India Sports and Energy Drinks Market Size Set to Expand at CAGR of 8.15% Reaching USD 4.1 Billion by 2029

Published | 27 November 2023

India sports and energy drinks market is flourishing because of an increasing participation in sports and fitness activities and growing health consciousness among people across the country.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India sports and energy drinks market size at USD 2.56 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects India sports and energy drinks market size to grow at a significant CAGR of 8.15% reaching a value of USD 4.096 billion by 2029. Major growth drivers for the India sports and energy drinks market include the rising occurrence of lifestyle diseases and the growing interest in sports-related activities for maintaining a healthy lifestyle. Increased consumer spending on well-being contributes to the demand for sports and energy drinks, further fueled by aggressive promotions on social media platforms by leading brands. Manufacturers are responding to health-conscious trends by producing sugar-free variants with natural ingredients and partnering with sports personalities and celebrities for endorsements. Also, factors such as the preference for ready-to-drink beverages and the burgeoning gym culture are expected to contribute to the market's expansion. However, high cost of sports and energy drinks and competition from other beverages are anticipated to restrain the overall market growth during the forecast period.

India Sports and Energy Drinks Market – Overview

The India sports and energy drinks market encompasses beverages designed to swiftly supply energy, hydration, and electrolyte replenishment for individuals involved in sports or physical activities. These drinks typically include a blend of carbohydrates, minerals, electrolytes, and occasionally caffeine to enhance energy levels and performance. The market offers a diverse range of products, spanning from traditional sports drinks to energy drinks, catering to consumers engaged in sports, fitness activities, or those seeking a rapid energy boost. Innovations in formulations, flavors, and marketing strategies address evolving consumer preferences and health trends. These beverages, consumed for both physical and mental stimulation during sports and fitness endeavors, are fortified with essential nutrients like carbohydrates, vitamins, minerals, and caffeine for an immediate energy boost, electrolyte replenishment, and hydration. Available in carbonated and non-carbonated variants, along with an array of flavors such as strawberry, cranberry, lime, apple, and pineapple, sports and energy drinks cater to a broad spectrum of consumer preferences.

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Impact of COVID-19 on India Sports and Energy Drinks Market

COVID-19 pandemic adversely affected the India sports and energy drinks market. Lockdowns, economic uncertainties, and disrupted supply chains led to a temporary decline in consumer spending and production. Gyms and sports facilities closure further affected demand. However, post-pandemic, the market is gradually recovering with increased emphasis on health and fitness. The demand for sports and energy drinks is expected to rebound as consumers prioritize wellness. Manufacturers are likely to focus on product innovations and marketing strategies to cater to evolving consumer preferences, emphasizing the role of these beverages in maintaining an active and healthy lifestyle.

India Sports and Energy Drinks Market – By Nature

By nature, the India sports and energy drinks market is split into Organic and Non-organic segments. The organic segment holds a higher share in the India sports and energy drinks market by nature, due to the increasing consumer preference for natural and organic products, reflecting a growing awareness of health and wellness. Consumers are seeking beverages free from artificial additives, preservatives, and chemicals, driving the demand for organic sports and energy drinks. With an emphasis on clean and natural ingredients, this segment resonates with health-conscious individuals, contributing to its elevated market share in the industry.

Competitive Landscape

Major players operating in the India sports and energy drinks market include Red Bull India, Monster Energy India, Rockstar Energy India, Cloud 9 Energy, Tzinga Energy, Gatorade India, PowerAde India, and Glucon-D. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India Sports and Energy Drinks Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Sports and Energy Drinks Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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