Global Face Swiping Payment Market Size More Than Triples to Touch USD 15.45 Billion by 2029

Published | 01 January 2023

Global face swiping payment market is flourishing because of increasing usage of face swiping payment technology in various applications, technology advancements, and a surging demand for contactless payment methods.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimates global face swiping payment market size at USD 4.79 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects global face swiping payment market size to grow at a significant CAGR of 18.7% reaching a value of USD 15.45 billion by 2029. Major factors for the expansion of global face swiping payment market include increasing digitization quickened by the COVID-19 pandemic, deepening internet penetration worldwide, and surging demand for contactless payment methods. Consumers are getting acquainted with the usage of biometrics for verification or unlocking mobile phones, which is expected to provide new growth prospects for the face-swiping payment business. Advancements in face-swiping technology, such as the incorporation of IoT in face-swiping systems, are expected to drive the market expansion. Furthermore, the increasing rollout of face-swiping solutions and facilities provided by market leaders to enable customers to make payments utilizing face-swiping technology bodes well for market expansion. Face detection technology has a lot higher accuracy than the human eye's judgment and identification capacity, which reduces security concerns while using the technology. Furthermore, venture capital firms' increasing investments in startups that provide face-swiping payment technologies, which is expected to boost the expansion of global face swiping payment market. However, high cost involved in the implementation of technology is anticipated to restrain the growth of market during period in analysis.

Global Face Swiping Payment Market – Overview

Face swiping technology allows customers to make purchases by merely posing in front of camera-equipped point-of-sale (POS) devices, resulting in faster and more secure face payments. Furthermore, mobile wallet providers, such as Alipay, have expanded their support for the face swipe capability to allow customers to make speedier purchases. As a result, such ongoing trends could drive the market expansion during the forecast period. Face Swiping Payment has gained popularity after the COVID-19 pandemic. Furthermore, a plethora of unexpected challenges, such as the requirement to limit the use of physical-contact payment systems, have spurred businesses to embrace contactless payment technologies, such as facial recognition payment systems, to make contactless payments. Furthermore, facial recognition payment systems are employed to increase identity verification and security. However, market growth is expected to be impeded by a lack of basic awareness and technical know-how about the technology, as well as growing concerns about privacy protection, particularly in developing countries.

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Impact of COVID-19 on Global Face Swiping Payment Market

COVID 19 had a positive impact on face-swiping payments. Multiple unexpected challenges, such as the need to reduce the use of physical contact payment systems, are leading retailers to adopt contactless payment technologies such as face swiping to perform contactless payments. Additionally, face swiping payment techniques are used for improved identity verification and security precautions. The face swiping payment market varies in terms of contactless payments and information. It can take the form of mobile wallets, applications, bar codes, QR codes, NFC cards, and much more. The face swiping payment market provides way for the development of long-term financial solutions for low-income and unprotected groups by reducing barriers, such as lack of identification, formal income, and distance. The rapid expansion of the face-swiping payment sector raises the potential of fraud and misuse during COVID-19. As a result, the face swiping payment market technology has gained traction in major cities throughout the world.

Global Face Swiping Payment Market – By Type

By type, global face swiping payment market is bifurcated into Payment Equipment and Payment System segments. The payment equipment segment held a higher market share due to increasing popularity of cashier-less ordering kiosks in fast food restaurants, such as Wendy's and McDonald's, is propelling growth. Furthermore, eateries such as the burger brand CaliBurger have installed self-ordering kiosks equipped with facial recognition technology and AI to allow consumers to order food, make payments, and join into the chain's loyalty program. It also saves and uses past order information to personalize orders for clients. As a result, such upheavals in the payment equipment area are expected to boost the segment's expansion even further. The payment equipment includes POS equipment and Kiosk.

Competitive Landscape

Major players operating in global face swiping payment market include PopID, Inc., FacePay, PayByFace B.V., VisionLabs, PAX Global Technology Limited, Alipay, NEC Corporation, SnapPay Inc., Mastercard, CloudWalk Technology Co. Ltd., Alibaba Group Holding Limited, Tencent Holdings Limited, China UnionPay, Telpo, Banco Bilbao Vizcaya Argentaria S.A, Ezetap, and Ezee Pay Services. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global Face Swiping Payment Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Face Swiping Payment Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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