India Beer Market Size Set to Grow at Steady CAGR of 8.38% Reaching USD 23.45 Billion by 2029

Published | 30 November 2023

India beer market is flourishing because of an increasingly high demand for beer and consumers’ changing life style and growing disposable income.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India beer market size at USD 14.47 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the India beer market size to grow at a significant CAGR of 8.38% reaching a value of USD 23.45 billion by 2029. Major growth drivers for the India beer market include increasing consciousness surrounding imported and premium beer brands. Consumers are interested in trying new and unique beer types, indicating a willingness to invest in well-known, high-quality brands. The phenomenon is propelled by the swift pace of globalization, which has facilitated consumer access to a diverse spectrum of beers on a global scale, thereby augmenting their knowledge of various beer styles and fostering a penchant for new and intriguing options. Further contributing to the growth trajectory is the ascendancy of craft brewing, renowned for its production of singular, superior-quality beers that often command premium pricing compared to mass-produced counterparts. The advent of e-commerce has significantly eased the procurement process for consumers seeking imported and premium beers. Online retailers, distinguished by an extensive array of offerings and competitive pricing strategies, have supplanted traditional brick-and-mortar establishments in this regard. Also, the pervasive impact of social media is manifest in the realm of beer market dynamics. Consumers, leveraging platforms for social discourse, actively share their experiences and opinions concerning diverse beers. The increasing online conversations not only boost brand awareness but also help raise interest and demand for less popular beer brands. However, stringent regulations regarding production, distribution, and sale of alcoholic beverage and increasing health consciousness are anticipated to restrain the overall market growth during the period in analysis.

India Beer Market – Overview

The India beer market refers to the economic domain and commercial activities associated with the production, distribution, sale, and consumption of beer within the geographical and market context of India. This market encompasses various facets, including the manufacturing and marketing of different beer types, the influence of consumer preferences, regulatory frameworks, and the competitive landscape among beer producers and distributors operating in India.

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Impact of COVID-19 on India Beer Market

COVID-19 pandemic adversely affected the India beer market, causing production reductions, closure of taprooms, and disrupted supply chains. Lockdowns led to substantial losses in raw materials and finished products, while reverse migration and supply chain disruptions further strained the industry. Despite challenges, leading beer companies enhanced logistics, aiding market recovery. Opportunities for premiumization and online sales emerged, but on-premises establishments faced ongoing challenges due to liquor consumption bans. Job losses and reduced disposable incomes temporarily slowed the shift to beers and premium categories. However, the industry exhibited resilience, adapting to consumer preferences with the introduction of diverse beers, indicating a promising outlook in the medium to long term.

India Beer Market – By Product Type

By product type, the India beer market is divided into Standard Lager, Premium Lager, and Specialty Beer segments. The standard lager segment holds the highest share in the India beer market by product type. This segment, characterized by its traditional and widely consumed lagers, stands as the market leader. Standard lagers, with their broad consumer appeal and established market presence, outpace other beer categories in terms of market share. This dominance is attributed to the widespread popularity and familiarity of standard lagers among consumers, making it the preferred choice in the Indian beer market. As a result, the standard lager segment plays a pivotal role in shaping the overall market dynamics and preferences within the beer industry in India.

Competitive Landscape

Major players operating in the India beer market include United Breweries, Anheuser-Bush InBev SA NV, Arbor Brewing Company India, Carlsberg India Private Limited, Devans Modern Breweries Ltd, SOM Distilleries and Breweries Limited, Gateway Brewing Company, Delhi-6 Beer, Khemani Group, and Inbrew Beverages. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India Beer Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Beer Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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