India to Consume 8.62 Billion Liters of Ready to Drink Coffee Boosting Its Market Size Value to Touch USD 11.98 Billion by 2030

Published | 01 March 2024

India Ready to Drink (RTD) Coffee Market is flourishing due to the growing coffee consumption, rising disposable income, urbanization and changing demographics, and convenience and time-saving benefits.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India Ready to Drink (RTD) Coffee Market size by value at USD 9.33 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the India Ready to Drink (RTD) Coffee Market size to expand at a CAGR of 4.99% reaching a value of USD 11.98 billion by 2030. The Ready to Drink (RTD) Coffee Market in India is propelled by the increasing trend of online shopping for at-home consumption, necessitating adaptation from retailers, roasters, and consumers. The demand surge for RTD coffee is driven by the contemporary lifestyle characterized by busyness, attracting both the younger demographic and the working middle-aged population seeking convenient and instant energy sources. Additionally, the escalating number of health-conscious consumers, responding to concerns related to sedentary lifestyles, increased obesity, and a heightened awareness of health and fitness, is fostering a demand for quick and nutritious energy supplements. This trend is further propelled by the growing participation of the younger population in sports, gym activities, and physical exercises. As a result, the market is witnessing an increased popularity of healthy RTD coffee products across the country.

By volume, BlueWeave estimated the India Ready to Drink (RTD) Coffee Market size at 5.15 billion liters in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the India Ready to Drink (RTD) Coffee Market size by volume is projected to grow at a CAGR of 7.64% reaching the volume of 8.62 billion liters by 2030.  Presently, the Indian market offers a diverse range of Ready to Drink (RTD) Coffees, catering to varying price points and flavors that align with the distinct needs and preferences of Indian consumers. Ready-to-drink (RTD) coffee, a recent concept, presents a convenient, instantly consumable beverage. Its market, reaching billions, reflects its significance in the fast-paced modern lifestyle. Success depends on factors like cognitive connection, availability, and, contrary to its urban image, caters to diverse demographics. RTD's quickness and convenience are key drivers, making it a trend-focused, innovative market with evolving flavors. Major access points include iced products, liquid coffee concentrates, and frozen concentrates, particularly beneficial for bulk buyers like restaurants. Adapting to regional tastes poses a challenge, requiring extensive marketing and local product use.

Opportunity – Product innovations and diversifications

Advancements in product innovations and diversifications play a pivotal role in propelling the India Ready to Drink (RTD) Coffee Market. In the contemporary, fast-paced lifestyle, consumer choices are significantly influenced by the aspect of convenience. To capitalize on this trend, businesses have the opportunity to enhance RTD coffee experiences by embracing innovation and leveraging technology. Implementing intelligent packaging solutions, allowing consumers to effortlessly reorder their favored products with a simple tap or swipe, can foster brand loyalty and streamline the purchasing process. Additionally, the integration of IoT (Internet of Things) devices provides real-time data on consumer preferences, enabling businesses to tailor their marketing strategies and anticipate evolving consumer needs. Embracing technological advancements not only enhances the overall customer experience but also positions businesses as frontrunners in the industry, driving growth in the India RTD Coffee Market.

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Impact of Escalating Geopolitical Tensions on India Ready to Drink (RTD) Coffee Market

Geopolitical tensions can have a multifaceted impact on the India Ready to Drink (RTD) Coffee Market. The Russia-Ukraine conflict is casting uncertainties over India's Ready to Drink (RTD) coffee market, affecting the export dynamics. In the current fiscal year, India shipped 6,604 metric tons of various coffee types to Ukraine, facing a notable downturn. Russia, a significant importer, accounting for 75% of India's soluble/instant coffee exports, received 23,519 metric tons. The Russia-Ukraine war introduces potential disruptions, possibly escalating costs in fuel, metal/aluminum, and packaging materials, along with logistical challenges, impacting overall export expenses in the RTD coffee sector. Amidst these uncertainties, concerns loom for Indian RTD Coffee exporters and importers, creating a complex landscape with potential long-term repercussions in the market.

India Ready to Drink (RTD) Coffee Market

Segmental Information 

India Ready to Drink (RTD) Coffee Market – By Price Range

On the basis on price range, the India Ready to Drink (RTD) Coffee Market is divided into Economical, Mid-Range, and Premium segments. The economical segment holds the highest share in the India Ready to Drink (RTD) Coffee Market by price range. The economically priced RTD coffee products are readily accessible in grocery stores, convenience stores, and online platforms, ensuring easy availability for consumers. In contrast to premium or super-premium alternatives, these budget-friendly products offer a more cost-effective option, appealing to consumers looking for both convenience and value in their purchases in the India RTD Coffee Market.

India Ready to Drink (RTD) Coffee Market – By Region

Geographically, the India Ready to Drink (RTD) Coffee Market is divided into North India, South India, East India, and West India regions. South India holds the highest market share and is expected to maintain its dominance during the forecast period. In the South India region, Karnataka emerges as the dominant player, contributing a substantial 70% to the total coffee output. Kerala, securing the second position, plays a crucial role but maintains a lower production share of approximately 23%. While, Tamil Nadu claims the third spot, contributing 6% to the nation's overall coffee production. The Nilgiris district in Tamil Nadu emerges as a significant Arabica growing area, responsible for almost half of the state's coffee production. Meanwhile, other regions such as Odisha and the northeastern areas play a relatively minor role in India's coffee production landscape.

Competitive Landscape

The India Ready to Drink (RTD) Coffee Market is fragmented, with numerous players serving the market. The key players dominating the India Ready to Drink (RTD) Coffee Market include Nestle India Ltd, Starbucks Corporation, PepsiCo India, Coca-Cola India, Amul, Zago Coffee, Cothas Coffee, abCoffee, Coffeeza, and Sleepy Owl Coffee Co. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.

Don’t miss the business opportunity of the India Ready to Drink (RTD) Coffee Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The report's in-depth analysis provides information about growth potential, upcoming trends, and the India Ready to Drink (RTD) Coffee Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the India Ready to Drink (RTD) Coffee Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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