India Hand Sanitizer Market Gearing Up for Impressive Growth: Forecast to Grow at the CAGR of 13.5% During 2022-2028
Published | 19 January 2022
In India, the hand sanitizer market is growing at a high CAGR due to the increasing consumer awareness regarding health and hygiene, as well as innovations in products, such as new fragrances and skin improvement properties…
A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the India hand sanitizer market was worth USD 569.8 million in the year 2021. The market is estimated to grow at a CAGR of 13.5%, earning revenue of around USD 1,256.1 million by the end of 2028. The India hand sanitizer market is growing at a high rate because of the increasing consumer awareness regarding health and hygiene. The demand for hand sanitizer gained significant traction after the COVID-19 pandemic outbreak to prevent coronavirus transmission through physical contact. Furthermore, the launch of new products and innovations in them, such as new fragrances and skin improvement qualities is anticipated to present lucrative growth opportunities for the India hand sanitizer market growth. However, the penetration of fake and counterfeit products in the Indian market may act as a major restraint for market growth during the forecast period.
Expanding Online Sales Channels
The distribution of hand sanitizers was somewhat affected by the lockdown imposed by the Indian government to mitigate the virus spread. Retail stores and supermarkets also suffered from a shortage of stock, impacting consumers' access to hand sanitizers. As a result, companies quickly shifted to popular online sites, such as Amazon.com and Flipkart to make their products available to customers. Furthermore, companies like PeeSafe started selling hand sanitizers through their websites. The surge in internet accessibility and traffic after the COVID-19 period and growth in the online sales channels significantly proliferated the growth of the India hand sanitizer market.
India Hand Sanitizer Market - By Type
Based on types, the India hand sanitizer market is segmented into alcohol-based and alcohol-free. The alcohol-based segment accounts for the largest market share as it is deemed more effective for the prevention of pathogens. Many health organizations and health professionals suggested only using hand sanitizers with 60% or more alcohol concentration. Alcohol-based hand sanitizers are scientifically proven for reducing a variety of microorganisms, including COVID-19 causing viruses, which drives its market growth. On the other hand, the alcohol-free hand sanitizers segment covers only little share in the market as it is less effective on pathogens.
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India Hand Sanitizer Market - By End-User
Based on end-users, the India hand sanitizer market is segmented into hospitals, schools, restaurants, household purposes, and others. The hospital segment accounts for the largest market share because of the overwhelming COVID-19 infection cases in healthcare facilities and the high chances of coronavirus and hospital-acquired infection transmission. Furthermore, the increasing number of surgeries and strong need to maintain proper hygiene and sanitation in hospitals is also propelling the growth of the hand sanitizer market in India. Among these, the restaurant segment accounts for the largest market share because of the regulatory compliance by the government.
India Hand Sanitizer Market - Regional Insights
Geographically, the India hand sanitizer market is segmented into North India, South India, East India, and West India. Among these regions, Western India holds the largest market share. However, North India also covers a substantial share in the market because of the increasing use of hand sanitizers in commercial spaces. As the government is easing COVID-19 restrictions and manufacturing activities are resumed, factories and offices are opening up and promoting the use of hand sanitizers to protect employee and worker health. This is anticipated to drive the India hand sanitizer market growth during the forecast period.
Impact of COVID-19 on India Hand Sanitizer Market
After the COVID-19 pandemic outbreak in India, the hand sanitizer market experienced tremendous growth. As the healthcare facilities were dealing with overwhelming COVID-19 infection cases, the consumption of hand sanitizers spiked in hospitals and emergency clinics to protect transmission among staff and patients. The personal use of hand sanitizers was also recommended, which influenced the growth of the India hand sanitizer market. Manufacturers, especially local brands, are expanding their production capacities to meet the growing demand for hand sanitizers after the outbreak of COVID-19, which is expected to boost the market growth during the forecast period.
India Hand Sanitizer Market - Competitive Landscape
The leading players in the India hand sanitizer market are Himalaya Drug Company, Cossmic India Pvt. Ltd., Zuci Naturals, Resil Chemical Pvt. Ltd., PeeSafe, Truworth Healthcare, SpringBliss, November Bloom Lifestyle Pvt. Ltd., Reckitt Benckiser (India) Limited, Godrej Consumer Products Limited, and other prominent players.
The market is highly fragmented due to the presence of many industry participants. However, the market is still welcoming to new entrants. The market players offer and launches a wide range of products to attract consumers and invest in improving distribution channels to expand its consumer base through retail sales. Hand sanitizer brands rely heavily on advertising and marketing strategies to create consumer awareness and boost their sales. Furthermore, the adoption of marketing strategies, such as partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the India hand sanitizer market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the India hand sanitizer market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.
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Publish Date: January 2022
India has experienced a boom in hand sanitizer usage due to a growing consumer awareness about infection spread and hygiene after the COVID-19 outbreak. Also contributing to the market's growth is the rise in the use of hand sanitizers both publicly and privately.
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