Co., Tasmanian Gourmet Sauce Company, and Unilever Group. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global Cooking Sauces Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Cooking Sauces Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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