India Male Grooming Products Market Size More Than Doubles to Cross USD 1.8 Billion by 2029

Published | 06 March 2023

India male grooming products market is flourishing due to growing interest in improving self-appearance, an increasing number of men's salons, and rapid adoption of electric shavers and razors.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India male grooming products market size at USD 888.51 million in 2022. During the forecast period between 2023 and 2029, the India male grooming products market size is projected to grow at an impressive CAGR of 11.06% reaching a value of USD 1,844.65 million by 2029. One of the main factors propelling the growth of the male grooming products market in India is the rise in male consumers' awareness of their health and appearance, as well as the rising influence of societal trends, rapid urbanization, and the power of influencers and superstars. The demand for male grooming products in India is also being fueled by the increasing number of men's salons. By combining new performance features based on cutting-edge technology, certain market participants are developing innovative electric shavers and razors.

India Male Grooming Products Market - Overview

Personal grooming is the act of maintaining physical appearance and cleaning certain body parts. In addition to focusing on hygiene, grooming also aims to appear beautiful and leave a favorable impression. Both teenagers and adults place a lot of importance on personal grooming when it comes to guys. However, depending on the applications, the product choice could change. Men's grooming products go under numerous categories, including skin care, shaving care, and hair care. This area includes items like shampoos, moisturizers, deodorants, hair care, skin care, shaving creams, colognes, concealers, serums, and shave care. Because the body needs maintenance regularly at reasonably frequent intervals, the market for men's grooming products has a lot of potentials.

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India Male Grooming Products Market – By Distribution Channel

India male grooming products market is segmented by distribution channel into Supermarkets and Hypermarkets, Pharmaceutical Shops, Internet Retailers, and others. Due to its vast selection of goods from numerous brands, the Supermarkets and Hypermarkets segment has a sizeable market share. In the coming years, e-commerce is expected to grow at a robust rate as internet vendors now provide more convenience, competitive pricing, and a wide range of selections.

Impact of COVID-19 on India Male Grooming Products Market

COVID-19 pandemic had a favorable effect on the market for men's grooming goods, as men were better equipped to take care of themselves because they had taken a break from their regular routines. These trends contributed to a spike in sales of grooming products such as beard oils, hair gels, face washes, deodorants, scents, and electronic trimmers and clippers during the lockdown. Another important development in the market for men's grooming goods is the advent of do-it-yourself (DIY) grooming. Many beauty salons were shut, and even in those that had not, clients skipped appointments out of fear of close physical contact. Men are experimenting with their looks, as a result it has resulted in a modest uptick in the sales of men's grooming goods during the lockdown.

Competitive Landscape

India male grooming products market is fiercely competitive. Prominent players in the market include Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., Vi-john Group, Colgate-Palmolive Company, Kao Corporation, and Estee Lauder Companies, Inc. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in the India male grooming products market.

Don’t miss the business opportunity in the India Male Grooming Products Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India Male Grooming Products Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Male Grooming Products Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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