Global Retail E-Commerce Packaging Market Size Set to Cross USD 23.6 Billion by 2029

Published | 14 September 2023

Global retail e-commerce packaging market is flourishing because of increasing adoption of cloud technology, rising security concerns, and growing complexity of cloud environments.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the global retail e-commerce packaging market size at USD 16.47 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects global retail e-commerce packaging market size to grow at a CAGR of 5.3% reaching a value of USD 23.64 billion by 2029. Major growth drivers for the global retail e-commerce packaging market include growing popularity of online shopping driven by deepening penetration of smartphone and mobile internet. The rising demand for e-commerce packaging solutions is driven by the growing necessity to ensure products' safety during transit, elevate brand recognition, and optimize the overall unboxing experience for consumers, notably with online shopping and the adoption of technological advancements contributing to this expansion. This growth is further fueled by consumers' heightened expectations for convenience and swift deliveries, prompting retailers to invest in innovative and efficient packaging options. Another driving force is the growing concern for environmental sustainability, which is encouraging the adoption of eco-friendly packaging materials. As e-commerce crosses borders, the demand for secure and compliant packaging solutions is also on the rise, particularly due to the e-commerce market's globalization, contributing to the need for adaptable packaging as brands cater to diverse cultural preferences and regulatory requirements, necessitating packaging that can accommodate multilingual labels, comply with different shipping regulations, and maintain product integrity during international transportation. However, increase in environment safety is anticipated to restrain the overall market growth during the forecast period.

Global Retail E-Commerce Packaging Market – Overview

The global retail e-commerce packaging market pertains to the comprehensive landscape of packaging solutions specifically tailored for the dynamic realm of online retail. The global retail e-commerce packaging market encapsulates a diverse range of packaging materials, designs, and strategies crafted to meet the unique requirements of e-commerce businesses. With the surging growth of online shopping, packaging plays a pivotal role in safeguarding products during transit, enhancing brand identity, and delivering a memorable unboxing experience to consumers. The market definition encompasses packaging trends, innovations, sustainability initiatives, and their profound impact on traditional packaging practices, reflecting the evolving consumer demands and technological advancements in the e-commerce landscape on a global scale.

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Impact of COVID-19 on Global Retail E-Commerce Packaging Market

COVID-19 pandemic adversely affected the global retail e-commerce packaging market. Lockdowns and social distancing measures accelerated the shift toward online shopping, driving up e-commerce volumes. This surge in demand intensified the need for packaging solutions that ensured product safety, hygiene, and efficient delivery. The pandemic underscored the crucial role of packaging in maintaining supply chains and meeting evolving consumer expectations. Also, sustainability gained prominence as consumers sought eco-friendly packaging. While presenting opportunities for innovations, the pandemic also posed challenges in adapting packaging strategies to changing consumer behaviors and safety standards, reshaping the market's dynamics.

Global Retail E-Commerce Packaging Market – By Application

Based on application, the global retail e-commerce packaging market is divided into Electronics & Consumer Goods, Apparel, Accessories & Home Furnishing, Auto Parts, Food & Beverages, and Healthcare & Personal Care segments. The electronics & consumer goods segment held the highest market share by application due to the increasing trend of online shopping for electronics and a wide range of consumer goods. This surge in e-commerce activities for such products necessitates packaging solutions that ensure product protection, efficient handling, and a positive unboxing experience. Also, the need for specialized packaging to safeguard fragile electronics and showcase consumer goods contributes to the segment's dominance. As online retail continues to thrive, the demand for tailored packaging solutions for electronics and consumer goods remains robust, thus driving the segment's prominence.

Competitive Landscape

Major players operating in the global retail e-commerce packaging market include Amcor Plc, Berry Global Group Inc, CCL Industries, Coveris, Sealed Air, Sonoco Products Company, WINPAK Ltd, Alpha Packaging, Constantia Flexibles, Mondi, Gerresheimer AG, Silver Spur Corp, and Greif. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global Retail E-Commerce Packaging Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Retail E-Commerce Packaging Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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