Global Education and Learning Analytics Market Size Zooming 3.8X to Touch USD 26.5 Billion by 2029

Published | 20 July 2023

Global education and learning analytics market is flourishing because of an increasing focus on personalized learning and growing emphasis on data-driven decision making.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Global education and learning analytics market size at USD 6.87 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects Global education and learning analytics market size to grow at a robust CAGR of 25.23% reaching a value of USD 26.5 billion by 2029. Major growth drivers for the global education and learning analytics market include an increasing focus on personalized and adaptive learning, the growing adoption of digital learning platforms and tools, the need to improve educational efficiency and effectiveness, and the rising demand for data-driven insights to enhance student outcomes and educational outcomes overall. The extensive utilization of software-based systems such as virtual learning environments (VLE), learning management systems (LMS), student information systems, and library management systems is expected to contribute significantly to market growth. The availability of e-learning technologies, including mobile learning devices, student information systems, lecture capture tools, and learning management tools, has empowered learners to gain valuable insights from traditional educational systems and increase their productivity. Technological advancements, such as the development of digital platforms that consolidate student data and facilitate performance analysis in schools and universities, also play a vital role in expanding the market. Also, there is growing awareness of the benefits of education and learning analytics in the development of effective learning and training programs for students and professionals, which is expected to further drive market growth. However, data privacy and security concerns and technical infrastructure and integration challenges are anticipated to restrain the overall market growth during the period in analysis.

Global Education and Learning Analytics Market – Overview

The global education and learning analytics market refers to the market for analytical tools and solutions that are specifically designed for the education sector. It encompasses the use of data analysis techniques and technologies to gather, analyze, and interpret data related to educational activities and processes. Education and learning analytics aim to provide insights and actionable information to educators, administrators, and policymakers, enabling them to make data-driven decisions to enhance student learning outcomes, improve teaching methodologies, optimize educational resources, and identify areas for improvement. These analytics solutions utilize data from various sources, such as student assessments, digital learning platforms, attendance records, and demographic information, to generate meaningful insights and support evidence-based decision-making in the education sector.

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Impact of COVID-19 on Global Education and Learning Analytics Market

COVID-19 pandemic had a positive impact on the global education and learning analytics market. The widespread closure of educational institutions and the shift towards remote learning have accelerated the adoption of digital platforms and tools, leading to a surge in data generation. There has been a notable improvement in the accessibility, engagement, and contextualization of e-learning resources such as e-books, graphics, models, online video-based micro-courses, animations, quizzes, games, and e-notes. This is attributed to the progress in Information and Communication Technology (ICT) in the field of education. The integration of ICT in education encourages students to utilize e-learning tools to support their studies. Also, UNESCO has been actively assisting several countries in mitigating the impact of school closures by facilitating the continuation of education through distance learning initiatives. Consequently, significant government initiatives and the widespread adoption of e-learning are expected to enhance the accessibility and utilization of learning analytics post the COVID-19 pandemic.. The pandemic has highlighted the importance of data-driven decision-making in education. However, challenges such as data privacy concerns, access to reliable internet connectivity, and the digital divide have also emerged.

Global Education and Learning Analytics Market – By Application

Based on application, the global education and learning analytics market is divided into People Acquisition & Retention, Curriculum Development & Intervention Management, Performance Management, Budget & Finance Management, and Operations Management segments. The performance management segment holds the highest share in the global education and learning analytics market due to its critical role in assessing and enhancing student and institutional performance. Performance management analytics enable educational institutions to measure and track student progress, identify areas for improvement, and implement targeted interventions. These analytics solutions provide valuable insights into student outcomes, learning effectiveness, and teaching methodologies. By utilizing performance management analytics, educational institutions can make data-driven decisions to optimize teaching strategies, curriculum design, and resource allocation, ultimately improving educational quality and outcomes.

Competitive Landscape

Major players operating in the global education and learning analytics market include IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Blackboard Inc., Pearson PLC, D2L Corporation, Tableau Software (now part of Salesforce), SAS Institute Inc., Instructure Inc., Google LLC, Alteryx Inc., QlikTech International AB, Saba Software Inc., and Ellucian Company L.P. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global Education and Learning Analytics Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Education and Learning Analytics Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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